🎙️ Episode #9: Keith Simmons – Movement Is the MissionKeith Simmons is the founder of XTERRA WETSUITS, the world’s #1 triathlon wetsuit brand, boasting dominant global market share.
He’s also an IRONMAN competitor, Olympic-distance athlete, husband, father—and the embodiment of self-made success.
No shortcuts. Just calculated effort, day after day. From a garage startup to a global category leader, Keith built XTERRA with vision, grit, and a close-knit tribe. He also leads ZYM Hydration, a premium electrolyte brand, and XTERRA Boards, a go-to source for inflatable paddle boards. His life and business philosophy? Movement.
We discuss:* XTERRA’s rise to market dominance
* Building purpose and redefining “winning”
* Endurance training as a tool for business clarity
* What real leadership looks likeKeith shows up—for his family, his team, his community, and himself.
This episode is about rising by design, not by chance. Standards established when no one’s watching.--Keith shows up—for his family, his team, his community, and himself. This episode is about rising by design, not by chance. Movement is the mission.