In today's episode, we discuss the importance of keeping your eyes fresh when looking at your operation. As operators that tend to spend hundreds of hours a month at the facility, it is very easy to build a set of blinders that will block out items or processes that happen on a daily basis. An out of date poster or slow check in process can fade to the background after months of exposure for your employees. Experiencing the facility with a fresh set of eyes a couple times a month can eliminate these problems that can deteriorate an experience for your guests. Please let us know how your checklist came out and what areas your are needing to improve by sending me a quick email to [email protected] or a Direct Message on Twitter @jrockgolf.

Have a great week!

Today, we talk about the importance of utilizing the mass marketing and television exposure that comes with a Major Golf Tournament to grow participation and increase total golfers. This should be a highly focused weekend on growing the game through family and the US Open coverage. Organizing events that incorporate the majors allows for residual interest and participation. These events can mushroom quickly because they include golf, food, and friendship. (and US Open back 9 on Sunday) Family based programs this week with grow the life time value of a golfer by introducing family to the facility. Expanding the interest in golf within the family unit increases the frequency of visits to your golf course. Embrace it!

Please feel free to send me a comment to [email protected] or DM me on twitter @jrockgolf.

Have a great week!

This episode we touch on the servicescape of the golf facilities. The smells, trees, signs, dust clouds, broken down cars, etc. Everything that a person experiences from the physical or ambient environment constitute the servicescape. We also have a Quick Checklist that you can use to start to address these areas at your course.

In this episode, we talk about the importance of standing out from the crowd on major holidays. Marketing during these high-volume weekends can give you a leadership advantage that pays dividends into the rest of the summer. We break down three different perspectives on the weekend and my outlook on what should be done during these times and why. To participate in the conversation, send me a comment on twitter @jrockgolf or on Instagram @rockholdgolf. As always, I will respond directly to specific questions and possibly highlight some general questions in upcoming podcast. Thanks for listening!

Today we talk about the importance of scheduling your social media and online offerings. A calendar can keep you focused on getting your content out. There are 1000's of things that can get in the way of producing content and a schedule can help you remove those distractions and deliver. If you have any questions please feel free to contact us on Instagram @rockholdgolf or on Twitter @jrockgolf for any personal business questions or suggest a topic for an upcoming podcast. Thanks for listening! Have a great Memorial Day weekend!

This show is about golf game management, for players, not the business. We talk about confident growing backwards in golf and how to play to our strengths. We talk about when to go for it, what that really means, and how to determine when to just lay up. Questions for the show can be directed to twitter @jrockgolf or Instragram @rockholdgolf.

In this episode, we talk about how to maintain your online footprint. Social media outlets like Facebook, Twitter, Instagram, and Snapchat can offer great connections with customers. However, if left to itself, negative comments can dominate your presence. Without constant maintenance, these comments can turn away golfers and revenue for your courses. In addition, online reviews are the first place golfers are looking to find out the conditions of the golf course. If there is a negative comment from 5 months ago that has not been addressed, it will wreak havoc on your bottom line. Website content and timeliness are essential to prove to the customer that you are on the ball. Lastly, providing valuable content can gain the trust and attention of anyone looking to check out your facility.