What still works, and what was overhyped

Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin.

I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so.

What he misses, what he's glad we've left behind.

Also, where he thinks we're heading in this world of AI?

We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens.

Let's get stuck in.

Tune in to learn:

• Stepping Away from SEO: Rand and Kate's Journey

• What Marketers Believe Now vs 2015

• Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses

• Which platforms work best for different types of businesses

• Zero-Click Results and the Future of Search

• What Still Works: Copywriting, PR, and Email

• What's next for Rand

Useful resources:

• First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE)

• How to go Viral with Rand Fishkin (NEWBIE)

• Six Figures in Sales

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course