Fitness Business Podcast: Leadership, Innovation, and Profit

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry's future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry's behalf.

During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management. Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

• Week 1: The 8 Steps to Fitness Sales
• Week 2: The 5 pre-qualifying questions you must ask a prospect
• Week 3: How to handle sales objections
• Week 4: How to make follow up calls when a prospect doesn't buy

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show.

During the show you will learn:

The concept of a marketing stopping list

Low cost ways of reaching your audience through social media

Facebook Watch: How to engage customers with organic content on social media

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 25 other sales, marketing and management training products for the industry.

During the Intensive Series on Sales you will learn:

• Week 1: The 8 Steps to Fitness Sales
• Week 2: The 5 pre-qualifying questions you must ask a prospect
• Week 3: How to handle objections in sales
• Week 4: How to make follow up calls when a prospect doesn't buy

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations.

He currently spends seventy percent of his time speaking internationally, working in fifty three countries.

He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England.

He is a regular speaker for IHRSA and regularly presents at the Institute.