fitSpot Guru

What We Cover In This Episode:

• News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54]

• How Nick defines "specialization" as it pertains to the boutique fitness industry [3:18]

• What Megan sees trending in the industry as far as specialization goes [4:34]

• A look at how clients have opened themselves up to multiple studio memberships to satisfy their needs, and what this means for the boutique fitness studio [11:37]

• The main reason why you don't necessarily need to identify your ideal client profile [13:13]

• What benefits you can realize by using your popularity report [18:24]

• The importance of trying new things, but only if you can do this at the same time [19:12]

• Our best advice for crafting your "wow factor" as you decide on what you will be known for [19:57]

LINKS:

Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• Epifany's integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55]

• The way it works with clients who understand the importance of opening lines of communication with their customers [6:25]

• What types of questions and information can be leveraged by using Epifany [8:54]

• A look at the process of building out the surveys from a client perspective [14:02]

• Steve's advice on making immediate data-driven decisions and responding to feedback [16:49]

• How to use Epifany to drive client feedback in different directions depending on their answers [20:43]

• A few favorite features of Epifany [23:24]

Quotes:

"It's kind of become part of our routine as customers to get feedback, but what we really like to do is to work with our partners to identify where users are in their customer journey and make sure we are asking appropriate questions." [Steve, 3:47]

"We really want these surveys to be kind of surgical opportunities to learn from specific member types, sell to the specific member types, and learn and improve quality control from an instructor perspective." [Steve, 19:46]

"Really make sure that there is an avenue for partners to provide feedback, it really is a critical first step to kind of help better understand your user experience, better understand your quality control and really make sure that you're listening to your customers and letting them know that you value the input that they give you." [Steve, 26:10]

LINKS:

Learn More About Epifany & Get An Exclusive Offer!

Epifany's Website & Contact Email

Stephen's LinkedIn & Email

Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a look at Amazon's healthcare journey [0:47]

• Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07]

• Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37]

• What specific technologies outside of the class should be implemented and streamlined [14:23]

• How you can begin leveraging the technology that is available to you inside of fitDEGREE [19:00]

• A "tech tuneup" challenge we have for you to take on this week [20:20]

Quotes:

"I understand this concept of gamification but when everyone's scores are up on the leaderboard or everyone's heart rate is displayed, or you are pushing yourself to get to a certain heart rate, I just think that's a little too advanced for people who are trying to work out twice a week." [Nick, 5:08]

"I think something that is largely impeding on the class experience in the group experiences, cameras, phones, and the focus on social media inside of the workout room." [Megan, 8:54]

"I am really pro technology, but the point of technology is to get them in front of you again, it's not to think it's going to do your job, it is just to keep feeding those moments that make them want to say, 'I should go back to that.'" [Nick,15:42]

LINKS:

Amazon's One Medical

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• A look at Danny's personal journey and what's led him to where he is today [1:36]

• What sets NetGym apart from other fitness platforms and the benefits you'll see by using it alongside fitDEGREE [17:38]

• The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01]

• How it allows studios or owners and managers the ability to manage subbing capabilities for their instructors [26:15]

• The specific data that the owners and managers have access to when using NetGym [29:28]

• Danny's exciting vision and mission for NetGym going forward [35:18]

LINKS:

Learn More About NetGym & Get An Exclusive Offer!

NetGym's Website & Instagram

Danny's Email

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a snack movement that is on the rise [0:57]

• Whether your price point should be earned or be determined by other factors [4:02]

• If the cost of instructor education will impact the cost per class [5:44]

• Why you need to consider your competition when crafting your pricing models [13:03]

• The reasons that premium pricing is very specific to who you are and what you do [15:53]

• What to always do when implementing price increases [16:46]

• A quick win strategy you can use to see how you stack up to other studios while gathering valuable intel [19:32]

• Our weekly challenge to help you determine the perfect price for your studio to offer [21:27]

Quotes:

"The intimate setting, small group instruction and the real connection between that highly-specialized instructor and their students, that justifies the pricing." [Megan, 5:30]

"Premium pricing is really just a top tier of what you're worth. It's not exceeding what you are worth." [Megan, 14:00]

"You are first and foremost a business. You might build a community, you might be a safe haven, you might be a great place for many of your members, but first and foremost you have bills and people to pay." [Megan, 18:34]

LINKS:

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• How online reviews really impact the digital presence and credibility of fitness studios [2:53]

• A better way for studios to get reviews organically [4:52]=

• Effective strategies studio owners can be using right now to bump up their Google reviews [5:49]

• What to do, and not do, if you get a low star rating and review on Google [8:00]

• Tips for using reviews to update services or marketing strategies [12:30]

Quotes:

"It is most effective to get reviews when you find a way to automate it in your operations. We offer a bunch of tools and there are a lot of other ones out there that you can integrate with things like fitDEGREE, so that when different actions happen in your studio it automatically asks for the review." [Justin, 6:52]

"The most important thing when you do get a three, two or one star review is to just address it nicely, because consumers are going to be more likely to look past it if you respond in a nice and understanding way, and also add a call to action at the end." [Justin, 8:27]

"For the vast majority of businesses, especially fitness studios, Google business profiles is the place to focus, and that's because that is where the overwhelming majority of people are searching for fitness studios." [Justin, 13:23]

LINKS:

Learn More About Merchynt & Get An Exclusive Offer!

Merchynt's Website & LinkedIn

Merchynt's Free Weekly Newsletter for Marketers

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• News with Nick and a look at "rucking" [0:43]

• Why front desk staff is such a vital piece for your business to thrive [5:09]

• What type of employee you should be looking for when hiring front desk staff [6:13]

• The gamble you're taking by not having a front desk staff member [10:5]

• Tips on how to deal with the issue of not having space for a front desk system [11:18]

• Quick wins and how being a secret shopper can give you a fresh perspective on today's topic [17:37]

• Our weekly challenge, a "Business Boost Blitz" and what this is all about [19:31]

Quotes:

"I think when we think front desk we just think [they] check people in, which is very important to a boutique experience, but I think that front desk person should be looked at as a core employee to get you to the next level." [Nick, 6:07]

"You're not going to fail if you don't have a front desk person, [but] this is how you thrive. This is how you get to the pinnacle of studio ownership, when you get to the point where you are a well-oiled machine and you honestly could probably walk away for a few weeks and your business won't implode." [Megan, 8:34]

"The person that is thriving has that perfect set-up. They have a secondary room, they have a front desk, they have a person manning that front desk, and they have their classes going on at the same time." [Megan, 16:12]

LINKS:

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• A look at what Merchynt does and the services that the platform offers [1:19]

• Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11]

• Strategies that local studios can use for keyword research [6:16]

• What types of content you should focus on to improve your SEO ranking [15:34]

• Key metrics to monitor in order to evaluate the effectiveness of your SEO efforts [17:42]

• Hot tips for SEO from Justin and the team at Merchynt [20:11]

Quotes:

"90 percent of people are looking for local fitness studios, or any kind of business really, on Google Search and Google Maps. Small businesses have a unique advantage there, because the larger brands just can't compete on Google Business profiles, so that's why we decided to focus in this area." [Justin, 2:35]

"When you're going down other marketing channels like pay-per-click ads, you're spending per lead. Whereas, if you can just get your SEO down right, you'll get a natural flow of free customers coming in your door every day." [Justin, 4:32]

"Just take the two hours that it takes to freshen up your website with the things that we mentioned and your Google Business profile. Sometimes just a one-time optimization can really make a difference, or give you a quick little bump." [Justin, 20:13]

LINKS:

Learn More About Merchynt & Get An Exclusive Offer!

Merchynt's Website & LinkedIn

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• Some big news regarding F45's financials [1:00]

• The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53]

• How to personalize the frequency and targeting of your announcements [7:53]

• A few ways the friends feature can be leveraged to created engagement in your studio space [12:24]

• What you can do to boost engagement through the chat feature [16:58]

• Why it's so important to have a community inside of your fitness studio [19:55]

• Quick wins of the week using the chat feature to connect 24:33]

• Another challenge we have for you to tackle this week [25:55]

Quotes:

"Because of the option of a push notification with the announcements, you can be doing an announcement every day. There's really no reason not to do some kind of announcement every day, and do a push notification once or twice a week." [Nick, 6:26]

"Be intentional. As a studio owner or head instructor, you should probably be attending class anyway. You should be a part of your own community. Book your own classes via the app, let them see your face as a friend and kind of use that as a training opportunity." [Megan, 14:43]

"That's why people start going to boutique fitness studios, because they have an issue with self-accountability. So now none of their friends are checking in on them, no one else is holding them accountable, and they just start to slowly fall off and move away from your studio. That's what I think of when I think of community; people are going to care when you're not there." [Nick, 20:42]

LINKS:

Episodes 153, 155, 157 & 159 with Niki Riga

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• How feedback ties into the client journey as a support tool [3:23]

• The point in the client journey where you start using client feedback to gauge your client avatar [5:51]

• Why you need to ensure you have a proper tracking system for client outreach [8:18]

• Advice on outreach cadence for members [12:27]

• Why developing a client advisory board is a smart strategy to implement [16:38]

• How to empower clients using a referral kickback [18:47]

• What to do to start building up the loyalty to get people to want to refer your studio [22:39]

• Tips for making milestones and goals in reachable increments [25:46]

Quotes:

"It's just very important that as a team you are organized, and you have processes in place that everybody is going to follow so everything flows smoothly." [Chris, 12:03]

"Spend some time sitting at your front desk when your class ends and listen to where they are going to have coffee, to have lunch, to go boutique shopping or whatever. Listen to where they are going and then you will know what those like-minded businesses look like." [Stephanie, 24:44]

"Regardless of what you put in place, it takes passion and a want to do this job for it to all actually be done correctly." [Chris, 30:38]

LINKS:

Book a Call with The Sales Arms!

Website, Instagram & LinkedIn

Chris' Personal Instagram & LinkedIn

Episode 201: Industry Tea with The Sales Arm - LEAD MANAGEMENT

Episode 199: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 2)

Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog