My guest for Episode #268 of the My Favorite Mistake podcast is Theresa Rose, a Brand and Business Crystallizer, Strategic Co-Creator, and Certified Speaking Professional who works with experts and their businesses to create one-of-a-kind visual brands they can draw on a cocktail napkin. 

EPISODE PAGE WITH VIDEO, TRANSCRIPT, AND MORE

Using her Crystallization Process, Theresa helps thought leaders Clarify, Amplify, and Monetize their Brilliance as efficiently — and lucratively — as possible.

She has 20+ Years of consulting, marketing, and business management experience drives Theresa's strategic thinking, creativity, and sound foundational frameworks. Her career has included senior management roles in marketing and product development for a Fortune 100 company and high-growth startups.

Theresa is the award-winning author of several books, including Mindful Performance: How to Powerfully Impact Profitability, Productivity, and Purpose and Your Daily Dose of Mojo: 365 Days of Mindful Living and Working. 

She has a degree in Business Management from Eckerd College, loves binge-watching The Great British Baking Show, and still has her Most Enthusiastic Award from Mr. Moseman’s second-grade class.

In this episode, Mark and Theresa discuss the journey of embracing mistakes and how they can lead to clarity and success. Theresa shares her experience as a brand and business crystallizer, emphasizing the importance of enthusiasm and authenticity in sales and marketing. They explore her favorite mistake of trying to follow in her mother's footsteps in direct sales, the lessons learned from it, and how it shaped her path. Theresa also delves into common marketing mistakes, the concept of triangulated sales, and her approach to stand-up comedy. Finally, they discuss the benefits of her ten-part video course on achieving cocktail napkin clarity for businesses.

• What are the three aspects of sales or persuasion that you feel strongly about?