
Sign up to save your podcasts
Or


Highlights
In this episode of the Transformed Sales Podcast, I interviewed Randi-Sue Deckard, a clinical scientist turned accomplished executive with an entrepreneurial mindset and extensive experience in developing and implementing transformational, customer-centric strategies designed to propel revenue, optimize operations, and enable rapid, sustainable organizational growth. She aligns high-performing teams with the corporate vision, forges value-add partnerships at all levels of the organization and delivers tactical roadmaps to unlock business value.
Randi-Sue shared her incredible career journey transitioning from a clinical scientist to an executive role at Besler, where she now heads marketing, sales, and customer success, why empowering salespeople helps retain talent, and the importance of sales teams evolving from a product-focused approach to a customer-centric one. She also shared insights on successfully integrating the marketing, sales, and customer success realms, and so much more. Tune in to the episode to learn more from her.
Quotes
“Lean into the uncomfortable because that’s where the growth is” - Randi Sue Deckard
“Because I obsess about the customer and data, I think that’s what makes me good at sales” - Randi Sue Deckard
“Sales and science is not that far apart” - Randi Sue Deckard
“Sales is just a conversation” - Randi Sue Deckard
“Be customer obsessed” - Randi Sue Deckard
Resources Mentioned:
Learn More About Randi Sue Deckard in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Carole Mahoney, the Founder of Unbound Growth, a scientific sales development firm, eliminates the guesswork of how to hire the right salespeople and develop superhero sales teams using a using a cognitive-behavioral approach that is driven by data that delivers predictable revenue. Carole is also the author of Buyer First: Grow Your Business with Collaborative Selling. She is on a mission to change how the sales industry sees itself, and how buyers see it too.
She is President of the Boston chapter of the Association of Inside Sales Professionals, has been named as a top sales influencer by LinkedIn and Sales Hacker, and is a sales Coach for the Harvard Entrepreneurial MBA Program. In our conversation, Carole discussed the concept of "buyer first" and how it can revolutionize the way we approach sales, shared her insights on self-awareness, mindset shifts, and the importance of collaborative selling, and so much more. Listen (Or watch on YouTube) to the whole episode to gain from her valuable wisdom.
Quotes
“As a business owner, you’re a sales person whether you like it or not” - Carole Mahoney
“Sales is about helping people. It’s about connecting problems and solutions together” - Carole Mahoney
“When we put our buyers first, we create buying experiences that add more value, and customer retention and acquisition becomes much easier” - Carole Mahoney
“Retention has less to do with customer success and more with the buying experience people initially have” - Carole Mahoney
“Before we can have a great customer experience, we have to have a great buyer experience” - Carole Mahoney
“The power of the positive mindset in impact is huge” - Carole Mahoney
“Selling is not something we do to others, it’s something we do with them. It’s a collaboration. It’s an exchange of value” - Carole Mahoney
“A salesperson is really someone who is building a book of business within another business” - Carole Mahoney
Resources Mentioned:
Learn More About Carole Mahoney in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I interviewed Nicolas Toper, the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles including Forbes, FinSMEs, and Business Mole. Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German.
Nicolas candidly discussed the challenges he faced in the early stages of his career. From grappling with the intricacies of email deliverability to ensuring that his platform catered to the needs of different corporate giants, his journey was not without its hurdles. One of the most poignant moments of the interview was when Nicolas reflected on a previous business venture that didn't succeed. However, instead of viewing it as a setback, he treated it as a learning experience. Drawing lessons from his past failures, he channeled his insights and experiences into the creation of Inboxbooster. Tune in to get a dose of inspiration from Nicolas that will definitely help you successfully navigate your sales career.
Quotes
“The fact that you make money is a sign that you’re selling something good that people want to buy” - Nicolas Toper
“You need to be comfortable being uncomfortable when you’re in sales” - Nicolas Toper
“You have to be very clear about leadership expectations and what you want from other people” - Nicolas Toper
Learn More About Nicolas Toper in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I had a very insightful chat with Rhett Nelson, a seasoned tech sales professional with over eight years of experience in various sales positions. He is currently the Sales Director at Clozd and has worked in diverse industries such as SMB HR tech and enterprise e-commerce technology. Rhett has dealt with clients from more than 80 countries worldwide and communicated in multiple languages. He is an accomplished leader, adept at coaching, mentoring, and scaling teams. Before starting his career, Rhett played baseball for BYU, where he learned the significance of building and contributing to high-performing teams.
Rhett and the Clozd team helps sales organizations predictably improve what is arguably the most important metric in sales: Your win rate. Rhett will discuss transitioning from merely reading the box scores to actively watching game film. This pivotal conversation is one you'll surely appreciate having tuned into. Additionally, seize the exclusive offer from Clozd: A complimentary Win-Loss Interview led by a Clozd team expert. Don't hesitate to embrace this invaluable insight into the reactions of prospects to your engagements.
Quotes
“In sales, it’s imperative that salespeople develop the ability to roll with the punches” - Rhett Nelson
“The largest barriers that prohibit us from reaching our goals are typically the barriers that we impose upon ourselves” - Rhett Nelson
“Every sales leader knows that that initial dive into full leadership is always kind of a daunting one” - Rhett Nelson
“The most valuable insights relative to why you’re winning and losing, are the insights that will be pulled directly from your buyers and non-buyers” - Rhett Nelson
Resources Mentioned:
Learn More About Rhett Nelson in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I interviewed Joshua McKenty, the Founder and CEO of Delving, an enterprise platform to track and manage changes to mission critical Excel workbooks. He is a founder and startup executive with more than 20 years in transforming science into software. Joshua previously held senior technical roles in the field as the CTO of many different companies. From Netscape to NASA to Pivotal, Josh McKenty has always paid attention to the details, which led to starting Delving. He’s an active angel investor and humanitarian.
Joshua emphasized the importance of attentive listening in the tech and sales sectors. He stressed the value of celebrating the achievements of sales teams and highlighted that the depth of problem-solving required is contingent on the target audience. Joshua also pointed out how sales leaders should go about leading their teams effectively and so much. You won’t wanna miss this episode. Stay tuned!
Quotes
“There are so many places where technologists and salespeople go off the rails because they’re not listening or because they think they know better than what they’re hearing” - Joshua McKenty
“You have to learn to take pride in your sales team’s accomplishments” - Joshua McKenty
“How much pain you have to solve really depends on who you’re doing it for” - Joshua McKenty
“As soon as you can raise money, hire people, and do sales, you’re an executive” - Joshua McKenty
Learn More About Joshua McKenty in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Valentin Radu, the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Before anything else - Valentin is a perseverant experimenter. He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy. Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.
Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than Valentin. He will talk about that and explain why sales leaders knowing their lifetime customer value is more important than ever if they are going to deal with elongated sales cycles. Don’t miss out on his valuable insights on that and so much more.
Quotes
“Many companies disregard customer lifetime value even though this is the sure highway to profit” - Valentin Radu
“Be kind to the people that you give a chance to, because it’s not always about the numbers. It’s about the emotions and the learning journey for those people” - Valentin Radu
“Google, Facebook, and other companies are teaching us a lot of things about acquiring customers but nobody is taking care of keeping customers happy and providing for them based on their expectations” - Valentin Radu
“You can’t be profitable if you don’t care about your customers coming back to buy again and to become evangelists for your company” - Valentin Radu
Resources Mentioned:
Learn More About Valentin Radu in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I interviewed Tommy McNulty, the Founder and CEO of Rhythm, a venture-backed SaaS startup using AI to find and monitor areas for profit maximization. Prior to Rhythm, Tommy was the Head of B2B at NerdWallet, overseeing a team of 80+ and a $70M revenue P&L. Tommy joined NerdWallet via the acquisition of Fundera where he helped grow the company from $0 to $50M in revenue over five years. Tommy started his career as an SDR and AE at ZocDoc.
Tommy McNulty shares his remarkable journey from an SDR who elevated a company's revenue to $70M, to spearheading Rhythm. From his vast experience, Tommy sheds light on the nuances of ascending the sales hierarchy, the essence of financial fluency for VPs, and the indispensable role of empathy in sales leadership. His insights underscore the core belief that profound skill development can lead to unprecedented opportunities in the sales domain. Tune in to learn about that and more from Tommy. You’ll get a lot of valuable insights out of it.
Quotes
“If you have big aspirations, you have to throw yourself into the fire” - Tommy McNulty
“Get the idea of money, success, and showmanship out of your head, and build as much skill as you possibly can because that skill will meet an opportunity and then you’ll just take off” - Tommy McNulty
“VP of Sales will have to become financially fluent and be capable of digging deep into a P&L and making decisions based on that P&L” - Tommy McNulty
“As a sales leader, you have to make decisions and some of those decisions are difficult decisions. You have to have the courage to make them” - Tommy McNulty
Learn More About Tommy McNulty in the Links Below:
Connect with Wesleyne:
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Rick Elmore, an entrepreneur, sales and marketing expert, former college and professional football athlete. As the Founder and CEO of SimplyNoted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.
Founded in 2018 and based in Tempe, Arizona, SimplyNoted has grown into a thriving company with clients of various sizes across the country including in hospitality, real-estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. Rick delved into the huge sales growth potential of personalizing sales automation by incorporating handwritten notes, how sales leaders can build growth oriented teams with zero employee turnover, what it takes to retain customers long term, and so much more. Don’t miss out.
Quotes
“You’re preparing yourself for success if you know how to take what you’ve learned and bring it to the real world” - Rick Elmore
“Your sales team has to know that you literally have their backs no matter” - Rick Elmore
“Make sure the advice you take fits your journey” - Rick Elmore
“How you win business is how you’ll lose business” - Rick Elmore
“Sell on a great relationship instead of a great product because competitors will have a hard time outworking you on a relationship versus outworking you on a product” - Rick Elmore
Learn More About Rick Elmore in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I interviewed Sales Trainer, LinkedIn Coach, and Co-Founder of Sales as a Profession, Jarrod Best Mitchell. He has been in sales roles since 2006 and with the years of experience he acquired, he has been sharing his knowledge with individuals and organizations to help them improve their sales performance and achieve their goals. He worked for international companies such as Digicel, DHL, Nokia, Microsoft and Samsung. His company, Help Me Sell, offers sales team coaching, sales process auditing, and helps C-level executives optimize their LinkedIn profiles.
Jarrod is a sales expert with a proven track record, boasting over 2 million organic views of his content in under two years. Emphasizing that "nothing happens until a sale is made," he explores crucial sales topics including the significance of a sales-focused mindset, debunking sales personality myths, mastering the art of selling, leveraging content to address customer inquiries, and the pivotal role of video content in establishing trust and authority. For sales leaders and professionals seeking transformative insights to enhance their sales performance and meet targets, listening to this episode is very essential.
Quotes
“I don’t think all-day sales training makes sense” - Jarrod Best Mitchell
“There is a difference between sales training and sales coaching” - Jarrod Best Mitchell
“If you have a sales team, there should be a manager and a coach who work side by side” - Jarrod Best Mitchell
“You can’t expect a sales manager to coach when they have 8 billion tasks to do” - Jarrod Best Mitchell
“You would 10X your revenue if you hired a good sales coach for your sales team” - Jarrod Best Mitchell
“Sales training is a band aid, coaching is actually fixing the problem” - Jarrod Best Mitchell
“I don’t think you should train salespeople who don’t want to be trained” - Jarrod Best Mitchell
“It’s better to train people who are coachable top performers” - Jarrod Best Mitchell
“The most important thing you can do to increase your sales, is to build your personal brand” - Jarrod Best Mitchell
Learn More About Bryan Charleau in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Bryan Charleaum the Founder of Pitching Sales Consulting. He is a seasoned sales professional with over ten years of experience in the sales industry, ranging from software to construction. Through his experiences, he has learned countless lessons and gained first-hand knowledge of the challenges that sales professionals face when establishing themselves in this competitive field.
Bryan’s first book, Pitching Sales, is filled with important and often overlooked information that can help to prepare you for the beginning stages of your career and to guide you through some of the unexpected situations you may find yourself in. His goal is to help new and young sales professionals thrive in sales.
Like all sales professionals, Bryan fought hard in his career, a path seen by many as “the only way.” He will share methods to accelerate your sales success, enhance the highs, ease the lows, and show that you don't have to navigate the world of sales alone especially when you’re starting out. He will also have a lot of valuable insights to share with sales leaders as well, so make sure you don’t miss this episode.
Quotes
“Consistency is more of an attitude because it can be very difficult in sales especially when you’re new to it” - Bryan Charleau
“In sales, you will not meet a successful person that can’t point out one or two people that helped them thrive” - Bryan Charleau
“You need to learn the entire sales process, but there is no point in knowing how to close the deal with the perfect closing line if you’re afraid to pick up the phone” - Bryan Charleau
“When you’re starting out in sales, you’re gonna get a lot of nos” - Bryan Charleau
“When you make up your mind to go from your sales job to your sales career, that is when your whole next level of what you can be and your full potential is unlocked” - Bryan Charleau
“If you don’t care about solving the customer’s problem, they can tell” - Bryan Charleau
“If you’re out to make a sale as quick as possible and just make it transactional, the customer will just not give you the time of day” - Bryan Charleau
Learn More About Bryan Charleau in the Links Below:
Connect with Wesleyne:
From the publisher's feed