Fitness Business Podcast: Leadership, Innovation, and Profit

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry.

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry.

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO.

In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.

Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design.

During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry.

Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym. During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L.