The Upload: The Rise of the Creator Economy

Finding Flexibility


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Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

  • 3:26 About the Channel
  • 4:27 What makes Emmymade unique
  • 5:55 Starting the channel in Japan
  • 6:59 Emmy’s love of food
  • 9:06 Realizing YouTube could be her career
  • 10:46 Forming an LLC
  • 11:15 Flexibility
  • 15:21 Advice to parents looking to start their own channel
  • 17:30 Staying Inspired
  • 18:19 Feeling Pressure
  • 19:55 Staying motivated
  • 22:19 Brittany’s interview with Jamie Reichstein

RESOURCES

  • Listen on YouTube
  • Episode Transcript
  • 2020 Oxford Economic Impact Report

SOCIAL HANDLES

  • Youtube: emmymade
  • Twitter: @emmymadeinjapan
  • Instagram: @emmymade
  • Facebook: @itsemmymadeinjapan
  • Website: https://www.emmymade.com
  • Brittany's Twitter: @bmluse

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

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