fitSpot Guru

What We Cover In This Episode:

• A look at a supportive, adaptable and appealing new yoga mat [0:56]

• How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more [4:28]

• Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18]

• More on the social aspect of spot booking [6:06]

• What we're doing with the ongoing development on the spot booking feature in fitDEGREE [7:20]

• How fitDEGREE sets itself apart from other softwares that are offering spot booking [9:34]

• Best practices for implementing spot booking in the smoothest way possible for everyone involved [11:34]

• Tips for increasing retention and engagement using spot booking [15:50]

• Actionable steps that you can take today to maximize the spot booking feature [16:52]

• What to know about our new early access feature [19:58]

• The importance of the key item's icons [23:00]

Quotes:

"Clients have preferences on the piece of equipment that they use and where that equipment is located. Sometimes they follow a specific bike around the studio or a specific Pilates reformer around the studio, or sometimes they just like to be in the front row ori in the back row." [Nick, 4:54]

"We already had this feature where clients could see what classes their friends are signed up for, but now they can actually see where their friends are sitting. So if they were to look at a map, they'll see the instructor's face where they'll be, they'll see spots that are taken by people that are not their friends, and they'll see spots that are taken by their friends " [Nick, 6:12]

"From the community aspect, it really amplifies the friends feature that we have and gives the friend connections more ammunition than it had before." [Nick, 16:39]

LINKS:

Stakt

Yoga on the Vine

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

Learn More About Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Lisa's journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34]

• What the role of certifications will be in terms of legal protection for the studio [8:42]

• The important aspects of disclaimers and waivers that you need to be aware of [10:14]

• Some of the reasons why insurance is so important and how it compliments the waivers that are being used [16:24]

• How being the right business entity will help protect you from potential liability [20:53]

• Lisa's final thoughts on disclaimers, waivers and protecting you and your business [27:27]

Quotes:

"Sometimes it depends on the type of fitness instruction that you're doing, but you want to make sure that your event waiver or your liability waiver is covering multiple approaches." [Lisa, 10:22]

"Legal documents are not meant to be short and sweet, because first of all, they could be lacking key points, and second of all, anything that you saw in law has to be spelled out." [Lisa, 16:23]

"Something could still go wrong. If something goes wrong, then you want to have insurance on the back end, just like you do for your house, your car, your health and other things in your life." [Lisa, 19:23]

LINKS:

Receive 25% off of all Lisa's DIY Legal Templates & Starter Kits using coupon code FITDEGREE

Lisa's Website, Facebook & Instagram

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

Learn More About Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• News with Nick and some somber news about current happiness levels in the United States [0:40]

• The main purpose of sales compared to that of marketing [6:35]

• Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49]

• Which types of activities sales focuses on versus marketing [12:13]

• What can happen when a good salesperson can feels more like an "accountability buddy" for your clients [18:14]

• Quick wins for the link using share links and early access tags [20:51]

• Our weekly challenge and four actions you can take with your sales and marketing [22:23]

Quotes:

"Are you getting more followers? Are you getting more engagement? Are you getting more visits to your website? Are you getting new clientele in the door? Sales can be held very accountable to, based on the people that came in the door, what happened?" [Nick, 7:49]

"[For] everyone that buys an intro offer at your studio, when they come in and you start understanding their needs, [ask] if this is someone your studio was meant to serve. If so, you better get them to convert." [Nick, 10:51]

"In my mind as someone who's been a consumer of boutique fitness for a long time, a good salesperson feels like an accountability buddy. They're not calling you and instantly trying to make the sale or convert you." [Megan, 18:14]

LINKS:

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

US Happiness Levels Hit New Lows (Fitt Insider)

Learn More About Our Partners & Get Exclusive Offers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16]

• How you can enable your automation from Day One with LenzVU [2:48]

• What Afi says is the biggest standout feature for the platform [7:38]

• The ways in which LenzVU's AI-driven marketing tools cater to the specific needs of studio owners [11:44]

• A closer look at how LenzVU works in tandem with fitDEGREE [14:28]

• The important role that personalized communication plays in moving clients from awareness to purchase [16:32]

• How to use the platform to increase conversions through tools that identify all engagement interactions [19:44]

• Some of the common challenges that fitness studios are facing in converting their leads to customers [22:14]

• A final note on personalizing your AI-automated interactions using LenzVU [24:53]

Quotes:

"The benefit of having LenzVu integrated into a great platform like fitDEGREE allows for the studios to have a complete end-to-end understanding of the clients." [Afi, 15:05]

"Having an understanding of what brought them into the studio in the first place and continuing to actually ensure that they are still meeting those objectives is crucial." [23:30]

"There is a lot of capability and flexibility that we provide within our platform to allow for the studios to thrive." [29:09]

LINKS:

Get a Free LenzVU Demo

Learn More About LenzVU & Get Exclusive Offers from our Partners!

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• More expansion news in the industry related to chains delving into the food and beverage game [1:18]

• Who our upcoming in-person summit is targeted to and how it will help them [4:48]

• The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11]

• The way in which it will be more of a cohort and less of a conference [11:30]

• Some of the key topics you'll be hearing about and receiving actionable strategies on [13:56]

• The opportunities you will have to level up your business with your summit non-negotiables [18:06]

• Atlanta, Georgia - here we come! [21:03]

Quotes:

"You can come with a list of questions, because my dream is for you to be able to come prepared, do the homework there, and go home feeling like you are set for success." [Megan, 11:14]

"One thing about it being small, is that it has the opportunity to be interactive. It's not going to be a one-way lecture where I don't care who is in the audience, I prepared something and that is what we are talking about. It has the opportunity to be interactive where we can hear where you're at and solve those problems." [Nick, 18:57]

"One of my big goals is to make sure that we are not like other summits and conferences, when you're walking in and have no idea what you're about to encounter. You should be able to walk in with a list of questions, per presenter, that you're able to get actionable answers to." [Megan, 20:19]

LINKS:

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

Atlanta Evergreen Lakeside Resort

Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)!

ClassPass Enters Food & Beverage (Fitt Insider)

Learn More About Our Partners & Get Exclusive Offers

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• What inspired Afi to into this space building the LenzVU platform [1:18]

• Some of the game changing features it has to boost your sales and retain clients [3:12]

• How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09]

• The most surprising feedback so far that LenzVu has gotten from its clients [7:09]

• A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clients [9:16]

• A look at how LenzVu facilitates their marketing engines [15:05]

• What to understand about data and success rates [22:04]

Quotes:

"LenzVU helps the studios understand what brought them to the studio and also engages them through targeted marketing, which would be more appealing than just [saying], 'Here are 5 ways to take classes at the studio." [Afi, 4:05]

"It's crucial for a studio to grasp specific needs and the decision-making factors of their clients." [Afi, 10:15]

"That's what target marketing is about, engaging clients with information that is aligned with their needs, rather than sending all the information and expecting them to be enticed by a piece of information that satisfies their needs." [Afi, 12:31]

"The power that LenzVu brings to the table is that it natively allows for the studios to engage the clients to find out their needs or interests." [15:15]

LINKS:

Get a Free LenzVU Demo

Afi's Blog Post, Elevate Your Studio's Revenue By Leveraging The Proven Effectiveness Of Targeted Marketing

Learn More About LenzVU & Get Exclusive Offers from our Partners!

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38]

• What the inspiration was to create this event coming in October 2024 [4:40]

• How this event will be an immersive experience for all who attend [7:49]

• Why we're so excited about the retreat-vibe location where it's happening at [9:00]

• Steps you can take in preparing to make the most of this experience [11:08]

• Some of the long-term benefits studio owners attending will realize [14:08]

• Deadlines, prices and details to be aware of [16:41]

• The way that getting to know our presenters will help you get the most out of your experience [21:36]

Quotes:

"They just have so much all around. There's the lake, there's things to do all across the resort itself, there's things all around the resort, [such as] walking paths. You're going to have ample opportunity to learn and implement things with fitDEGREE and our partners, but also to just go off and have that time to yourself to reflect." [10:27]

"You are going to have an offsite retreat with like-minded individuals that are professionals in your industry, that either you have met or haven't met yet, and create that tight, close-knit group of thirty people." [13:44]

"One thing that I have noticed working in this industry for the past five or six years now is that the modalities, the offerings, and the delivery of fitness and wellness is the unique part, but outside of that it is a very standard business model that should be followed." [14:20]

"You should always be working in a way to develop the best business practices and create that playbook of, if I were to sell it or if I were to go away for a month, I can give someone the playbook and they can run my business." [15:17]

LINKS:

Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!

Glamping, Burnout Fuel Camping Boom (Fitt Insider)

Learn More About Our Partners & Get Exclusive Offers

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• Nicole's thoughts on why maintaining a focus on the client experience at all times is key [1:20]

• How finding the right mentors can be invaluable to your business [3:41]

• The way in which Nicole finds what works for her when it comes to a work/life balance [8:12]

• What the concept of grassroots marketing is all about [14:44]

• The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49]

• More partnership building strategies you can use with your fitness studio [18:52]

• How to track the effectiveness of your partnerships in terms of ROI [22:53]

Quotes:

"The best grassroots marketing technique gets people achieving results and talking about the experience." [Nicole, 3:27]

"Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out." [Nicole, 16:30]

"I think it's really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward." [27:32]

LINKS:

Learn More About Spark Strategies & Get Exclusive Offers from our Partners!

Their Website, Instagram & Facebook

Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• What Lumin Fitness's new smart studio concept is all about [1:43]

• How to approach implementing leaderboards in your studio [6:33]

• Some of the ways that leaderboards can build community and new connections between members [9:04]

• Tips for developing a customized rewards system [10:31]

• How you can begin to use organized interactive challenges [13:21]

• Why listening, learning and adapting from feedback is essential when using social gamification in your studio [15:31]

• What we want to hear about in regards to your software with gamification [17:57]

• Megan's advice if you're doing a manual competitions and tracking time [18:57]

• How to implement a "mini-gamification" element into your studio [20:03]

Quotes:

"By showcasing client achievements and progress, you are encouraging a healthy competitive spirit and also fostering connections amongst members. This social aspect of gamification not only motivates clients to push themselves, but creates a supportive environment that celebrates everyone's victories." [Megan, 6:41]

"It's really just what you put into it and how you instill it into your community, because you are in control of how the leaderboard gamifies and comes into that community. So you can make it toxic, or you can make it a fruitful endeavor." [Megan, 7:24]

"Throw a wrench in your plans or introduce something that you didn't think you had to introduce I think is just a way to liven up your studio, increase your retention rates, and then improve your new client intro offer." [Nick, 16:58]

LINKS:

Lumin Fitness

Learn More About Our Partners & Get Exclusive Offers

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• What 'sparked' the creation of Spark Strategies [1:20]

• Some of the challenges Nicole encountered growing her own yoga studio [5:07]

• A common misconception studio owners often have about growing their businesses [8:30]

• Nicole's tips for tailoring your approach to marketing on the different social media platforms [12:05]

• Where she is seeing better ROI and cost per leads coming from right now [23:36]

• Nicole's follow-up process for new leads and the way that she personalizes the process [25:22]

• The benefits you can get by being consistent with your email strategy [30:50]

Quotes:

"There's a thing with us heart-led entrepreneurs, where we feel really uncomfortable talking about money, asking for money, raising prices, often to our detriment." [Nicole, 8:47]

"Only 15 percent of the population has ever even set foot inside of a boutique fitness studio, which means 85 percent of the general public out there has no idea what we do or how we do it." [Nicole, 16:59]

"You never know, at some point in the next three months their pain might get so profound that they feel the need to take action with us, and we're right at top of their mind because we've been staying steady in their inbox for three straight months; so it's also a long game." [Nicole, 31:00]

LINKS:

Learn More About Spark Strategies & Get Exclusive Offers from our Partners!

Their Website, Instagram & Facebook

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog