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By Blackleaf & PackGods
Welcome to First Smoke of the Day – The Ultimate Cannabis Industry Podcast!
First Smoke of the Day is your go-to podcast for Exclusive insider Access to Cannabis Culture, Cultivation, Ent
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226226 ratings
The podcast currently has 243 episodes available.
The most played episodes among Podcast App listeners.

LMC dropped a documentary warning people about spray packs. It hit 400,000 views in two days. Then YouTube age restricted it. He appealed. It's journalistic, it's educational, it's not promoting anything, it's literally warning people about a dangerous product. Denied. In the year and a half since, that video has done under 50,000 more views. Age restriction cuts off suggestion and advertising entirely, so growth just stops. He looked up what a video with those numbers typically pays a creator. Just under a million dollars. He's been paid $50,000 in AdSense across everything. Lance gets into FSOTD's side of it too. They archived 150 videos and applied for monetization, denied. Archived 500 videos, reapplied, denied again. The reasons they were given: smoking on camera, breaking down flower on camera, and pointing people toward where to buy. When they asked whether federal legalization would change it, the answer was essentially no. Meanwhile CNBC runs cannabis coverage fully monetized. Both of them break down what that double standard means for anyone building in this space, and why relying on AdSense makes creators fragile in the first place. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. Hosted on Acast. See acast.com/privacy for more information.

LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it. He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there. Lance gets into his own version of the problem. Someone says something on the podcast that stops the room, and within 24 hours he gets the call. On our friendship, on everything we've built, do not let that go out. Some of these are people he's known ten years before they ever sat down. He says the show would be fifty times bigger if he just ran everything unedited. They both talk about what doesn't make it out and why. Manic episodes. Fiancés calling. Two weeks of footage documenting somebody's life falling apart that neither of them will ever publish. Plus the real reason LMC has stepped back from investigative work: the model doesn't pay. Thousands of hours, real enemies, and no revenue at the end of it. He explains what he's rebuilding first. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. RAW Rolling Papers. King size wides, the uncreased fatties, the RAW king size blacks, and the Phoenix flintless lighter with a windscreen and poker. Grab authentic through https://rawthentic.com/ Hosted on Acast. See acast.com/privacy for more information.

Celebrity weed brands keep dying and LMC has a theory about the room where those deals get made. Everyone at that table is incentivized for the deal to close. Nobody gets paid to say no. So even when someone in there knows cannabis works nothing like liquor licensing, there's no reason for them to speak up. He walks through why the ones that survive all have the same thing in common: they live it. Wiz with Khalifa Kush. Method Man out there in the story feeds gifting boxes. TCA reps working events. Compare that to Jay-Z and Monogram, where the D'Ussé playbook got copied into an industry that doesn't work that way. Then the Drake and Canopy Growth story. LMC interviewed Bruce Linton, Canopy's founder, who told him the deal was a promo vehicle. Canadian rules block direct brand advertising, but you can advertise through news, so every press release about Drake was the actual product. He doesn't think they ever seriously intended to launch a brand. Plus why running a cannabis company like a tech company doesn't work, and his actual advice if a celebrity asked him how to enter the space. Want the stuff we can't put on YouTube? Unreleased content and early drops weeks in advance at FSOTD.com. Subscribe for new episodes every week. Faven Lighting. Under canopy lighting that's changing how facilities and grow rooms get built. They'll put together a full layout for your setup, whether you're running HPS, double-ended, fluorescent, or LED. Use code FSOTD. https://favenlighting.com/ Hosted on Acast. See acast.com/privacy for more information.

24 years old. Staten Island. No label. No manager. Just beats and a vision. JBoogz pulls up to First Smoke of the Day and breaks down what it actually takes to build an independent music career from scratch in 2026. He flipped a Mac DeMarco sample on TikTok and hit 2 million views. Now he is in LA cooking with artists and stacking percentages over upfront cash. We get into how sampling actually works, why the MPC changed everything for independent producers, how TikTok built his career before Instagram did, why he takes royalty percentages over upfront money, and what a 24 year old producer from Staten Island would tell anyone starting from zero right now. For the music heads, the producers and anyone building something real without asking permission. Subscribe to First Smoke of the Day for weekly cannabis culture and the realest conversations in the game. Hosted on Acast. See acast.com/privacy for more information.

No investors. No outside money. No compromise. Ever. That is the Green Dog way and it is exactly why the weed hits different. Drew from Green Dog and Barney sit down with First Smoke of the Day for one of the most honest conversations about building a craft cannabis brand that actually lasts. Self funded, multi state, 350 plus genetics in the library and zero intention of changing the formula. We get into why they never took investor money, how they failed in Arizona and won in Florida, the real MSO blueprint, ego death as the biggest SOP gap in craft cannabis, why they run old ugly green genetics nobody else wants, the Frog Poison and Drama Weed breakdown, how to build a team you want to see leave and win, and why the lore behind a strain builds a brand faster than any marketing ever will. If you know Green Dog you already know. If you do not this is where it starts. Subscribe to First Smoke of the Day for weekly cannabis culture and the realest conversations in the game. Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 243 episodes available.

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