In the last of our birthday celebrations, we look at episodes 32-48 and recap the BIG take homes from each episode.

You'll learn a lot from this episode alone, but if you want to learn more about any particular topic, revisit the podcast in question.

Here are links to episodes 32-48…

1. 7 Common Fitness Business Mistakes
2. An inspirational take home over the science with Bobby Cappuccio
3. Part 2 with Bobby - Don't fire your clients
4. Looking at emerging markets in Asia
5. Fitness Technology in Asia with Mike Beeney of MyZone
6. Q&A Session: Instagram or Facebook?
7. Premium personal training in HK and Singapore
8. Find the right business partner and build the right relationship
9. The Guavapass StartUp journey with Emma Harris
10. Asia's first aqua bag boxing studio
11. Indoor cycling in Asia with Noel Nocciolo
12. Content ideas for fitbiz social media
13. Doing business in Asia with Stuary Jay Raj
14. Common business mistakes in Asia
15. Fitness marketing to stay clear of!
16. Tracy Minnoch-Nuku of FIRE
17. Women in fitness in Asia and creating Rockstar coaches

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

We are celebrating hitting 50 episodes on the podcast with our BIG take homes from FBA podcasts number 16 up to 31.

There are some real gems in there so if you want to dive deeper, click on the links below and if you have any friends or colleagues in the industry that might benefit, please do share.

Hear me being interviewed for the Glofox Fitness Founders Podcast

In this podcast, we recap episodes 16 through to 31.

1. Ross Campbell on collaboration
2. Email Marketing
3. Noel Nocciollo, fitness consultant part 1
4. Noel part – don't hurry the important stuff
5. Tips on Instagram marketing
6. Jake Anderson on why you must have a strong sales process
7. 7 tips for boutique studios to stand out
8. Hong Kong's 'Kettlebell Guy': How Muk carved out his niche
9. Top 5 tips for hiring and recruitment
10. Alex De Fina on running his HK gym remotely from Phuket
11. Alex De Fina on building a team and community
12. Jack interviewed on the Future of Fitness Podcast
13. Eric Malzone on client retention
14. Finding the right location for your fitness business
15. Rich Hutson of Chi Fitness and FIRE in KL
16. Rich Hutson on sales (highly recommended)

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

We've reached 50 episodes! We've had so many great guests and covered a lot of important topics, so in this episode we recap the first 15 episodes with one big take home message from each one!

Please feel free to go back and download any episodes that sound interesting and useful to you and share any episodes with friends or work colleagues that could benefit.

We look at the big take homes from FBA episodes 1-15. Click to listen…

1. Coach recruitment
2. Fitness business marketing
3. Photography essentials
4. Interview with JJ Sweeney on scaling to 64 gyms with Celebrity Fitness
5. How we partnered with adidas
6. LinkedIn marketing with Steve Bruce
7. What we can learn from bad client experiences
8. Everything you need to know about ClassPass in Asia with Claire Goodill
9. Elicit feedback and be open to it
10. Branding with Yoga Movement's Pete Thew
11. Use accountability to hit your goals
12. What is good PR (Public Relations) and how to use it

Interested in why we started this podcast or want to start your own?

Listen to me being interviewed on The Podcast Show Asia on our podcast journey.

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

Tracy Minnoch-Nuku is Asia's ambassador for WIFA (The Women In Fitness Association) and co-founder for FIRE in Malaysia.

We talk about opportunities for women in Asia and breaking barriers, as well as a deeper dive into what it means to recruit, develop and build Rockstar instructors

1. Women in Fitness and what WIFA do
2. Why we all need support
3. Instead of being fragmented, we can be stronger together
4. Are there many barriers for women in the fitness industry in Asia?
5. Why having her own business has helped being a mum
6. You can become the CEO of your own business
7. There isn't many barriers, just the barriers we put on ourselves
8. Differences between how men and women view boutique focused
9. The process of developing Rockstar coaches and building them up
10. Feedback loop for continuous improvement

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

TRACY MINNOCH-NUKU ON LINKEDIN

FIRE FITNESS IN KL, MALAYSIA

WOMEN IN FITNESS ASSOCIATION

TRACY ON INSTAGRAM

Tracy is the co-founder of Fire Fitness in KL, Malaysia and has 30 years of experience in the fitness industry (20 years in Asia).

Having first entered the scene here to help set up Les Mills in APAC, Tracy has gone onto big things in the scene including setting up FIRE and becoming a global ambassador for WIFA (The Women in Fitness Association)

In today's episode

1. Setting up FIRE
2. How is running up numerous concepts under one studio
3. Recruiting for a market leading studio
4. Creating rock star instructors
5. Keeping standards high
6. Does an MBA help launch and set up a studio

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSIT

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

TRACY MINNOCH-NUKU ON LINKEDIN

FIRE FITNESS IN KL, MALAYSIA

WOMEN IN FITNESS ASSOCIATION

In this episode Jack covers types of marketing content you SHOULD NOT be posting or putting out there.

We see these things everyday but don't worry - we've all been guilty of a few of these – let us know if we missed any out!

On episode 46 we cover:

1. No one likes an empty gym
2. Why group pictures aren't exciting for most people
3. Why aspirational shots don't always work
4. When to use stock photos
5. Invest in strong photography
6. Business pages are for business!

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

Jack talks to Stuart about negotiations in Asia, with landlords, employees and partners.

This episode is a must for anyone doing business in Asia, with Stuart building a strong picture of what it means to connect with the locals here.

1. The importance of relationships in Asia
2. The sensitivities of contract negotiation with landlords
3. Negotiating with staff in Asia as a business owner
4. Be careful about who you bring into the business!
5. How to handle disputes in Asia
6. Listening and observing - key to building bridges
7. Building a strong network to call upon
8. How to discipline members of staff in Asia
9. The give and take of Eastern vs Western culture
10. Considerations when firing in Asia

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

JCADEMY - STUART'S PRODUCTS AND SERVICES

STUART JAY RAJ ON LINKEDIN

STUART JAY RAJ ON YOUTUBE

BLOG

Stuart Jay Raj speaks 15 languages and has done TED talks in both Chinese and English.

He helps many top companies across Asia run more efficient businesses and bridge the cultural divide between east and west, so there's perhaps no better person to talk to about doing business in Asia as a foreigner.

In this podcast episode, we cover:

1. The importance of speaking the local language
2. Don't offend - learn the basics of a culture
3. The drawbacks, and rules for, hiring an interpreter
4. Big faux-pas when doing business in Asia
5. How to build trust amongst your local staff
6. When to push western values and when to accept local values
7. Anonymous feedback in Asia
8. When you fire somebody in Asia, you don't fire one person
9. The advantages of doing business in Asia as a foreigner
10. Should you 'go native' as a foreigner in Asia

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

JCADEMY - STUART'S PRODUCTS AND SERVICES

STUART JAY RAJ ON LINKEDIN

STUART JAY RAJ ON YOUTUBE

BLOG

This episode will give you ideas and inspiration for the kind of content you can put out on your fitness business social media channels.

On today's episode we cover:

1. Testimonials – the grand daddy of fitness marketing
2. Profiling your team and how to do it
3. Do motivational quotes the right way
4. Action shots and videos that will appeal to your target market
5. Reposting client's post - when to do this, when not to
6. Workout tips as content
7. Studio updates – keep clients updated
8. Slick, branded photos for content
9. Profile your partners in the spirit of giving

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

FIT SUMMIT – ASIA'S PREMIER B2B EVENT

Jack welcomes back Noël Nocciolo of Boutique Fitness Talks to talk about the boutique indoor cycling scene in Asia.

There's no better person to speak to about indoor cycling in Asia than Noel. Not only has she worked at the world's top indoor cycling studios, she's been immersed in the scene in this region since it all started and continues to consult with some of Asia's top players in cycling.

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

NOEL NOCCIOLO

BOUTIQUE FITNESS TALKS