Fitness Business Podcast: Leadership, Innovation, and Profit

Dom dos Remedios is the owner & CEO of the Personal Training Academy, one of Australia's premier Fitness Education providers. While his passion now lies in creating and delivering health and fitness education, he previously spent over a decade as the National Fitness Manager (Fitness First, Australia) and National Personal Training Manager (Crunch Fitness, USA), thus has extensive fitness club operations experience. Dom graduated from the University of Sydney with a BEd (Human Movement w Honours) and is a proud PTA Global Faculty member.

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She's helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition.

As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa's latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen.

The club industry has labeled Brent Darden a "Texas Talent" and "Industry Treasure" – "part preacher, part teacher, and part reacher". For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting.

During this weeks show Brent talks about the 7 Steps to Influence Movement for fitness professionals and your clients.

Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family.

During the interview we discuss:

What is a Brand Ambassador

What qualities should we look for in a Brand Ambassador?

and can we look internally for a Brand Ambassador?

As a health and fitness expert, Jennifer "Jen" Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of "IronZen" and "Life Lessons for an Ironman Triathlete."

Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia's Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.

With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors.

Daniel is the author of the best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

Marisa Hoff has successfully managed Stevenson Fitness, since its' inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.

During the show we discuss:

• Why content creation is key
• Going from content creation to lead generation
• How to ensure your leads are genuinely qualified