How do you find white space in your market? And when you do, how should you time your product release? Ken Wegner, President of Jel Sert, and his son Gavin, Senior Brand Manager of subsidiary SLIQ Spirited Ice, share their approach at Jel Sert. They discuss their experience at this nearly 100-year-old family business, and how the company successfully transitioned into the competitive alcoholic beverage industry.

Tune in to learn:

• Lessons from Jel Sert’s history that resonate today (8:46)
• How to grow and innovate responsibly (13:50)
• How to find white space and time your entry into the market (22:57)

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