Of all the milestone wins in the early stages of building a company, one of the most rewarding (and most scary) is the win of getting that first customer. “There's nothing like doing. Before jumping into an adventure, there's fear. You go around asking questions, but there's nothing like selling to the first customer. That's the ultimate validation.” Eugenio Pace is the founder and CEO of Auth0. For Eugenio, it was never a question of if his product was needed – he knew it was. Rather it was a question of if the right customer would be willing to pay for it. And finding that ‘perfect first customer’ isn’t just an important part of Eugenio’s story, it’s a crucial step for any new business owner. ---  Learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.