The Upload: The Rise of the Creator Economy

Recording artist DDG joins Brittany to talk about how his success as a vlogger on YouTube helped him break into the music business. Then Brittany chats with Tuma Basa, YouTube’s Director of Black Music & Culture, about how the platform can help artists reach audiences.

Emmy, known as Emmymade, chats with Brittany about food, work-life balance, and staying inspired. Then, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships, about how the platform supports creators.

Caleb Marshall, better known as The Fitness Marshall on YouTube, discusses passion, perseverance and profit with host, Brittany Luse. Later, Brittany speaks with YouTube’s Jamie Byrne about the platform's monetization features.

After Randy and his wife lost the majority of their income due to the pandemic, Randy decided to do what he always dreamed of: document his father’s Cantonese recipes. In this episode, Brittany talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how they created a successful YouTube channel in only a few short months.

Brittany talks with YouTube star, comedian, actress and best selling author Lilly Singh about her rise to fame. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy.

We’re pulling back the curtain to find out how the creators behind rising and established YouTube channels turned their passions into full-time careers, transformed the internet, and changed the way we do business. The Upload: The Rise of the Creator Economy is a podcast by YouTube, produced in partnership with National Public Media.