This one’s different.

In this episode, Doone is in the hot seat. Interviewed by her husband, this is a fast, slightly chaotic, very honest conversation about why she barely posted last year, what was actually going on behind the scenes, and how she still manages to build, lead, and follow through on what she sets her mind to.

We talk ambition, energy, focus, pressure, and the parts of success that don’t show up online. No hype. No polished narrative. Just the real mechanics of how she thinks, decides, and moves.

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This is Female Startup Club.

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Our guest today is a true icon in every sense of the word - not only in the world of fragrance and creativity but also in business and entrepreneurship. Jo founded and sold Jo Malone London, leaving the brand in 2006 and is no longer associated with the Jo Malone brand or its products. And now 20 years later - she's done it again - creating Jo Loves into another much-loved brand that reflects her passion for innovation and storytelling. 

Subscribe to get our new episodes and join our community of 120,000+ women below.

This is Jo Malone for Female Startup Club.

Links we mention:

Jo Malone CBE Instagram

Jo Loves Instagram

Jo Malone CBE BBC Maestro Course

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Female Startup Club - Ecommerce Fundamentals

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Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.

In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.

In this inspiring snippet, Dame Products founder Alex Fine shares an unexpected chapter in her entrepreneurial journey: taking on the NYC subway—and winning!

LINKS:

Alex Fine Instagram

Dame Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

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Hello and welcome back to the show! It’s Doone here, your host and hype girl.

We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.

Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?

In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.

This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.

Alrighty, let’s dive into it. This is Ali for Female Startup Club.

LINKS WE MENTION:

Ali Clarke Instagram

Bondi Blades Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

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Hello and welcome back to the show! It’s Doone here, your host and hype girl.

We’re wrapping up our three-part bootstrapping mini-series with a total powerhouse—Ali Clarke, founder of Bondi Blades, Australia’s first at-home derma razor company.

Bondi Blades started as a pandemic baby with just a couple hundred bucks and quickly grew into so much more than a side hustle. Last year, Ali hit $1 million in revenue and landed her products in over 1,000 stores across Australia. How’s that for impressive?

In this episode, Ali takes us through her exact blueprint for launching Bondi Blades and shares actionable tips for every founder starting their journey today. She’s breaking down what worked for her in those scrappy early days, including her experience at Cosmoprof trade show—what it cost, what she learned, and how it impacted her business.

This is one of those episodes that will light a fire under you, no matter where you’re at in your entrepreneurial journey.

Alrighty, let’s dive into it. This is Ali for Female Startup Club.

LINKS WE MENTION:

Ali Clarke Instagram

Bondi Blades Website

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome back to the show! It’s Doone here, your host and hype girl.

We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.

Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales—a major milestone for any founder.

In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers, and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand.

And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it, or tell a friend, you’re helping us grow this incredible community. We’ve got some exciting things in the works, and I can’t wait to share them with you soon!

Alrighty, let’s get into this episode. This is Karen for Female Startup Club.

LINKS WE MENTION:

Karen's Instagram

Blume Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome back to the show! It’s Doone here, your host and hype girl.

We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.

Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales—a major milestone for any founder.

In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers, and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand.

And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it, or tell a friend, you’re helping us grow this incredible community. We’ve got some exciting things in the works, and I can’t wait to share them with you soon!

Alrighty, let’s get into this episode. This is Karen for Female Startup Club.

LINKS WE MENTION:

Karen's Instagram

Blume Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome back to the show! It’s Doone here, your host and hype girl.

Today, we’re kicking off our three-part mini-series all about bootstrapping—those early, scrappy days where you’re building a dream with sheer grit, determination, and maybe a little duct tape.

For this first episode, I’m chatting with the amazing Piera Gelardi, who you might know as the co-founder of Refinery29. But today, we’re diving into her latest creative venture, Wild Things World—a bootstrapped startup dedicated to bringing more play and joy into our everyday lives. And let me tell you, it is a total cracker of an episode.

Piera radiates good vibes, and in our chat, she shares what she’s learned from her 15 years at Refinery29, why bootstrapping her new business has brought her back to her roots, and her framework for tapping into your creative self—because we all have that magic spark just waiting to be unlocked.

Wild Things World is all about celebrating the power of play. Did you know that play reduces stress, boosts creativity, and even helps us live longer? Yeah, it’s that good. So if you’ve been feeling stuck, uninspired, or just plain blah, this episode is the perfect dose of creative energy.

Alrighty, let’s dive in. This is Piera for Female Startup Club.

LINKS WE MENTION:

Piera Luisa Instagram

Refinery29 Website

Wild Things World Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome back to the show! It’s Doone here, your host and hype girl.

Today, we’re kicking off our three-part mini-series all about bootstrapping—those early, scrappy days where you’re building a dream with sheer grit, determination, and maybe a little duct tape.

For this first episode, I’m chatting with the amazing Piera Gelardi, who you might know as the co-founder of Refinery29. But today, we’re diving into her latest creative venture, Wild Things World—a bootstrapped startup dedicated to bringing more play and joy into our everyday lives. And let me tell you, it is a total cracker of an episode.

Piera radiates good vibes, and in our chat, she shares what she’s learned from her 15 years at Refinery29, why bootstrapping her new business has brought her back to her roots, and her framework for tapping into your creative self—because we all have that magic spark just waiting to be unlocked.

Wild Things World is all about celebrating the power of play. Did you know that play reduces stress, boosts creativity, and even helps us live longer? Yeah, it’s that good. So if you’ve been feeling stuck, uninspired, or just plain blah, this episode is the perfect dose of creative energy.

Alrighty, let’s dive in. This is Piera for Female Startup Club.

LINKS WE MENTION:

Piera Luisa Instagram

Refinery29 Website

Wild Things World Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.

In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.

Tune into this gem to hear Denetrias Charlemagne, founder of Avec Drinks, reveal the secrets behind selling 100,000 units in her first year. 

LINKS:

Denetrias Instagram

AVEC Drinks Website

Female Startup Club - Ecommerce Fundamentals

Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com 

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Hosted on Acast. See acast.com/privacy for more information.