Fitness Business 4 Dummies

In this episode I take a step back and just forecast the future of the fitness business. We had just gone through one of the worst periods in our history especially for the fitness industry with Covid. This is just my two cents on what the next 10 years are going to look like.

In this episode I go over affiliate marketing as being a secondary source income amongst others. This is very important as The fitness business as a whole is very volatile especially during down economies. I say this because the fitness business is a luxury and we are the first ones people will cut.

In this episode I break down what is content marketing and how can help your business. You need to master this so you can be able to scale yourself later.

In this episode I go into all the different ways to set up the inside of your gym. This includes the weight equipment, accessories, flooring, sound system and much much more.

In this episode I go into finding investment for your fitness business. This is for the entrepreneur who wants to go to the route of getting brick and mortar businesses and going big. This is my advice on how to find that investment capital you need.

This is another setup I wish I did right at the beginning of my career. Pricing, Packages, Referral programs as well as a overall CRM software. Listen to the episode to see my thoughts on each of these.

In this episode I talk about the power of bartering and offering your services to other professionals out there. One of the great things I've discovered early in my career was bartering for things I needed to help my business grow, introductions into other businesses networks and also just having cool services or products that I would not have normally been able to afford.

In this episode I talk about marketing basics. One of the most important is the concept of: Know, Like and Trust. People need to Know who you are, Like you personally or like what you bring to the table and then Trust you through reviews and word of mouth. Check out this podcast for more detailed explanation.

In this episode I go over all the parts of setting up your business. This includes the business plan, licenses, marketing etc... Every city is different and needs to go through the planning department.

In this episode I talk about having to niche yourself in the fitness industry whether you are a personal trainer or gym owner. A simple way to do this is to do a SWOT analysis of your local market and see what's out there. Make sure you stand out from the competition.