Fitness Business Podcast: Leadership, Innovation, and Profit

Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud based accounting firm. Mike has a strong passion for technology as his firm helps provide digital accounting, bookkeeping, tax and payroll solutions for small business owners. With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally. In this show Mike shares Tax and Accounting Advice every fitness business owner and fitness professional needs to know.

Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Trainer and Club Manager she has inspired thousands of health club members towards incredible results. Sue currently owns her own health and fitness club and is the co founder of TRIBE Team Training.

Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness industry. He is currently the Director of Health and Fitness at Planet Fitness World Headquarters and is the former Chief Science Officer at Anytime Fitness Corporate.

Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business. This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.

Randy Hetrick is Founder and CEO of TRX. Over the past three decades he has built a record number of unique accomplishments including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on Inc. 500 Fastest Growing Companies List and Outside Magazine Best Places to Work list.

He earned a bachelors degree from the University of Southern California; a master degree from the Naval Postgraduate School, Monterey; and an MBA from Stanford University's Graduate School of Business, where he is a contributing lecturer on entrepreneurship, branding and leadership.

James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community.

Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.

This show is perfect for Personal Trainers who want to start their online PT business, heres what we discuss:

• Part 1) Where to get started including software options and testing before launch
• Part 2) Creating and Planning your system of training
• Part 3) Onboarding your online clients
• Part 4) How to set your prices.

Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries.

Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organizations. She helps them transform from within, to create cultures of innovation, trust, and inclusion. Henna has more than 20 years of experience in marketing, finance, and sales and has lived or worked in seven countries across four continents. She is the author of Wired for Authenticity, which won Leadership Book of the Year 2016. During this episode you will learn:

• The practices of an authentic leader
• Ways to build yourself as an authentic leader
• How to understand your strengths and saboteurs and how we can develop better self-awareness around those areas

Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. He is an experienced fitness business owner, best Selling Author and International Speaker. During the interview we discuss:

• What to consider before re-branding your business
• How he ensures his coaching team consistently deliver an amazing experience for their members
• Frank shares his experience and opinion on the Employee Vs Contractor question
• We discuss using technology and how gamification can be a game changer for member engagement and retention
• Tips for fitness owners who want to stand out in a crowded market

Joey Gonzalez is the CEO of Barry's Bootcamp. Barry's is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement. In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.