Field Ready Podcast

The most expensive seed bag on your farm could be the one that ends up costing you the most. On today’s episode of the Rob-See-Co Field Ready Podcast, CTO Ben Ford makes his debut and welcomes former host and current CEO Jim Robinson to a discussion on the importance of ROI for growers. Tune in to hear how Rob-See-Co is focused on providing the traits, crop inputs and expertise to help growers maximize the overall return on investment on the farm.

Topics discussed in this episode:

- Rob-See-Co’s focus on farmer return on investment

- The beneficial impact of seed-driven crop inputs on ROI

- The past, present and future for trait and hybrid genetics and the problems they’re solving

- Thoughts on the future of gene editing in agriculture

- Why growers should focus on ROI – not minimizing costs

- Current crop conditions heading into 2026 harvest

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This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

We have had some challenges with corn rootworm over the last couple of years across the corn belt states and it seems the faster we run to get ahead of it, the faster it runs to stay ahead of us. Listen in to this week’s episode of Rob-See-Co’s Field Ready podcast when our host Jim Robinson, Rob-See-Co’s Chief Technology Officer, and his guest Nick Seiter, Field Crop Entomologist and Research Assistant Professor at the University of Illinois, discuss the history of corn rootworm and what growers can anticipate in 2023. How have people historically controlled corn rootworm, and are there new methods of control? Tune in to hear a recommendation for using an integrated approach to control them.

Planting has been going on for about a month now and we have emerged corn and emerged soybeans. It would be ideal if all the corn and soybeans emerged uniformly, but conditions aren’t always right for that to happen. Listen in to this week’s episode of Rob-See-Co’s Field Ready podcast when our host Jim Robinson, Rob-See-Co Chief Technology Officer, and his guest Todd Claussen, Agronomy Manager at Rob-See-Co, talk about replant. What may cause replant?  At what point should you start thinking about the need to replant? How do the replant policies come into play, and more? Tune in to learn from the experts.

Rob-See-Co is one of the first companies to offer the Double Team Sorghum Hybrid.  On this episode guest host Andrew Crabtree, Marketing Manager at Masters Choice, interviews Steve Sick, Soybean, Sorghum, Alfalfa and Sunflower Product Manager at Rob-See-Co, about this cutting edge product. Why is the Double Team Sorghum Hybrid intriguing and what is unique about it? Is it GMO? Is there a relationship between the Double Team Sorghum Hybrid and the First Act Herbicide? When should you target the first application? Is there a yield drag? Listen in and learn about this unique product.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

This week we are releasing another episode from the Masters Choice podcast, Dairy Dive. Listen in as guest host Andrew Crabtree, Marketing Manager at Masters Choice and Jimmy Parmley, Account Manager at Masters Choice, talk about personal resolutions as well as recommendations for dairymen. Tune in to get some tips for winning in 2023.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

This week we are releasing an episode of the Masters Choice podcast, Dairy Dive. Listen in as members of the Masters Choice team do a deep dive on Christmas and Silage. Guest host Andrew Crabtree, Masters Choice Marketing Manager, Scott Harris, Masters Choice Brand Manager and Jimmy Parmley, Masters Choice Account Manager, discuss their Christmas traditions as well as an overview of silage in 2022. Masters Choice expanded their sales force to 115 dealers and added new hybrids that are performing well. They also talk about some interesting data from a 2022 recap report from Rock River Lab, and the upward trend on the undigestible portion (the UNDF240) of the plant.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

Interest rates are going up and farmers may be feeling the pressure of inflation.  Listen in asguest host Andrew Crabtree, Marketing Manager at Masters Choice, interviews Ryan Halls, Rob-See-Co CFO, about what is unique in the current financial climate. The discussion centers around interest rates: how does the cost of money effect farmers immediately and in the long term, what are the main drivers of the increased rates, what are the global impacts that effect farmers, what are some ways to navigate these higher costs, and what might look different in the future in agriculture or the seed industry as a whole.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

The objective of every product management team is to improve the product portfolio. On this episode guest host Andrew Crabtree, Marketing Manager at Masters Choice, interviews Jim Robinson, Rob-See-Co Chief Technology Officer, about his recent pilgrimage through corn fields to see, touch, feel, and measure the Rob-See-Co product trials as well as the licensors trials. Listen in as they discuss what Jim discovered, the opportunities available now, and what’s exciting for growers looking forward.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

This time of year, Rob Robinson, CEO of Rob-See-Co, takes his annual field tour to look at the corn hybrids. Listen in as guest host Andrew Crabtree, Marketing Manager at Masters Choice, talks to Rob about the importance of walking the fields, the states that he visited, how the corn looks, how the new products are performing, and what he’s most excited about for the coming season. They also discuss the new Rob-See-Co footprint and the opportunities the new acquisitions bring to the company. Listen in to get ready for the upcoming season.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.

It’s Harvest time in this part of the country which means dairy farmers are trying to figure out how to avoid the dreaded Fall Slump. On today’s episode we have guest hosts from Rob-See-Co’s specialty silage brand, Masters Choice. Andrew Crabtree, Marketing Manager, and Scott Hall, Brand Lead, discuss extending the harvest window, reasons for staggering maturity rates when planting, how the starch availability in Hybrids can help with the Fall Slump, if processing is essential, and how reaching 75% starch availability early can save the farmer money. Listen in to learn how you can minimize this impact.

A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.