Fitness Business Podcast: Leadership, Innovation, and Profit

As Brand President for Anytime Fitness, Stacy Anderson steers the world's largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents. Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of group training programs.

Why should a fitness business be on You Tube?

How to set up a You Tube channel?

When loading a video what should we include in the decryption, tags?

How can we help the Search Engine Optimisation of our videos?

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

Topics discussed in this show:

Essential skills that Personal Trainers need to succeed

Tips on Time Management for PT's

Advice about operating on multiple platforms

Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. Ben has the UK's #1 rated health and fitness podcast on iTunes 'Ben Coomber Radio'. Ben run's The BTN Academy, an online nutrition education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Ben is a sought-after speaker selling out his own public seminars on nutrition, health and personal development alongside speaking at the major UK fitness events.

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation. In October 2017, she published her first book, "Permission To Screw Up," in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their "perfectly imperfect" stories of success to empower people with the knowledge that even if they screw up, they can still make it.

In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time.

Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, 'Beyond The To-Do List' podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives.

A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown's eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago.

During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3rd party brands into the club, how they are able to have these boutique style studios with very distinct individual brands and Jon shares advice for anyone looking to introduce a similar set up in their own facility.

Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President's Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick.

During this show we discuss,

What will we see on the agenda for IHRSA for the next 12 months

Jim's plans for his appointment on the President's Council on Sports, Fitness and Nutrition

and we take a look behind the scenes of Newtown Athletic Club

In this weeks show:

• The difference between a customer and an advocate
• How we can help our team understand the importance of customer service
• How a customer advisory board can help you get great insights on your business
• The role of technology for customer experience
• And she shares 3 ways to immediately improve the customer experience in your business

Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do.

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company's sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum's Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing

Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland. He is a sales trainer and international speaker and presenter on fitness club sales and marketing. In 2017 Alan was voted onto the IHRSA board of directors.

Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018.