Fitness Business Podcast: Leadership, Innovation, and Profit

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn:

• How to Plan your video marketing by asking 6 simple questions
• The common mistakes to avoid when creating videos
• Ways to make your video cut through
• How do we create great videos on a low budget

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today's special guest is the CEO of 24 Hour Fitness, Chris Roussos. Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services. With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn:

• How to Plan your video marketing by asking 6 simple questions
• The common mistakes to avoid when creating videos
• Ways to make your video cut through
• 4: How do we create great videos on a low budget

Michael Piercy is the owner of The LAB in Fairfield, New Jersey.

He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year.

Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master's degree in exercise science.

DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia's leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

During this 4 week series you will learn:

1. How to Plan your video marketing by asking 6 simple questions
2. The common mistakes to avoid when creating videos
3. Ways to make your video cut through
4. How do we create great videos on a low budget

Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women's Health, The Washington Post, and CNN.

Peter Docker is the co-author of Find Your Why. He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.

What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness industry – for some of you listening means he has been working in the industry longer than you have been alive! As of today he has spoken in 19 countries delivering 316 presentations, speeches or key notes to over 180,000 people! Including speaking at Filex in Australia for 19 consecutive years and at IHRSA for 13 consecutive years!

He is Australia's most awarded industry speaker, coach and contributor:

The 2006 Fitness Australia Presidential Award, The 2008 Australian Fitness Network Presenter of the Year The 2008 FitnessNSW Contribution to the Fitness Industry Award and And in 2011 he was an inaugural inductee into the Fitness Australia Roll of Honour And why does he do all this? He wants to reduce the health care costs across the globe by having more people move more often in the safest place, health clubs, with the best experts, qualified fitness professionals.

Todays special guest is the Managing Director of Active Management Justin Tamsett.