Fitness Business Podcast: Leadership, Innovation, and Profit

In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United States by Men's Health Magazine three years in a row and was voted a Best Gym by Women's Health Magazine in 2011.

How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness & wellness industry's leading source for lead generation. Mike is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.

• The relationship between group fitness and member retention
• The effect virtual fitness has on the member experience
• Why its important to go back to basics with our class names and schedules
• How to use group exercise to optimize retention

Amy B Thompson is a national account executive for Les Mills USA, she is experienced in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.

Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent accomplishment is becoming a franchisor and he is far from an overnight success. Travis had to overcome a decade of incarceration to get to where he is at.

Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City's Original Personal Training Center, in May 1986. Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry's most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs.

Zack Bell is a wellness professional, coach, and educator. During this episode Zack shares: the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

Ryan Holiday is the bestselling author of Trust Me, I'm Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

During his interview on The Fitness Business Podcast, we focus on The Obstacle Is the Way in which Ryan shares stories and strategies on how to turn even the most insurmountable obstacles into advantages.

Ryan is the Key Note speaker for the 2018 Athletic Business Show https://www.abshow.com/

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Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries on four continents.