MORE INFO ➜ APRIL 2020 FIT SUMMIT IN SINGAPORE

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Build the foundations of success by collaborating and communicating with others in the fitness industry.

Jack shares his journey and shift in mindset from being wary and nervous around competition to striving for a more united and stronger industry.

Like our friends at The FIT Summit, at this podcast we believe a connected and open industry benefits everyone and it's our mission to raise the standards of Asia's fitness scene.

Instagram is arguably Asia's premier social media channel now for fitness, health and wellness businesses. In this episode, Jack runs through his top 10 tips for an impactful profile.

These 10 principles and tips remain true on most social media platforms or for marketing in general.

Implement one of these into your business today!

• Get a photographer
• Write the right bio
• Is this making the viewers day a little better?
• Show what you do
• Go text light
• IG stories are a powerful tool
• Use client 'reposts' carefully
• One post per day
• Stoke engagement
• Use English correctly

RESOURCES

CONTACT: [email protected]

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

Jack talks to Lach and Raph from the Mind Muscle Project, one of the leading fitness podcasts worldwide.

The boys discuss what it means to run a fitness business and make the jump from coach to owner, Crossfit's current state and future, fitness franchises, business partnerships and hiring the right talent.

They have 400+ podcasts under their belt with some of the world's top fitness industry leaders and have solid experience running their own gyms in Sydney, making this episode a must.

1. Transition from coach to business owner
2. Crossfit
3. The group class training franchise model
4. Partnerships
5. Coach recruitment and retention
6. Hire new coaches or experienced coaches?
7. Fitness technology
8. Industry predictions for the next 3-4 years

Check out Jack's interview on the Mind Muscle Project earlier this year

GUEST RESOURCES

MIND MUSCLE PROJECT

MMP – FREE BUSINESS GUIDES

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

This podcast episode was broadcast live on LinkedIn. If you have any questions you'd like answered on future Q&A sessions please contact us at:

[email protected]

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA ON INSTAGRAM (Send DM)

In today's episode we answer listener questions on:

1. What are the major start up costs for opening a gym?
2. What is low hanging fruit in the fitness industry in Asia?
3. How to handle influencers and freeloaders?
4. Should we offer free trials?
5. What do you think is Asia's leading fitness market?

RESOURCES

FITNESS BUSINESS ASIA WEBSITE

EPISODE WEBPAGE

Jack talks to Owen Bowling of FourD Media on why video marketing is king and your best options if you're on a tight budget, or if you've got unlimited funds.

Owen is great at breaking down marketing principles in an easy to understand and powerful way which makes for an interview with lots of actionable take homes.

1. Starting a video content agency for the fitness industry
2. Why video marketing is king now
3. What format you should use
4. Why telling a personal story is so important
5. A format you can use for a story video
6. The marketing mistake we make a lot in the fitness industry
7. How you can start with video marketing without breaking the bank
8. Engage your customers before showing them the offer
9. What you can do for video marketing if the sky is the limit

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

OWEN BOWLING ON LINKEDIN

FOURD MEDIA

NUDE NUTRIENTS

CRANKIT SUSPENSION TRAINING

Owen Bowling has built 3 companies in the wellness and fitness space and is making waves with his new fitness video content company, FourD Media.

Today he shares some of his biggest lessons and insights of his journey. Whatever your space is in the industry, there's something to take home from this episode.

In this episode…

1. How he set up 3 companies
2. Making a product and bringing it to market - how Owen saw a gap in the suspension training market
3. Fundraising and funding a business (6:00 fundraising)
4. Finding the right investor for your startup
5. Setting yourself apart in such a 'saturated' market
6. The benefits of networking

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

OWEN BOWLING ON LINKEDIN

FOURD MEDIA

NUDE NUTRIENTS

CRANKIT SUSPENSION TRAINING

Jack talks to the head of Les Mills APAC on how they've kept their brand and offering so strong and relevant for over 20 years.

We also dive into technology and how that's changing the fitness scene and what steps gyms need to take to ride the wave of change rather than be wiped out by it.

In this episode…

1. How Les Mills started
2. The 'secret sauce' of Les Mills success
3. Building a tribe of 130,000 instructors worldwide
4. People like consistency? (7:00)
5. Breakdown of the Asian market
6. How bigbox in Asia can compete with boutiques
7. Putting on a large scale event with 1,000s of coaches
8. Virtual classes with no instructor
9. Technology and digitalization of the fitness industry
10. What's next for Les Mills

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

RYAN HOGAN ON LINKEDIN

LES MILLS ASIA PACIFIC

LES MILLS GLOBAL

Jack goes through his top 5 tips for how to attract, hire and retain coaches and instructors that will lead the industry.

In our industry it's important we have the right people, so this episode is a must for anyone who works with or hires coaches.

In this episode we cover:

1. Make the hiring process tough
2. See them in action
3. Show staff you really care
4. Use your vision and mission to inspire and retain
5. Don't let any coach become bigger than your brand

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

Danny Yeung's story is as inspiring as it is powerful. Danny went from selling baseball cards aged 12, to founding a company that was acquired by Groupon, to starting a leading genetics testing company in Asia.

Danny is a true entrepreneur making big inroads into an exciting and new industry – DNA and genetic testing.

In this episode…

1. Danny's journey: from selling baseball cards to being acquired by Groupon
2. What is genetic testing?
3. Educating the market on this relatively new product
4. The market opportunity for genetic testing
5. The highs and lows of entrepreneurship
6. Creating strong company culture

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

DANNY YEUNG ON LINKEDIN

PRENETICS

CIRCLE DNA

Anabel Chew is the co-founder of WeBarre, a barre concept with studios in Singapore and Hong Kong.

With an original vision to become Singapore's leading Barre brand, Anabel and the team have certainly achieved this with big plans for their future.

In today's episode we discuss…

1. How WeBarre started
2. What is Barre?
3. How Anabel has combined music with barre
4. How to create a great client experience
5. Maintaining standards with expansion
6. "Culture can be replicated"
7. "Hire for attitude and a thirst to learn"
8. How you know it's time to open a second studio
9. Attract and retain top talent
10. International expansion and the HK and SG markets

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

ANABEL CHEW ON LINKEDIN

ANABEL CHEW ON INSTAGRAM

WEBARRE