Finally, Marketing That Works

Finally, Marketing That Works

By Mitchell SlaterBusinessMarketing
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Finally, Marketing That Works episodes

  • #003, A Wine-full Pilot Episode with Wine Spies CEO, Agent Cru, as he talks about the Keynote of his Business.

    A wine industry professional and CEO of Wine Spies--Agent Cru aka Addison Rex, who has a mission to secure special, top-secret deals on the world’s best wines, takes you to a perceptive discussion of sharing his experiences as a veteran entrepreneur. Learn all and more now! On the Finally, Marketing That Works Podcast.

    Highlights of This Episode

    • [01:16] Wine country Sonoma

    • [02:05] So many wineries. It's insane

    • [02:31] Muscadine grapevines

    • [03:16] Wine Connoisseur

    • [04:06] People's attitude towards wine

    • [06:03] Differentiates a $3 bottle wine to a $1000 or $25

    • [06:20] Scale of the production

    • [08:11] Literally added some basic flavoring

    • [08:33] Wine Spies, internet flash sales

    • [10:53] "We kiss a lot of frogs to find the prince on your behalf" 

    • [11:27] "42 hundred licensed wineries in Napa and Sonoma alone"

    • [12:30] "A warehouse just for wines"

    • [13:17] Interesting marketing case study

    • [16:58] Creating excellent sales funnels

    • [17:56] "Badass!"

    • [18:30] August 2, next-generation launch party

    • [19:31] "Whenever anyone asked me about getting into the wine industry, my very first advice is don't!"

    • [24:27] Cross-market and pollen

    • [25:18] Large fortune

    • [28:10] Secrets of our success


      • YouTube Vidoe Podcast Link: 

      https://www.youtube.com/watch?v=JV6J7046sew  

      31 min
    • #002, Richard Walsh, a Best Selling Author, talks about taking Active Business Income and Create Passive Income

      In this, another pilot episode, our honored guest, Richard Walsh, the best-selling author of the book "Escape the Owner Prison, the Contractors new way to scale, regain control and fast track growth while loving life", business-owning veteran, speaker, podcaster, consultant, husband, and a father of six, will share how scaling your business can create freedom and enormous wealth.


      Highlights of This Podcast

      • [03:10] Walsh’s total destruction of 20 years of work.

      • [05:06] “I was limited. I did very well but I was actually very limited”

      • [05:31] Why ask for help?

      • [07:46] “It took a total collapse for me to figure it out”

      • [09:56] Making-money ability

      • [11:04] Most people can do zero to a million by themselves

      • [11:32] “That’s the number one thing you need”

      • [12:00] Replace that active business income

      • [13:13] Exit strategy becomes the ultimate business filter

      • [14:38] “Your assets are nil. Your vehicles are trashed”

      • [15:22] Intentionally or unintentionally, depending on the economy

      • [16:41] Multiple benefits to that kind of stuff

      • [18:08] “We want to build that passive income”

      • [18:36] Create more active business income

      • [19:51] The One reason businesses fail

      • [21:08] Just kill it

      • [22:25] ETOP Academy

      • [23:16] 12 different phases,

      • [25:36] “You can't turn off the spigot”

      • [27:52] “I want confidence in you”

      • [30:15] Adds credential to my resume

      • [32:16] Money usually isn't the reason for success.

      • [32:45] Correct marketing decisions

      • [35:12] Good at generating income

      • [35:48] “Again, create that passive income to replace rags to business income”

        • YouTube Video Link:

        https://www.youtube.com/watch?v=9uQlJtgS6zE

        37 min
      • Pilot Episode, CEO/Podcaster, Tamara Ghandour talks about IQE Marketing

        Finally! Our pilot episode with Tamara Ghandour, the president of LaunchStreet-- an innovation consultancy- is one of our awesome guests. She has immense years of experience working with some big names in the industry, helping them innovate their products! So stay tuned and learn more on how to gain a competitive edge by unlocking the power of creativity. #SlaterStrategies #FinallyMarketingThatWorks

        Highlights of This Episode

        • [00:19] Mitchell welcoming Tamara Ghandour on the show

        • [01:07] Tamara’s expertise and big-name clientele

        • [03:12] Different clientele’s product pains

        • [06:44] Brands that do it differently 

        • [07:54] Chick-fil-A

        • [08:59] Thumbprint for marketing

        • [11:31] Humans innovate, and we solve problems

        • [12:53] A year-long academy

        • [14:53] Failure stories

        • [17:07] I made two mistakes

        • [17:30] On the cover of Fast Company magazine

        • [19:27] Pre-sales and pre-sales and pre-sales

        • [20:49] Best campaign ever

        • [21:10] We’ll even take the blame

        • [21:44] Different always beats better

        • [22:21] Purple Cow before Seth Godin

        • [22:52] I avoid the cereal aisle


          • YouTube Video Podcast Link:

          https://www.youtube.com/watch?v=3NjSKGTdxtI 

          26 min

        About Finally, Marketing That Works

        From the publisher's feed

        Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over…