Balancing touching the right targets with your messaging, frequently enough and with a message that resonates. This episode discusses balancing reach, frequency and impact to maximize marketing results. These advertising metrics are key to your new business success, offline or online. Examples discussed.

The topic today is about something always present when sales teams vacuum up new business and leap-frog over competition.  The element is superior sales management, true sales leadership that turns the huddled masses, average producers and raw untapped talent into competition busting lead generation and sales closing machines. 

Rock solid sales fundamentals build a solid foundation upon which you build to find more ideal clients and accounts. You can't build a winning sales or marketing program on a foundation of sand. When your fundamentals are not solid, you lose ideal accounts to less deserving competitiors.