Unable to recover or break through old patterns? These are two prime examples of persisting problems felt far too often by practicing surgeons. 

The truth is, doctors simply haven't been taught how to fall into that fatigue and rejuvenate correctly. From managing work-life balance to achieving personal goals, executive coaching has empowered many surgeons to recapture the fire that inspired their careers.

George is joined by Erin Whitehead, Surgeon Coach and Chief Executive Officer of Kick The Ceiling. They discuss the power of executive coaching, the best way to overcome persisting problems in both the practice and personal life, and how to reach your next highest level.

Digital marketing is like dating. If you ask for marriage on the first date, then it might not go too well. You have to truly connect with the other person and that often takes time.

The highest-performing practices understand they need to develop a trusting connection with their patients. They don’t expect an inquiry to turn to a $10,000+ procedure without adding value to their audience before a consultation.

George is joined by Georgie Carter, the founder of Pepped, a lifecycle marketing agency that helps health and wellness businesses attract, convert, and retain more customers.

They discuss the psychology of email marketing, why we shouldn’t worry about sending too many emails, and develop a ready-made welcome series for any practice to use.

There are so many misconceptions about why people undergo plastic surgery and what it truly means to them. There is an uncomfortable perception that the aesthetics industry is simply fueling vanity and an impossible reach for “celebrity” perfection. This just isn’t true. George welcomes George Rahal, the Business Manager of two Beverly Hills Plastic Surgery Practices to discuss patient psychology within the aesthetics industry. The Georges discuss their real-life experiences of working closely with surgeons, marketers, salespeople, and patient insights. They explore how practices can use their knowledge of patient psychology to target the right audience, nurture leads, and support patients throughout their customer journey.