In this episode of Fired Up Podcast, I chat with entrepreneur Jamie Kritharas, who shares his journey from DJ to business growth expert. As the founder of Defiant, he’s helped 300+ businesses scale, made 100 strategic hires, and managed tens of millions in ad spend, generating hundreds of millions in revenue. Jamie breaks down the mindset, skills, and strategies needed to turn ideas into reality and scale ventures from startups to billion-dollar enterprises. Tune in for powerful insights on entrepreneurship and business growth!
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Timestamps:
00:00:00 - Introduction
00:00:53 - Jamie's Transition from DJ to Entrepreneur
00:03:44 - Overview of Defiant Digital
00:05:00 - Scaling Businesses with Defiant Digital
00:06:32 - Blending Creative and Performance Marketing
00:07:38 - Common Mistakes in Branding and Content Strategy
00:10:00 - Examples of Effective and Ineffective Marketing
00:14:38 - The Reality of Running a Business
00:15:27 - Decision-Making and Business Direction
00:16:48 - The Role of a Founder as a Coach
00:17:30 - Importance of the Right Team and Leadership Structure
00:21:17 - Strategic Use of Resources
00:22:21 - Marketing Tips for Early-Stage Businesses
00:24:04 - Where to Find Jamie and Defiant Digital