Why is college so expensive? This deceptively simple question troubles students, parents, and policymakers alike. Barring large changes to the educational landscape, what can trustees do lead their institutions to embrace technological innovations and financial reforms that will make college more affordable and transparent for those pursuing the American Dream? American Enterprise Institute scholars Jason Delisle and Preston Cooper join Higher Ed Now to offer a few takes on what drives rising tuition costs and burdensome student loan balances. Can the market provide financial mechanisms that will make educational quality more transparent? Should the government utilize performance-based funding while also incentivizing open access admission policies? Jason and Preston’s creative solutions and surprising research will have listeners asking big-picture questions about higher education policy and where it’s headed.