What We Cover In This Episode:

• Our “News with Nick” segment and some interesting research on accountability [0:46]

• The big reason we are introducing tag management and the main characteristic of this new feature to  be aware of [5:27] 

• How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53] 

• Specific questions to be asking yourself about the categorizations you can use with your clients as you begin implementing tag management [9:59]

• Quick wins for our week in relation to this new update [12:44]

• Another weekly challenge we have for you [17:08] 

Quotes: 

“Now that you have a tag management screen, you also have the unique ability to not only edit, delete and manage your tags in general, but you now have the ability to categorize them into colors. What this really gives you the ability to do is create those visual recognitions behind what a tag means.” [Megan, 6:35] 

“What categorizations do you have in your business that are important for you and your staff to know? Are there specific client journeys that are worth taking note of? Are there specific health statuses you want to make note of? What are the things that you want to bring to light within seconds of arriving on a client profile, and start thinking if you can correlate those to categories and then those categories to colors?” [Megan, 9:59] 

“Do whatever you’ve got to do to prepare, but I do think that you can get so much out of this new tag management feature with these client tags, if you really take the time and intention to prepare for it.” [Megan, 16:41] 

LINKS:  Episode 187: Inner Circle: Tag Management Coming Soon AI Can Coach You to Lose Weight. But a Human Touch Still Helps (Stanford Business)

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12]

• A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50]

• An additional overlooked advantage that this new tag system brings [13:04]

• Examples of how the mass tagging feature can be used to boost sales in the studio, and what Dan finds so interesting about this new system [18:31]  

• What to do to start preparing for this new update and the impact it will have on client profiles [22:53] 

Quotes: 

“A conditional tag is a tag that is attached to a pricing option. So during the life of a pricing option, the tag will exist on that client that has that pricing option, until it is either used up or expires.” [Dan, 2:47]

“With the new system, when you create or edit a tag, you choose a color from a liste of pre-defined colors.” [Dan, 10:41]

“What’s so interesting about this new feature is that I think we’re going to learn from the studio owners on how to utilize this feature fully, because it kind of gives you the ability to be creative with it.” [Dan, 19:03] 

LINKS:  

LoopSpark’s Website (fitDEGREE Customers Get One Free Month)! 

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Our “News with Nick” segment [1:00]

• The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43]

• Megan’s recent experience with a new class type that puts things into perspective with this topic [5:55]

• Some effective onboarding strategies you can start implementing in your studio today [7:58]

• Why feedback from new members is critical, and what to do with that feedback that you receive [11:51]

• Our “Quick Tips” segment [16:16]

• A weekly challenge we have for you [18:48] 

Quotes: 

“It’s one thing to get them through the door and get them started, it’s another to make sure to continue that momentum. So make sure, whether it’s you, a manager, or a staff member, that someone is checking in.” [Megan, 9:33] 

“We really want to make sure we’re seeking feedback from these new members, and we want to identify any areas of the onboarding process that could be improved, as well as other issues that you could be servicing.” [Megan, 12:17] 

“Just give them a call and ask how their first 30 days in the studio were, and if you lived up to expectations. Get them talking, and ask open-ended questions.” [Nick, 14:47] 

LINKS:   

Strava’s 2022 Year In Sport Report

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to begin defining your customer journey by establishing your mission and vision [2:40]

• What you can do to start mapping out the touch points that move your clients through the journey [4:29]

• The key phases of the client journey funnel [12:08]

• Putting it all together with “must have” campaigns [14:14]

Quotes: 

“The first step of figuring out your customer journey and identifying the right way to look at it, [is] you really want to make sure that your vision and mission as a studio business is clear, because that is really going to dictate who those customers are.” [Catalina, 3:02]

“A customer journey is a tool that helps us, in the marketing world, understand the series of touch points and the series of connected experiences that your ideal customers need and want.” [3:45]

“I find with studios the customer journey is actually a circle. So sure you need to nurture people, but it is that circularity, that repetition of them coming back, and coming back at the cadence that you want them to be coming back, is what’s important.” [Catalina, 9:58]

LINKS:  

Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio

Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why offering more classes doesn’t equal higher member retention [1:08]

• What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05]

• Both Megan and Nick’s “Quick Wins” for the week [10:12]

• Why member progress tracking is such an important thing to do in your studio [13:19]

• The reasons you should be tracking class instructor performance and how to do it [16:09]

• What engagement metrics are and how they can help you evaluate your studio’s performance [18:01]

• The way to collect feedback through reviews and our new partner, Epifany [20:37]

• Our weekly challenge we have for you [25:12]

Quotes:    

“You might have a packed schedule, but if you’re really spreading yourself too thin and you’re not performing with quality content on your schedule, your members aren’t going to be happy. Happy members prefer quality classes taught by skilled instructors, rather than having way too many options.” [Megan, 1:50] 

“I think looking better, feeling better and performing better, all these things are important. How are you not only going to track that on your own, but if it’s not going to be something you track, how do you promote that for your members to do on their own?” [Megan, 15:20] 

“By monitoring your attendance rates, your member feedback and your waitlists, you as a studio can really determine what classes are your most popular, what instructors are getting rave reviews, and really that’s going to be the driving force of your business.” [Megan, 16:28] 

“You really want to see how engaged your members are, because engaged members are more likely to stay local to your studio.” [Megan, 18:13]

LINKS:  

Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

Les Mills’ Study on Gen Z’s Fitness Habits 

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How you are leaving money on the table right now by not utilizing email automations [2:20]

• The way that radically personalizing email automations drives revenue to your studio [4:41]

• “Must-haves” for automations and a free resource you can get from Telomere  and refer to [7:38]

• The very first steps to getting started with email automation in your business [9:16]

• How to begin putting email automations in place with software [12:44]

• Why it’s so important to remember that automations are evergreen [16:28]

• Why social media should not be your top priority [21:03]

Quotes:

“You can radically personalize an automation to make sense for that given individual and at that point in time. It’s going to feel like a more natural sell, and it’s going to therefore prompt them to take action in a way that will feel more organic to their individual journey with your studio” [Catalina, 4:54]

“There are a set number of must-have email automations, that if you don't have them, quite frankly, I am going to be worried.” [Catalina, 7:43]

“We actually don't recommend that people start with any other marketing channel until they’ve got their automations nailed, because it’s kind of the ultimate funnel piece that we want customers to go to.” [Catalina, 8:19]

“We shouldn't forget that the automations are evergreen, you are not constantly setting them up. You are identifying those avatars, you are mapping out your customer journey, you are figuring out what your flows should look like.” [16:28]

LINKS:  

Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

LoopSpark

Zapier

Mailchimp

Constant Contact

Linktree

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31]

• How to now add home buttons to your fitSpot [7:25]

• What to know about fitDEGREE’s chat feature settings [9:47]

• Ways to be using the communication tools to establish regular contact with your members [11:59]

• How announcements inside fitDEGREE can become your own internal social media feed [12:53]

• A look at fitDEGREE’s integrations and the impact they can have on your communication with clients  [16:08]

• The success story spotlight: Focus on the power of inspiration through communication [19:53]

Quotes:

“How often do you post to your social media? Why do you want your clients to see more on their social media feed than on the app where they go to make registrations and purchases?.” [Nick, 12:51]

“I’ve watched us here at fitDEGREE sit down, divide our client base and slowly try to contact different people for different reasons. There’s nothing to say, as a fitness studio, you can’t sit down and know your clients, their goals, and what you need to know about each person, to have one touch point with each client per year. Is it so hard to make sure you send one chat per year to each client? I don’t think it is.” [Megan, 14:03]

“I think it is really important for you all to be making contact, whether it be an announcement or a chat, just any form of getting your idea, your name, your brand across your client’s mind and across their phone notifications.” [Megan, 17:25]

LINKS:  

Y7 Studio Adds Funding for Brick-and-Mortar Expansion

Wildlight Wellness fitSpot 

[solidcore]

Pvolve

LoopSpark 

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What to consider when deciding on the type of email content you’ll be creating to promote your business [3:32]

• Why it’s so important to open up and sharing you, your studio and your values [5:21]

• Different ways that you can offer validity and social proof to your audience through your email content [10:09]

• A look at the content in automated emails versus scheduled ones [12:51]

• Catalina’s tips for measuring your email’s success [16:17]

Quotes: 

“When you are about to make a decision based on what business to do business with, it may very well come down to a certain value or a certain element of their culture that speaks more to you than someone else.”[Catalina, 6:00]

“We talk about ourselves, which is great, that’s the first step of being vulnerable. You’re opening up, but then the next step is to follow it up with some validity, and bring in social proof, testimonials, reviews, and showcase your students and spotlight your teachers. That’s all to do with the community side of things.” [Catalina, 10:08]

“You don’t need to have new news to share something, it can be from the vault.” [Catalina, 11:12]

“When you’re looking through your numbers and you’re testing, be sure to be open to experiment, because as soon as they improve or suffer, that will be your immediate call to action as to what to do next.” [Catalina, 19:21]

LINKS:  

Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The key role that creating a sense of community plays in member retention for your business [4:04]

• A look at the “buddy system program” and how it can help build community in your studio [7:14]

• The importance of having an actual space dedicated to the building of community at your physical location [10:39]

• The real magic that happens when members, and studio staff, root for each other [17:13] 

Quotes: 

“It’s just so important to make things personalized and to make sure people have friends. Cliques will naturally form, [but] make sure they’re not exclusive cliques, because at the end of the day, we only remember how we feel about things.” [Nick, 5:22]

“You really need to know your audience individually in order to foster connections with your studio, and make reasons for people to come back.” [Megan, 9:28] 

“That is a huge sense of community, when you have no horse in the running, no skin in the game, and you are just rooting for someone else to achieve something. I mean, what better feeling is there than that, when people are genuinely happy for others to do something?” [Nick, 17:13] 

LINKS:  

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What is the ideal email frequency to be using as a fitness studio owner [4:18]

• Catalina’s thoughts on whether all types of emails are created equal [7:46]

• How to approach segmenting audiences using scheduled emails [11:24]

• When you should automate your email campaign transition to a scheduled email sequence [13:09]

• A quick rundown of best practices when setting up your emails [14:33]

• Why you need to ensure your email marketing software integrates with your booking platform [20:05]

Quotes: 

“One thing that has remained consistent throughout is how important communicating is. It’s been a really natural and organic progression to find ourselves, and the team at Telomere is happy to kind of be positioned in the communication strategy, and specifically, in the email space.” [Catalina, 3:56]

“The open rates and the clickthrough rates will literally be telling you to communicate more, to up the frequency and to come up with more emails.” [Catalina, 6:33]

“What is really key about crafting an email marketing strategy that’s going to convert, that’s going to build community, that is going to drive sales, is to really make sure that the automated emails are strategically transactional.” [Catalina, 13:27]

“Don’t try and overthink it, because more often than not, it is being vulnerable and authentic and raw that is going to create a connection with a like-minded individual that is going to want to be a part of your community.” [Catalina, 15:23]

LINKS:  

Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth

Connect with Telomere on Instagram, Facebook & LinkedIn

Convertkit

Brandbot

LoopSpark

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q