Firefish Recruitment Podcast

In this episode, our Chief Fish Wendy will be live with long-serving recruiter, author and resourcing expert, John Wallace, to talk around the steps recruiters should start taking now to ensure 2020 is their best year to date.

John has over 25 years’ experience in recruitment – both agency side and in-house. He’s also an expert in resourcing and recently published a book, Hire Power, where he seeks to challenge the way recruitment is currently thought about and highlight the real capabilities that make a recruiter great at the job.

Combined, he and Wendy know exactly what it takes to succeed in our current recruitment landscape – this one is not to be missed!

So join us on the 18th for loads of actionable insights, including:

- The biggest challenges (and opportunities!) for recruiters in 2020.

- The qualities and skills that clients look for in agency recruiters nowadays.

- The steps you need to take if you want to be an exceptional recruiter.

Joining Wendy this month will be Recruitment Marketing Consultant and strategy expert, Kristie Perrotte, who will be giving us the low down on how to implement a top-class recruitment marketing strategy that won’t break the bank.

Kristie spent 14 years at recruitment agency giant, Robert Half, holding senior marketing leadership roles across the international operations. She later decided to use her wealth of experience to help SME agencies achieve faster growth through sophisticated recruitment marketing.

A year ago, she became Founder and Virtual CMO of her own recruitment marketing consultancy firm, Thrive, that specialises in just that!

You can expect loads of invaluable insights based on Kristie’s wealth of experience, including:

- How to translate a big-budget recruitment marketing strategy into something that smaller businesses can execute (and afford!).

- The advantages of being a smaller business when building your marketing strategy.

- Improvements you can make today that will ramp up your marketing strategy – without having to splash the cash!

This month, Wendy will be joined by acclaimed Recruitment Sales Trainer, James Nathan to talk through some of his tried, tested and provensales techniques that win recruiters repeat business with their existing clients.

As an industry, we tend to focus a lot of our business development strategies on pulling in new business from prospects we’ve never worked with before. But what about our existing clients?

Canvassing for new business is a lot harder than it used to be, so focussing more time and effort into making the most of our existing client relationships is a no-brainer.

Expect lots of actionable insights from Wendy and James, including:

1. How to offer the kind of customer service to your clients that will make them want to work with you, time and again.

2. 3 sales techniques that quickly convert previous clients into new business.

3. Common mistakes recruiters make with clients that ruin their chances of recruiting for them again.

Make your clients love you and repeat business will naturally become the easiest money you can make!

Our Chief Fish Wendy is joined by esteemed business psychologist and recruitment coach, Andrew Sillitoe, who will share his secrets to running a highly successful recruitment agency and maintaining healthy life balance.

Andrew is very highly regarded amongst recruitment circles primarily for his candid, straight-talking approach to business and leadership coaching. Having spent many years working closely with recruiters, professional athletes and A-list celebrities, he knows exactly what works and what doesn’t when coaching busy people to success when they live and work in competitive environments.

This month we're extremely excited to be joined by recruitment agency founder and LinkedIn video legend, Mark Gaisford. If you’re not one of the thousands of recruiters already actively engaging with Mark’s awesome LinkedIn vids, I highly recommend you follow his page!

Thanks to an initial push from his video marketing expert son, Jack, Mark threw himself into the world of LinkedIn video a couple of years ago, and it’s really amazing what this has done for his recruitment brand and business. 

Today, he’s posting video content that tots up 170,000+ views and is so engaging even LinkedIn CEO Jeff Weiner himself finds the time to tell him so. 

Mark will be sharing… 

· His thoughts and experiences with LinkedIn video strategy: what works, what doesn’t, and potential mistakes to avoid. 

· Insights on what LinkedIn video has done for Mark’s personal brand and his recruitment agency, RedSprout.

· Mark’s top tips on how to keep improving your LinkedIn videos.

This month we're extremely excited to have Christina Robinson, Managing Director of Green Umbrella on the show!. If you’re unfamiliar with Green Umbrella, they’re a digital marketing agency that specialises in offering social media support and training to recruitment teams, so we really couldn’t hope for a better guest to talk us through the latest social media hacks for recruiters!

We all know how crowded the market is at the moment, so anything you can do to stand out and get noticed on social media will put you at a real advantage.

Christina shares her thoughts on…

· Christina’s go-to hacks for recruiting on LinkedIn, Facebook, Twitter and Instagram.

· Tips for putting together a recruitment social media strategy that actually get you to your goals.

· How to measure ROI of your social media efforts so you can identify what’s working and what’s not and learn from your results.

This month, we’re extremely excited to have Hung Lee on the show! Hung is CEO of Workshape.io and also the brains behind the hugely popular Recruiting Brainfood weekly newsletter.

He joins me to discuss how to build a strong personal brand as a recruiter. As one of the biggest online influencers in recruitment at the moment, there really isn’t a better guest to give some insights on this subject! 

Hung shares his thoughts on… 

- Why building a strong personal brand is so important for recruitment 

- How to build a loyal, engaged network for your brand.

- How to measure the effectiveness of your personal branding strategy.

 We’re kicking off this episode with a bang, as Dougie Loan from Odro joins me to discuss the topic of pitching and winning more retainers as an agency recruiter.

I recently attended an event where Dougie lead a discussion group on this exact topic, and it was so spot on that I’ve decided to invite him on the show to share his insights with our listeners. 

So expect lots of great insights, including:

This one’s packed with actionable takeaways that you can start implementing straight away to win more retained business with clients – enjoy the show and please leave a review if you enjoyed it :)

 Really excited to have recruitment agency owner and influencer Dualta Doherty on the show this month! He is dialling in to share his ideas and personal experiences regarding how to become a ‘new rich’ recruiter in the agency market.

I (along with the rest of his 30,000 LinkedIn followers!) have been following a lot of what Dualta’s been doing with his recruitment agency the last few years and I’m a big fan of his podcast, Recruiter Startup. It’s really inspiring seeing what he’s achieved in this time and I know agency recruiters and business owners can learn a lot from this guy!

So please join me and Dualta for what promises to be a really insightful and motivating chat around the following:

Our guest, Gavin Bell from MrGavinBell.com shares his thoughts on how recruiters could and should be using Facebook to find the perfect candidate.

Expect lots of actionable insights, including: