Welcome to the Tearsheet Podcast. I'm Zack Miller.

Steering the marketing and strategy for one of the largest brands in financial technology is no small feat. Today's guest is Ellyn Raftery, chief marketing and strategy officer for FIS. She's spent a big part of her career running professional services marketing and we talk about the special attention and skillsets financial services marketing requires.

We also talk about her vision for a 50 year old brand and what attributes and messaging she uses. Lastly, FIS has been doing a lot of work around UI/UX, and in our discussion of that, we tackle the evolution of financial services marketing as a whole.

Ellyn Raftery is my guest today on the Tearsheet Podcast.