Finally, Marketing That Works

Finally, Marketing That Works

By Mitchell SlaterBusinessMarketing
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Finally, Marketing That Works episodes

  • #013, Trailer, Dr. Kristen Hager, Delightful Chiropractic Owner, Shares The Value of Marketing and Brand Awareness

    In our new episode on October 6th, let us learn from Dr. Kristen Hager, Delightful Chiropractic owner and chiropractor, who has built her business through effective digital marketing strategies.

    Listen to how she does every part of this incredible venture on her own- listen in as she shares what works best for building a powerful online presence today.

    #FinallyMarketingThatWorksPodcast

    #SlaterStrategies

    1 min
  • #012, Nicole Schaefer Talks Trademarks and Protecting Your Brand

    As an entrepreneur, you'll have to take care of more than just the basic needs. Legalities can make or break a company if they're not handled properly.

    Tune in today as Nicole Schaefer of Yellow Dog Legal joins us for a new episode of the "Finally Marketing That Works" podcast with her best tips to help entrepreneurs understand what might seem like minor details but can end up having huge consequences if left unattended! See yah!

    Highlights of This Podcast:


  • [02:03]  Yellow Dog legal

  • [02:15]  blogging website for lawyers.

  • [03:47]  trademarks protect things

  • [05:11]  everybody should have a trademark

  • [06:25]  common law trademark

  • [08:15]  trademarks are taking about six to nine month

  • [08:33]  I do charge a flat fee for trademarks

  • [09:22]  Office Action

  • [10:08]  have to be renewed

  • [10:35]  ask for proof

  • [11:22]  I chose this area actually is because it's federal

  • [12:55]  R means that you're officially registered

  • [13:27]  part of having a trademark is having a duty to enforce it.

  • [16:07]  do something arbitrary or fanciful

  • [18:13]  Get your contracts in order and hire an attorney


    • YouTube Video Podcast Link:

    https://youtu.be/R-HIW5Wn2Q4

    19 min
  • #011, Lysa Miller, LadyBugz Interactive CEO Discusses Brand Development Using Web Solutions

    SEO Guru and CEO at LadyBugz Interactive Agency, Lysa Miller, imparts her burning passion and dedication for using web solutions and digital marketing to build brand awareness for small to mid-sized businesses. Be connected with Lysa as she takes us into her almost 20 years of a learning experience about brand development on this new episode of the "Finally, Marketing That Works" podcast".

    #SlaterStrategies
    #FinallyMarketingThatWorks

    Highlights of This Podcast:


    • [01:46]  cheer for Holy Cross football

    • [02:26]  I'm not American, I'm actually Canadian

    • [03:18]  brand building and social media, and SEO

    • [03:55]  enjoy early growth

    • [04:18]  cover of the Boston Business Journal's 2020 book

    • [04:37]  male dominated field.

    • [05:29]  LadyBugz 2.0

    • [05:57]  improving the customer experience

    • [07:49]   b2b companies

    • [10:08]  your mission, your message and your visual look

    • [11:34]  brand evolution

    • [13:11]  I'm the brand builder

    • [15:53]  taking big risks

    • [17:37]  do your due diligence

    • [21:45]  owner of the business, versus a dedicated marketing person

    • [23:16]  learn as you go

    • [24:35]  conditional programming language

    • [26:14] brand yourself at the expert that you are


      • YouTube Video Podcast Link:

      https://youtu.be/5P5SjY-oa-A

      29 min
    • #012, Trailer, Nicole Schaefer Talks Trademarks and Protecting Your Brand

      Every business needs to understand the legalities that can affect their business. Nicole Schaefer, a lawyer and co-founder of Yellow Dog Legal, will be on our “Finally Marketing That Works” podcast.

      Tune in on Sept 29th as she will be sharing pieces of advice that might come in handy for startups as well as long-running businesses!

      #SlaterStrategies

      #FinallyMarketingThatWorks

      1 min
    • #010, Jay Shifman on Building Connection Through the Power of Social Media

      In the next episode of "Finally, Marketing That Works "podcast, we have our guest Jay Shifman, a mental health coach, podcast host, and the founder of the Choose Your Struggle podcast, as he openly talks about the stigma around mental health issues and how social media became a tool for him to connect and help him succeed in his chosen career path along with some tips on building your podcast.


      Highlights of This Podcast:

      • [01:34] huge die hard Eagles fan

      • [01:41] giant Cincinnati Reds fan and Boston Celtics fan

      • [02:15] Choose Your Struggle

      • [03:35] So, that's why I get up every day and do what I do

      • [05:15] here are people who are struggling with full blown addiction

      • [07:33] Mark Zuckerberg fan

      • [11:30]  I've never made monetization a primary focus

      • [14:01]  My personal favorite is that there's a website called PodCorn.

      • [16:41] one of my favorite movies about mental health, which is Good Will Hunting

      • [16:50]  I have kind of a little shrine to Robin Williams and tattooed on my arm dedicated to him

      • [17:45]  in 2009 I attempted suicide twice

      • [18:14] If you are struggling Reach out, don't be afraid.

      • [18:47] Reach out to me over social media and I will be there for you

      • [19:53] come be part of the Choose Your Struggle Community.


        • YouTube Video Podcast Link:

        https://youtu.be/MSymyjQSjss

        21 min
      • #005, Brittany Canaski, Hello Velocity Founder, Is A Millennial Coach Who Helps People Discover Their Life's Purpose.

        Our Podcast's new episode features Brittany Canaski, Hello Velocity's Founder and Millenial Coach, who empowers ambitious millennials to get unstuck now to avoid the midlife crisis later. As someone specializing in marketing, Brittany helps small businesses develop an online strategy that suits their needs perfectly for success in today's world. Learn from this fascinating discussion and be engaged!

        #SlaterStrategies #FinallyMarketingThatWorksPodcast

        Highlights of This Episode

        • [00:57] Quite a wild time to be starting a business

        • [01:35] Public Testimonials

        • [02:57] “Why would you want to jump around?”

        • [03:37] That very simple life and it was very standardized

        • [04:07] ”We have this guilt.”

        • [04:43] “I do not want to work eight to five till I'm 65.”

        • [05:37] “It took a lot of research, took a lot of faith, I've had a ton of failures.”

        • [06:25] “Because that's just not the norm.”

        • [07:04] Unconventional

        • [07:24] “It just gets you stuck in this cycle of comparison

        • [07:47] Comparison game is dangerous.

        • [08:39] “Helping them be content.”

        • [08:48] It's really industry agnostic and it's position agnostic

        • [10:16] Three-step process

        • [10:28] Cards on the table

        • [10:45] “Realigning to your values.”

        • [12:13] Provoking pieces

        • [13:22] “I didn't do any of the sales aspect.”

        • [14:07] “Mindset of quitting my job and not having money.”

        • [15:25] “We have to be the givers and the nurturers and the providers.”

        • [15:44] “Our first training topic.”

        • [16:00] Mindset saboteurs

        • [16:36] “I was a solopreneur.”

        • [16:51] Work Work World

        • [17:20] “Average of your five closest friends.”

        • [18:58] Lewis and Clark


          • YouTube Podcast Video Link:

          https://youtu.be/gOD4B8d1SVA

          28 min
        • #009, Shawn Walchef, Cali BBQ Media Founder, Shares How to Adapt in this Changing Digital World

          Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world!


          Hear from him as he shares some insights on merging traditional methods into innovative digital approaches.

          Highlights of This Episode:

          • [01:33] Cali Barbecue Media

          • [01:47] Undesirable Location

          • [02:04] Yellow Pages

          • [03:11] Pacquiao Fight

          • [04:06] Commercial for a Restaurant

          • [04:51] Ghost Kitchen

          • [05:55] Barbecue is Subjective. 

          • [06:25] Simplifying the Internet

          • [08:16] “During a pandemic with a restaurant.”

          • [08:27] Greatest Gift Accelerator 

          • [09:03] Primary Technology Partner

          • [09:55] Kids are making $20 Million

          • [11:31] The most difficult thing is getting over the ego

          • [11:53] Sounding Stupid, Looking Stupid

          • [12:34] Plan, Produce, Publish, Promote

          • [13:11] “No one's going to tell your story better than you are.”

          • [14:37] Boom, Boom, Boom, Boom, Boom

          • [15:48] “Being the hero and loving good food and being a part of something more than themselves.”

          • [16:45] “I'm a barbecue media person.”

          • [17:23] “The goal is to create to be so good they can't ignore you.”

          • [17:59] “The craft of storytelling, the craft of producing media content, our job is to be so good.”

          • [18:20] Incredible Opportunities

          • [20:24] Build a relationship and a community

          • [22:27] Compartmentalize

          • [24:29] I spent money on this and boy did it flop

          • [26:46] “I wish I did more.”

          • [27:19] Passive Conversation

          • [27:51] Clubhouse

          • [29:21] “Have a conversation build a deeper connection.”

          • [30:05] “I have to take care of myself first.”

          • [30:59] Conceited and Self-centered

          • [32:21] “You're learning how to post better.”

          • [33:40] “They reward native video.”

          • [33:58] Hook Point? 

          • [35:33] Smartphone Storytelling 


            • YouTube Podcast Video Link:
            https://www.youtube.com/watch?v=YseaQB_-nnk&t=172s

            37 min
          • #010, Trailer, Jay Shifman on Building Connection Through the Power of Social Media

            In the next episode of "Finally, Marketing That Works "podcast, we have our guest Jay Shifman, a mental health coach, podcast host, and the founder of the Choose Your Struggle podcast, as he openly talks about the stigma around mental health issues and how social media became a tool for him to connect and help him succeed in his chosen career path along with some tips on building your podcast. You won't want to miss it, so stay tuned.


            #September15
            #SlaterStrategies
            #FinallyMarketingThatWorks

            1 min
          • #008, Barbie Wharton, A Story Of Resiliency, Passion And Hard Work

            Barbie Wharton was diagnosed with bell's palsy in 2015, but she didn't let that stop her from pursuing her passion for dancing! She is the founder and dance director of b1 Dance Production Inc and the person behind Bell's Palsy Talk blog.  Let us hear her inspiring story and learn tips from a mompreneur by tuning to our new episode of "Finally, Marketing That Works" podcast.


            Highlights of This Episode

            • [01:12] Fellow entrepreneurs starting new adventures

            • [01:20] Home of the 2010 Olympics,

            • [01:45] Dance planning events.  

            • [02:15] “My Bell's Palsy”

            • [02:36] “I danced my whole life”

            • [03:23] Dance Competition in 2021. 

            • [04:07] Crazy Adventure 

            • [05:23] Royal Ballet programs

            • [05:51] My brand is very personal now for my events.

            • [06:07] Virtual Dance Competitions, 

            • [08:34] Perfectly Symmetrical

            • [08:59] “It has given me a platform to talk about.”

            • [10:02] A bit of a train wreck

            • [12:02] Adult Dance Times 

            • [13:30] Newspaper Ad Placements

            • [14:01] Completely a Measurable

            • [14:46] “As entrepreneur and marketers like” 

            • [15:23] Internet Legs 

            • [15:39] Favorite Jokes 

            • [15:51] Perfect Cause

            • [16:02] Massive Pimple

            • [16:46] Worst Case Scenario

            • [17:16] Amazon and Starbucks 

            • [18:03] “a thousand percent, am all about authenticity”

            • [18:27] People to Idolize

            • [19:07] These essential oils

            • [19:29] Wake up one day with a paralyzed face

            • [20:12] Crash and Burn

            • [20:53] Business and Marketing

            • [21:43]”I'd rather be happy in my Honda Civic, than crying in my Ferrari”

            • [22:33 “I'm telling my story”

            • [23:05] “1 to 3 big takeaways” 

            • [23:34] “Truly passionate about”

            • [24:42] “Follow your passion”

            • [24:50] “Personal Section”

            • [26:14] “Open to New Opportunities”


              • YouTube Podcast Video Link:

              https://www.youtube.com/watch?v=uVUyduXtjWs


              28 min

            About Finally, Marketing That Works

            From the publisher's feed

            Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over…