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Highlights
In this episode of the Transformed Sales Podcast, I had a chat with the “Muffler Mama,” Kay Miller. As the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was named “Salesperson of the Year” for Walker Exhaust, the largest automotive muffler manufacturer in the world.
She’s been a top sales performer ever since. In May of 2022, her book, “Uncopyable Sales Secrets,” was released, and she’s now on a mission to help others maximize their sales success. Kay will talk to us about how developing relationships with your customers organically and intentionally will help you make more sales. She will also share several other powerful sales strategies that will surely prove valuable to you, so don’t miss out.
Quotes
“The thing about being in sales any way is that you always have to establish trust and credibility” - Kay Miller
“We are all buyers” - Kay Miller
“There isn’t really a lot of sales training when you’re in school, it happens out in the real world” - Kay Miller
“As a salesperson, your number one sale is that you are selling yourself” - Kay Miller
“When you’re building trust and relationship, it has to be a human-to-human interaction” - Kay Miller
“Set yourself apart from the beginning and it really informs the rest of the relationship” - Kay Miller
Resources Mentioned:
Learn More About Kay Miller in the Links Below:
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Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I interviewed Troy Ericson, the owner of Email Paramedic, the leading email list management agency that has generated over $50,000,000 for its clients since 2019 by improving email copy and deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.
Email is the new junk mail. Our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans. Troy and I will dive deep into that and he will share strategies to get traction on your email list and how he has grown his business. His insights will be very valuable to you as you work on improving your sales. Tune in for more!
Quotes
“Even if you don’t have an opt-in page you can still have people like message you their email address or something” - Troy Ericson
“You can have all these good ideas in your head but if you don’t have a real audience, no matter how small it is, it’s holding you back” - Troy Ericson
Learn More About Troy Ericson in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Mark Raffan, the Founder and CEO of Negotiations Ninja, a world-class negotiation training tailored to your needs. Mark is an entrepreneur, sales, and procurement veteran, podcast host, speaker, and recognized negotiation expert. He has led C-Suite negotiations for many years for a variety of companies and industries. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable and market-relevant training to an underserved market.
He is the co-host of two incredible podcasts Negotiations Ninja Podcast (one of the top negotiations podcasts in the world) and Content Callout (about B2B content marketing). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world, he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications. He shared his expertise on how salespeople can win more sales by relating better with procurement teams, identifying all the purchasing influencers in an organization beforehand, and much more. He also talked about the factors of success in sales leadership and entrepreneurship. Don’t miss out.
Quotes
“Your ability to understand the stakeholders that affect and are affected by the sale are very very important” - Mark Raffan
“The single biggest mistake that most salespeople make is that they think it’s a one-to-one sale. And it’s not a one-to-one sale, it’s a one-to-many sale” - Mark Raffan
“Empathy is so critical to the sales process and the procurement process” - Mark Raffan
Learn More About St John Craner in the Links Below:
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Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I interviewed St John Craner, the Managing Director of Agrarian Rural Marketing, a company that specializes in training and teaching sales teams to perform at a higher level using human-centered psychology. St John is also the host of the Rural Sales Show podcast.
He grew up in the farmland of Essex and started his career at McCann in the UK before finding his way to New Zealand. There, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. He will share his incredible journey and tell us the top ways to increase your leads and sales by implementing your buyer’s mindset and tapping into the psychology of selling. Stay tuned and enjoy!
Quotes
“When you try to control the sale, you won’t make the sale” - St. John Craner
“If someone doesn’t feel safe in a sales situation, and you don’t make your buyer feel safe, they’re not gonna buy from you” - St. John Craner
“When you’re managing a sales team, you cant control them. You have to be curious, to coach them and facilitate them” - St. John Craner
“You can’t educate a customer, you need to align to their motives and designs” - St. John Craner
“Sales success starts with yourself” - St. John Craner
“If you’re a service-oriented person, you’re going to be very technically strong. If you’re a salesperson you’re going to be very emotionally strong. Blending the two is how you get that superpower” - St. John Craner
“Products don't reject you, people do” - St. John Craner
“When we serve the best interests of our clients rather than the best interests of ourselves, we’ll make more sales” - St. John Craner
“Curiosity versus criticism is a very important mindset to have in sales” - St. John Craner
Resources Mentioned:
Learn More About St John Craner in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with Natasha Hemmingway, the creator of Heart Not Hustle®️, a sales coaching firm founded with an aim to help corporations, start-ups, and entrepreneurs find and focus on the deeper meaning behind their business motivation and sales message.
She’s a corporate, start-ups, and entrepreneurial-based sales consultant, coach and speaker. She helps corporations, start-ups, and entrepreneurs master their authentic sales process and sales strategy, achieve meaningful success and maximize their sales wins by bringing the Heart Not the Hustle®️. Natasha will share her inspirational journey from being a woman in corporate sales to diving into entrepreneurship, and the incredible challenges she had to overcome through it all.
Quotes
“When you work hard to develop team culture, you have to reap the benefits of that when you also need it” - Natasha Hemmingway
“Sometimes we are just down there struggling to get out that undercurrent instead of just lifting our hand up and letting somebody help us” - Natasha Hemmingway
Learn More About Natasha Hemmingway in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with entrepreneur, Wayne Altman. With a strong desire to make a difference to the people around him, Wayne Altman has worn many hats during his 54 years of life on planet Earth. Born in California but raised in Texas, Wayne grew up knowing he wanted to serve others. He’s a U.S. Army veteran and has been a death row correctional officer and corporate sales trainer. He’s also the author of 6 books on Mortgage and Credit.
Wayne has traveled to 19 countries and visited 49 states teaching credit to consumers and loan officers in the mortgage industry. He currently owns 14 online businesses all designed to enrich the lives of his customers and his community. His latest business is Melody Clouds, a subscription relaxation website and app. With 8000 hours of Solfeggio, Binaural Beats, guided meditation, and 17,000+ audiobooks all designed to relax and educate its subscribers at a price point other services just will not touch.
Wayne has determined that the healing and beneficial effects of this technology should be available to everyone who wants it. So, Melody Clouds is translated into over 100 different languages, and its membership spans across the globe. It’s going to be a very insightful episode as we dig into his personal and entrepreneurial journey, so don’t miss out.
Quotes
“Most people will write a book about what they know, I write books about what I don’t know so I can learn about that thing” - Wayne Altman
“People don’t have a problem in being resilient and moving forward” - Wayne Altman
“I learn as much, if not more, from the failures or things that I don't quite succeed at” - Wayne Altman
Learn More About Wayne Altman in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a chat with the Founder, DEI Certified Sales Confidence Igniter, and Authentic Selling Crusader at Meshell Baker Enterprises, Meshell R. Baker. Meshell understands that many female founders, women business owners, and women sales leaders struggle with doubt, their inner critics, and consistent revenues. She is on a mission to ignite unstoppable confidence in as many women as possible. Meshell is the Chief Confidence Igniter, Exhilarating Keynote Speaker, and Confident Living Catalyst who masterfully guides her clients to capitalize on their current conditions, leverage obstacles as opportunities, and confidently convert more conversations into raving fan clients.
She has phenomenal results, accolades, and awards and has compiled an incredible track record of raving recommendations with clients over the past 25+ years. Meshell will talk about her journey in sales, why she likes sales, the importance of confidence in sales, advice to sales leaders, and much more. Stay tuned and don’t forget to share the episode so it can benefit others.
Quotes
“You don’t get incredible by doing mediocrity” - Meshell R. Baker
“Our life in business and career will only grow to a level we grow” - Meshell R. Baker
“Most people do not create for themselves, they consistently look outside of themselves for something to fill a hole that can only be filled from the inside out” - Meshell R. Baker
“Whoever we are, we’re going to feed the hot mess or we’re going to feed the incredibleness” - Meshell R. Baker
“Soon as you decide to be a person of value, to be a gift to the world, you are going to be tested” - Meshell R. Baker
“Leaders develop leaders” - Meshell R. Baker
Learn More About Meshell R. Baker in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I interviewed the Founder and President of Sales Manager Now, Rene Zamora. After a successful 23-year sales and sales management career, Rene was one of the pioneers of Fractional Sales Management. Sales Manager Now is a virtual sales management firm. The consultants in his firm provide small business sales teams with sales leadership, hands-on management, and professionalism that has been absent in companies that have more market potential.
The results have been more sales, CEOs leading as a CEO, and scaleable sales departments. He has memorialized his system in the book written to small business owners, "Part-Time Sales Management" for Small Business Sales Teams. In our conversation, we will talk about fractional sales management and how it can help you scale your business. Rene will share how to motivate a sales team to hit revenue goals, why it’s essential for sales leaders to share as much information as they can with their sales team, and much more. Tune in, enjoy, and don’t forget to share!
Quotes
“Employees can take the truth. Give them the right to change or give them the right to choose to accept, but treat them as adults and let them make a choice” - Rene Zamora
“If you wanna have weak salespeople, have your sales manager as a closer” - Rene Zamora
“Looking outside ourselves can help us a lot of times especially when we’re stuck” - Rene Zamora
“As a salesperson, as a leader, as a business owner, remember your purpose and what you’re there for” - Rene Zamora
Learn More About Rene Zamora in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a candid chat with Esther Weinberg, a business growth accelerator that equips executives in high-growth industries to create big pivots, big impact, and big returns. As Founder and Chief Leadership Development Officer of The Ready Zone, she powerfully fast-tracks an organization’s progress by focusing on The Ready Zone’s six Zone Performance Indicators (ZPIs), which are paramount to profitable growth.
Esther’s innovative strategies have assisted clients to grow, scale and thrive in the worst and best of times including Netflix, Microsoft, Warner Bros. Discovery, CNN, Adobe, Disney, and IMAX. Esther is a member of the Forbes Coaches Council and a contributor to Forbes. Esther will present the unique leadership framework she calls The Ready Zone and talk about why and how sales leaders should build unified, inspired, and empowered workplace cultures. Stay tuned to sample that and so much more of the sales leadership development wisdom she shared.
Quotes
“I like to build on the goodness of the individual and the team of the organization, in order for them to be able to see how they can elevate” - Esther Weinberg
“Culture is often talked about but I don’t think we talk about it enough with the connection to the ROI and dollars, and the sense of it” - Esther Weinberg
“That ability to actually connect things like curiosity, listening, engaging in tough conversations with a balance sheet is critical” - Esther Weinberg
“When you’re working with people, it is not a linear path” - Esther Weinberg
Learn More About Esther Weinberg in the Links Below:
Connect with Wesleyne:
Get FREE Sales Leadership Resources at go.transformedsales.com/pod
Highlights
In this episode of the Transformed Sales Podcast, I had a candid chat with Nate Tutas, the Head of Partner Success at Membrain, an award-winning Sales Enablement CRM for B2B sales teams. Nate is a 15-year sales veteran who's regarded as an expert in sales, sales process, and strategy. At Membrain, Nate works with some of the top sales consultants across the globe to elevate the sales profession. His efforts focus on helping sales teams improve efficiency, increase effectiveness, and exceed sales targets through opportunity management and process execution.
Having worked with 100's of companies across 17+ countries to implement CRM, sales processes, and embedded training, Nate has a unique skill set when it comes to getting the most from your technology. Tune in to our conversation as Nate shares his incredible sales journey and we talk about a lot of topics that will be very insightful for you as a sales manager and salesperson.
Quotes
“Sales and coaching are symbiotic in a way” - Nate Tutas
“You don’t necessarily need to be the top best salesperson in order to be a sales manager” - Nate Tutas
“There’s a certain level of selfishness that you have to have to be that top sales person and as soon as you step into that sales management role, there a dynamic that has to shift to where it’s no longer about you” - Nate Tutas
“The sales manager in theory should never be the one that’s actually taking the credit” - Nate Tutas
“There’s an art and there’s a science to selling, but when you follow the sales process effectively, you can better manage your deals and opportunities” - Nate Tutas
Resources Mentioned:
Learn More About Nate Tutas in the Links Below:
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