Fight-or-Fl1ght

A Subaru-sized boulder breaks from the glacier. Kaare has 2 seconds to capture it—no safety net, just the shot. This is what separates real storytelling from manufactured content.

Dan and Kaare from FIELDBORN Creative don't make "content." They document the moments most brands would never risk—because the story demands it.

In this episode:→ Why Patagonia doesn't sell jackets (they sell refusal to compromise)→ How Sitka built a brand on earned wisdom, not algorithms
→ What happens when you choose freezing over fabricating

No frameworks. No funnels. Just the unvarnessed truth about storytelling that doesn't bend.

FIELDBORN Creative: fieldborncreative.com

More episodes: Search "Fight-or-Flight Podcast" on Spotify, Apple Podcasts, or YouTube

If this resonates, leave us a 5-star review and tell us what shot YOU took that others wouldn't.

13 million Americans suffer from PTSD. 45% numb the pain with alcohol.

Zach Maddox was one of them.

A firefighter for seven years, Zach reached a point where he knew how he'd end it—he just hadn't set a date. Then he chose a different path. Now he runs Healing Heroes Guide Company, helping first responders find healing through movement, outdoors, and conversation.

This episode covers trauma, vulnerability, and why asking for help is strength—not weakness.

Connect with Zach:Healing Heroes Guide Company

Connect with the Podcast:instagram.com/fightorfl1ghtyoutube.com/@FightorFl1ght

If you or someone you know is struggling, call or text 988.

JJ Parma (BUD/S Class 214) spent 21 years as a Navy SEAL with 11 combat deployments. But the hardest battle wasn't in combat—it was coming home.

In this raw conversation, JJ reveals the truth most veterans won't admit: reintegrating into civilian life was harder than anything he faced downrange. Abandoned by his father at four, he built a career protecting others while never fully processing his own trauma—until Ibogaine treatment uncovered wounds deeper than any physical scar.

Now, JJ is on a new mission: stopping mass shootings before they happen through AI-powered weapons detection with ZeroEyes.

We discuss:

• How childhood abandonment shaped his leadership as a SEAL
• Why Ibogaine revealed what 21 years of operating couldn't fix
• The moment he realized schools needed the same protection he provided overseas
• Why the military is "a pump, not a filter" and leaves warriors unprepared for life after service
• The ongoing work of healing, connection, and transformation

This isn't about war stories. This is about what happens when the warrior comes home and realizes the fight isn't over—it's just different.

Connect with JJ:ZeroEyes: https://zeroeyes.com/

How do we better prepare our warriors for the war that comes after the war?

Design saved her life. Then she used it to save others.

Tom Ford. MoMA. The Olympics. The White House. Now: Able Made—soccer style with soul.

Myles Levin sits down with Suzanne McKenzie—award-winning designer, 2024 AIGA Fellow, and founder of Able Made. They explore tragedy, purpose-driven design, and creativity as a tool for change.

#FightOrFl1ght #AbleMade #SuzanneMcKenzie #DesignLeadership #Podcast #Season2

Join us as Miesha Tate, a two-time world champion and former UFC Bantamweight Champion, shares the unexpected grace found in surrender. Her legendary 2016 comeback and pivotal role in elevating women's MMA signal a journey of strength and transformation.

Welcome to Season 2, where resilience and rebirth take center stage. Our podcast is a beacon of clarity, illuminating paths of spirituality, healing, and purpose. Each episode offers real insights and guidance to navigate life's challenges. Subscribe to gain practical wisdom and inspiration from these powerful stories.

How do you make the right choice when the stakes are highest? We are joined by Commander William C. Spears (U.S. Navy), author of Stoicism as a Warrior Philosophy: Insights on the Morality of Military Service.

This is an essential discussion on applied ethics, proving Stoicism is not passive, but an active, disciplined choice.

Commander Spears connects the framework of Wisdom, Justice, Courage, and Temperance to high-consequence decision-making—whether you are in uniform, on the front lines of business, or at home.

Learn how to train your mind for the fight and embody the podcast's mantra: Navigate. Endure. Succeed. Repeat.

In this profound milestone episode (#30), host Myles Levin sits down with Champion Cyclist and Biochemist Alison Tetrick to explore the meaning of resilience after catastrophe.

Alison shares her raw, unscripted journey following a traumatic brain injury (TBI) that forced her to redefine success, identity, and self-worth. This is not a sports story; this conversation goes far beyond the champion cyclist, the bicycle, and endurance athletics, diving into the core of human struggle, purpose, and recovery.

Key Takeaways You Will Hear:

• Life is a fight for signal: How to find clarity when your whole system is in chaos.

• The profound impact of trauma on personal identity and the beauty of embracing change.

• Navigating the complexities of success, shame, and why high performance can feel empty without emotional fulfillment.

• Understanding the brain's "fight, flight, or fawn" response to adversity.

Alison Tetrick embodies the FIGHT-or-FL1GHT ethos—a journey of redemption, resurrection, and rebirth. This discussion is essential for leaders, creators, and anyone facing seemingly insurmountable odds.

Listen in for a conversation that is warm, provocative, insightful, and perfect for our 30th episode milestone.

FIGHT-OR-FL1GHT talks to Phil Freidhoff, a leader forged in ZERO-ERROR command running a Nuclear Submarine Reactor.

Now, he applies that military discipline to Human-Centered Design (HCD), solving the most COMPLEX, cross-matrixed problems for America’s Warfighting Systems.

This episode maps out Problem-Solution strategy, HCD application, and military leadership lessons under pressure: how to manage complexity, lead critical teams, and design solutions for imperfect humans when the stakes are highest.

Listen for the operational blueprint.

#Leadership #SystemsThinking #HCD #Submarine #DecisionMaking #DOD

$22$ of our heroes execute their own escape plan daily. Why? Because the system substitutes talk for surgery. This is the Cost of Inattention—an epidemic of failed humanity.

We demand Absolute Honesty. This week, we reject the status quo with Eileen Shanahan of the Warrior Ranch Foundation. She uses a 1,200-pound Thoroughbred as the ultimate lie detector. Your anxiety is high-frequency hyper-vigilance; the horse senses your "energy" instantly, forcing you to self-regulate and return to being human.

The $22$ aren't failing; the SYSTEM is. Stop turning the page.

We demand truth. We DEMAND better.

Listen to Episode 28 now.

The Cost of Comfort: Ex-Navy SEAL Kevin Seiff trades his M4 for a mixer after a corporate exit led to existential collapse. Listen to this powerful story on finding real purpose, the dangers of high salary sedation, and why comfort is the greatest threat to a meaningful life.

We dive deep with the SEAL Team Seven veteran on his trajectory to the special operator's community and his difficult transition to co-owning Crafted Coastal Bakery. Specifically, we discuss his return to a new mission that matters: Creation and Service.

This is the hard truth for every leader who feels the quiet decay of an easy choice.