Fiber Radio

Danielle from the Merriweather Council & I discuss all the fun things like star seller, whether you should really leave Etsy once you’re established, and our favorite Backstreet Boys.

This episode's supporter is the Knitting Witchling:

Don’t think of it as selling - think of it as inviting your customers to spend time with you in your business “home”.

Join the Fiber Business Collective for access to my signature marketing course, Homecoming.

This episode is supported by Emily C Gilles:

Emily Wool of Emily Ruth Prints and I talk about content ideation, repurposing, and dive deep into ways a newsletter can successfully function in a business.

This episode was supported by The Knitting Witchling:

Learn more about Your Epic Business.

I talk to Eli today about her journey as a neurodivergent business owner, making relationship marketing work for you, and being okay with not doing things the way you’ve been told to.

When it comes to starting a business, there are so many options for tools and apps.  If you're starting from scratch and you've got minimal income to invest, where should you be focusing your energies?  Today, we're talking about just that.

Today's episode was sponsored by tech editor and consultant, Kristina McGrath:

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Abby was initially not a fan of ideal customer work.  Today, we work together to discuss how she can utilize the ideal customer profile as a tool in her business to help her focus her marketing efforts.

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This episode was originally aired in February 2021.

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I think you and I both know that I'm going to say "yes, you need an ideal customer".  But I promise that I have very good reasons for believing this.  Today we are tackling why you need one, how to start one, if you can have more than one, and how much detail your profile needs to have.  

Jenna's Website

You hear it all the time - "you need to have a 'why'".  Really?  Sorry, but yes, really.  Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those.

Asia of Yarn Fixation

Resources mentioned: 

The reality is that most of us tend to fall into our businesses or throw them together a little haphazardly... instead of having a plan.  While this is common, it's not recommended.  Today, I'm going through the six primary questions you should be asking yourself before you start your business.  Don't worry if you've already started one - it's never too late to reassess where you're at!

This episode was sponsored by Aimee Sher Makes

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