fitSpot Guru

What We Cover In This Episode:

• News with Nick and a look at Pilates style concepts at F45 [0:38]

• Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46]

• Our thoughts on hiring for cultural fit and diversity [8:23]

• How to approach community building with a focus on training and development [10:48]

• The impact that encouraging team collaboration and ownership will have on your studio as a whole [14:06]

• Tips for measuring success and gathering feedback [15:39]

• Why we recommend scheduling quarterly pulse checks with your team members [17:10]

• Quick wins and leveraging your fitDEGREE admin and On the Go app for internal team chats [17:44]

• Your weekly challenge focusing on strengthening the heart of your boutique fitness studio, your team [18:18]

Quotes:

"You should hire people that do align with you, but it is always good to hire people that challenge you as well. They might share those same core values, but they might bring a new element to the table that you can't or that your other staff members don't." [Megan, 6:54]

"When I think of our leadership team, we all bring a different set of skills and perspectives to the team." [10:26]

"There are so many hard skills that computers and AI and automations are taking away, and in a good way, that we all have to really focus on the soft skills of life which are communication and conflict resolution." [12:14]

"You cannot assess what you don't measure so feedback is super important." [16:37]

LINKS: How to Win Friends & Influence People by Dale Carnegie

Learn More About Our Partners!

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today's episode, it's not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February.

In an effort to keep our content fresh, fun, and educational, we are reducing the number of episodes we release per week. Moving forward, the format of the podcast will still bounce between fitDEGREE partner powered podcasts and fitDEGREE team episodes. We will just do so on a weekly rotating basis!

So to conclude, you can expect new fitSpot Guru episodes to drop every Thursday rotating between riffs with my co-host Nick and I along with the partner powered podcasts you've all come to enjoy.

Talk to you next week!

What We Cover In This Episode:

• News with Nick and a few gamification strategies to be aware of [0:52]

• Some of the different ways that you can diversity by selling retail products in your studio [4:07]

• Our thoughts on online classes and subscriptions as diversification strategies [9:11]

• How to introduce workshops, specials events, seminars and guest experts to your members [11:43]

• Diversification using private training and small group sessions tailored to individual goals [14:39]

• What to be aware of when it comes to community partnerships and sponsorships [18:49]

• Quick wins of the week and a look at the revenue by items report in fitDEGREE [20:31]

• Our weekly challenge for you to explore new revenue opportunities [22:18]

Quotes:

"The more niche you get, [with] essential oils, CBD [and] things like that, it's almost like you also need to have a workshop attached to it. You need to make a full effort with it, where if you just have a Stanley water bottle, that thing is going to fly off the shelf." [Nick, 7:56]

"In my opinion these days, if you're online, you should be online. If you're in-person, you should be in-person. I understand [that] during the pandemic we had to diversity in that way, but now you're creating so much to manage that if you don't have separate teams for those, one is going to fall off the wayside." [Megan, 9:45]

"I just think of creative ways to get people in during those downtimes, versus hoping to get four rental spaces this month, because that will really pay the bills." [Nick, 16:27]

LINKS:

Episodes 223, 225, 227 & 229 with Perkville

Learn More About Our Partners!

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• How Terri changed course from teaching yoga to becoming a studio owner [1:50]

• The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25]

• An interesting dynamic Terri sees in the yoga world where people think you shouldn't be making money [7:34]

• A major transformation that happened in her business after she implemented Perkville [10:01]

• How Terri recommends integrating Perkville into your overall business strategy [15:46]

• The big mistake that many studios make when it comes to their follow-up processes [21:57]

• What KPI's studio owners should be focusing on when using Perkville [24:46]

• A look at "The Pay It Forward" fund and what it's all about [30:49]

Quotes:

"The thing about coaching is that the single biggest obstacle in your way as an entrepreneur, is guess what? Yourself, [because] there is nobody to report to, there is no ultimate accountability." [Terri, 4:13]

"You have to be able to pay your teachers, keep your doors open and do all those things, so money is not evil. What's evil is what people choose to do with the money. [Terri, 9:32]

"The implementation process was really smooth. One of the things I love about Perkville is that they have all kinds of resources to help you launch your Perkville program." [Terri, 10:31]

"Your KPI's tell your story. They tell the story of what's happening in your business,and they also tell you where your opportunities lay." [Terri, 25:20]

LINKS:

Five tips that helped Terri Fry grow and sell her yoga studio (Perkville Blog)

Learn More About Perkville & Get Exclusive Offers from our Partners!

Perkville's Website

Episodes 223, 225 and 227 with Perkville

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11]

• How a business coach can offer personalized business strategies to studio owners [3:29]

• The impact that increased accountability from a coach can play in the growth of a business [5:36]

• Ways that a coach can provide specialized knowledge and expertise for business growth [7:44]

• How working with a coach can enhance the leadership skills and management skills of the owner [11:51]

• Tips for utilizing the extensive networking of a coach [13:40]

• The role a good coaches can play in helping to set realistic and achievable goals [15:57]

• Our thoughts on the way working with a coach can improve work/life balance for studio owners [17:42]

• What to consider about business plateaus and stagnation and where a coach comes in [20:41]

• How a coach can assist in handling stress and managing mental wellness [22:34]

• fitDEGREE partnerships that you may resonate with [23:27]

• Why using ChatGPT strategically can be an viable option if you can't yet justify hiring a coach [24:32]

• How to go about starting a search for the perfect coach to work with [25:13]

Quotes:

"I will take experience over education any day, and I always find that working with [a coach] who is 3 to 5 years ahead of you is so interesting." [7:58]

"I think the coach is also going to help you learn the difference between leadership and management, because there is a distinct difference between the use cases for both. I think they're going to encourage you when to lean into each side that you need to as a business owner. " [Megan, 12:27]

"Remember the right coach can be a game changer for you and your business, so take this week and start your journey to finding a perfect coaching partnership, and good luck. Let's hope to see everyone grow in the near future." [Megan, 27:14]

LINKS:

Gitnux

Rocket Fuel Podcast

Learn More About Our Partners!

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• Introducing Sunil and how his past experiences lead him to Perkville [1:15]

• His "a ha" moment to jump into Perkville [4:26]

• Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46]

• What truly sets Perkville apart from other rewards platforms that exist [9:30]

• How Perkville works for businesses and their consumers [12:36]

• The approach to customer retention and increased spend, and the way that Perkville does it differently [16:53]

• A look at Perkville's product development and market expansion plans [23:15]

Quotes:

"We want to enable small businesses to have an outstanding loyalty and referral experience and to do that you can't just give them the software; you have to come with more." [Sunil, 10:21]

"We have seen in past studies a 70 percent increase in survey completions based on rewarding [them] for that activity, so you just get more data from your clients." [Sunil, 18:08]

"We are more than just a virtual punch card. We are an opportunity for you to really enhance your customers' experience to help you drive revenue." [Sunil 27:37]

LINKS:

Learn More About Perkville & Get Exclusive Offers from our Partners!

Perkville's Website

Fast-Growing Gym Chain, O2 Fitness, Realizes 2054% ROI with Perkville Platform

Middle App

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a quality over quantity shift in lead generation [0:54]

• Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29]

• High intensity versus low intensity workouts plus how it relates to longevity and overall health [9:01]

• Our thoughts on whether strength training will slow the aging process [11:28]

• The mental health benefits of yoga and Pilates and the evolution of Nick's own training regime to focus more on these modalities [16:09]

• What FitDEGREE's January internal team challenge is all about [19:59]

• Quick wins and open opportunities for a 5-minute focus session [21:07]

• Our mindful movement studio challenge of the week and how you can participate [21:54]

Quotes:

"Strength over everything cures a lot of these issues of joint pain. You could work on getting your joint health better, but if your joints are just straight up strong, that's amazing." [Nick, 12:21]

"There are the benefits of yoga and Pilates of mobility, flexibility, joint health and all that stuff, but the mindfulness you get [with those modalities], you don't really get that with strength training." [Nick, 16:32]

"If you have one thing that is the most important to accomplish for the day, you set your intention, and accomplish it, whether or not you do the 16 other things on your checklist, it doesn't really matter because you know this was the one thing that you needed to do today, and it really does kind of reframe that moment of success for you." [Megan, 21:35]

LINKS:

Xplor's 2023 Guide to Wellness Trends for Fitness Boutique Owners

Episodes 223 & 225 with Perkville

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• How the point system is a tried-and-true method to use for a rewards program [5:29]

• Some examples of how businesses currently run their referral programs [6:44]

• What the concept of "earning velocity" is all about [8:07]

• The best reward or the top tickets that studios offer [11:01]

• How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08]

• A look at referral offers features [14:19]

• Strategies for effectively marketing to the customers of a studio [16:22]

Quotes:

"With a point system, activities like spending money or attending classes earns points and then those points are redeemed for prizes. It is effective because it is easy for customers to understand." [Ria, 5:50]

"Calculating earning velocity involves analyzing how quickly customers accumulate points. It's helpful for balancing the rewards to ensure they are attainable yet reasonable." [Ria, 8:22]

"A successful referral is often worth hundreds of dollars to wellness businesses, so ensuring that the points given for a referral are not too low it's important to keep customers interested in referring friends." [Ria, 13:50]

LINKS:

Learn More About Perkville & Get Exclusive Offers from our Partners!

Perkville's Website

Harbour Dance Centre: A Legacy of Dance and Passion (Perkville Blog)

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19]

• Various ways that spot booking can be utilized and implemented in different modalities [4:22]

• The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41]

• Diving deeper into spot booking accessibility with fitDEGREE [21:19]

• Ways to begin educating your clients on spot booking and leveraging how it leans into the social aspect [24:23]

• Megan's weekly monologue and a challenge around using mindful goal setting for 2024 [25:05]

Quotes:

"If I could, I would choose [the spot] every time, so having the ability to spot book would give me comfort. I feel like I enjoy class less when I can't get a good spot in class." [Megan, 7:41]

"I like to know everything when I walk in a room, and I think that is pretty standard. People want to know where the exits are, where the bathrooms are, they want to know where the instructor is going to be, and they want to make an informed decision. Our spot booking is going to make more informed registration decisions for your clients." [Megan, 19:38]

"I think we are all creatures of habit. A lot of us like the predictability, [and] we want to go to the same spot, [on] the same days, [at] the same times, and maybe the classes are one variable factor because we can't control it, but that's we like; the class is our fun space." [20:32]

LINKS:

Xplor's 2023 Guide to Wellness Trends for Fitness Boutique Owners

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51]

• A success story of loyalty and community [4:41]

• An inside look at some of the innovative features Perkville offers [7:30]

• What makes Perkville's approach to sales and solutions so effective [9:53]

• Why Devin says that loyalty software is absolutely essential for modern fitness studios to have in place [13:14]

• Some of the top features that fitness studios should be looking for in loyalty and referral programs [14:52]

• How a well-structured loyalty program can impact client retention and acquisition [19:10]

• Devin takes us through what the implementation process looks like when a studio begins working with Perkville [21:58]

Quotes:

"For me, I think that relationship building is equally important as the product itself. So if somebody doesn't like you, they won't want to work with you, so that doesn't translate into a sale." [Devin, 10:48]

"Recognizing your customers is a key component of studios business model and referrals are truly the lifeblood of fitness studios business.So Implementing a program really can make a big difference in helping the growth of a business, in a very cost-effective way." [Devin, 14:06]

"Perkville as a company has an integration and partner-forward business model, so it makes sense that internally we embody the same collaborative principles when it comes to teamwork." [23:11]

LINKS:

Learn More About Perkville & Get Exclusive Offers from our Partners!

Perkville's Website

Devin's Email

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog