fitSpot Guru

What We Cover In This Episode:

• A look at big moves Nike is making in the strength training equipment space [0:39]

• What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42]

• The benefits segmentation provides when it comes to member preferences [8:00]

• How to work with tags and segments together [14:26]

• Our "Quick Wins" segment [15:10]

• A challenge we have for you that we're calling the "tagging triumph" [18:41]

Quotes:

"[Client segmentation] is a useful tool, because it creates that individualized messaging and it really speaks to the consumer's journey." [Nick, 3:27]

"If you're not segmenting your members out, your instructors don't know these little things about them, and then they're treating them the same. If you're treating everyone the same, no one feels special, and if people don't feel special, then you don't get the warm and fuzzies and [you have] a retention problem." [Nick, 9:04]

"We want people to be forming connections that are lasting and positive, and I think if you're going to have groups of people supporting each other, that's great." [Megan, 11:59]

LINKS:

Episodes 197, 199 & 201 with The Sales Arm

Episodes 189, 191, 193 & 195 with Pixality

Episodes 153, 155, 157 & 159 with Niki Riga

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• What is a recommended follow-up cadence and the relationship this has to sales data [2:42]

• Tips and tricks to modernize and automate client follow-up [11:18]

• How to approach using tasking automation inside your studio for your instructors and employees [15:28]

• The way to re-engage with cold leads [25:52]

• Why it's important to ensure you utilize all three communication platform systems [31:05]

• A way to reframe the sales process into a marketing and feedback loop that you are constantly using to manage leads [32:07]

Quotes:

"You have to make sure that you have something in place to make sure that you are connecting with these people after they leave your facility, so that starts with having the right technology." [Chris, 3:23]

"The person you are reaching out to has the control to unsubscribe. It's like with sending emails, how many people do you have on your list of emails that have not unsubscribed? That tells you they may not be ready right now, but they are interested in the content that you have to share." [Stephanie, 8:09]

"When you do have that personal relationship, it makes a whole world of a difference. That's why people sign up, because they feel connected to the real people that are on the other side of the screens." [Chris, 20:11]

LINKS:

Book a Call with The Sales Arms!

Website, Instagram & LinkedIn

Chris' Personal Instagram & LinkedIn

Episode 199: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 2)

Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

What We Cover In This Episode:

• A look at what's new in the sports and energy drinks market [1:24]

• Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57]

• What is happening with the exciting new spot booking feature in fitDEGREE [8:04]

• Things you can expect with spot booking and some of the features that will be available with it [10:44]

• What will be so unique about this from the client's standpoint [17:03]

• How you can prepare to start using the spot booking feature [22:43]

• Our weekly challenge for you to use some actionable business boost ideas over the next 7 days [27:34]

Quotes:

"You need a map of how it's laid out, how it looks, where are your spots, where is your instructor within that class. I'm having fun with it, because we're making it a little more detailed than I think the normal software competition out there does it." [Daniel, 7:06]

"When you go to a cycle class, you may want to use the same bike you used last time. That's an important thing for you, to know where that bike is. So, we made it so that in our system you can create different equipment types." [Daniel, 11:29]

"You're buying a seat at the studio like you would at a concert. I think that's something we do pretty well too, is not just looking at the industry, but looking at every case of this area, and that's how we came up with this solution." [Nick, 20:18]

"Why can't a yoga studio use this? Why can't a pilates studio, or why can't a barre studio use this? At the end of the day, people are going to be in a spot when they come to your studio, so why not let them pick their spot before they get there?" [Nick, 22:49]

LINKS:

Fitt Insider Article, Energy, Hydration, Creatine Supplements See Sales Surge

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What the transfer of trust is all about in the sales process [2:46]

• Ways to ensure you are able to relay customer information to the instructor [6:56]

• Thoughts on perfecting "prescriptions" in the studio [10:52]

• Tools to prepare for the three biggest objections most often faced in the sales process [17:33]

• How Chris found his way in the fitness industry and where he says that his passion comes from [27:12]

Quotes:

"In that transfer of trust, it is really important that the person who initially gathers the information is reiterating what the prospective client said." [Chris, 6:42]

"Nobody likes the word 'sales.' Nobody wants to do sales, but if you're just having a conversation, I think it takes the element of pressure off of it and you're really just learning about someone else." [10:37]

"Identify what is the specific thing that is holding them back, so that while you may let them go to think about it, you know what you have to do to overcome that in your next conversation." [Chris, 20:39]

LINKS:

Book a Call with The Sales Arms!

Website, Instagram & LinkedIn

Chris' Personal Instagram

Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Introducing Lenzvu and our exciting partnership with them [0:50]

• Megan busts a common myth around today's topic [3:10]

• Defining customer lifetime value, or "CLV" [4:53]

• The big reasons why calculating the lifetime value of a customer is critical in your business [6:19]

• The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:35]

• Our quick wins of the week and a look at working with this concept of CLV inside of fitDEGREE [16:27]

• What to know about the personalized member check-in system [17:53]

• Our weekly challenge for you to set up your admin account for success [18:19]

Quotes:

"We always want to be continuously evolving and understanding the lifetime value and coming back to that as a touch point, and not just assuming that since that bought in at a price that's where they live." [Megan, 4:14]

"Every time you expand these people for more months, you don't have to work as hard to make as much money because you are retaining people. You're not working your ass off to get new people into the studio" [Nick, 8:04]

"I think one of the most valuable things that I could be doing as a business owner, you could be doing as a business owner, is talking to your clients. It is never a waste of time talking to your clients." [Nick, 15:57]

"In order to have an accurate lifetime value per client report, you need to have these numbers filled in. So go back, review your memberships, review your intro offers and ensure that you have the value per use filled out." [19:09]

LINKS:

Learn About LenzVU's fitDEGREE Integration Plan

Episode 197: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 1)

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Strategies for making initial connections with a prospect as the leads start coming in [3:55]

• Why asking question that help you understand the prospects "Why" is key [6:42]

• How to set clients up for success once they step through your doors by offering the right information [11:29]

• Ways to implement an impactful sales process, from the initial phone call to the studio visit [15:50]

• Whether having front desk staff at your studio critical [25:55]

• What The Sales Arm is all about and what does they offer to studios [31:39]

Quotes:

"Nothing can replace the human connection, especially in an industry where everything is so emotional." [Stephanie, 3:05]

"A lot of the questions that do get asked in the initial process of getting to know the lead needs to be followed up with 'Why', so you can truly understand the reason behind the person making that decision, not just from a surface level, but from that emotional level that we continue to speak about ." [Chris, 7:10]

"At the end of the day our goal is to be the consistency and stability in your business, regardless of what is going on on the ground." [Chris, 32:49]

LINKS:

Book a Call with The Sales Arms!

Website, Instagram & LinkedIn

The 360 Degree Leader by John Maxwell

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Nick shares some exciting news on upcoming integrations we will have available soon [0:45]

• What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22]

• A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44]

• Tips for using class data to start achieving better results [9:43]

• What you can do to increase your class utilization before cutting or changing things [16:42]

• How to get a quick win that will move you in the right direction in getting people into your classes with low utilization numbers [19:23]

• Specific actions steps to follow as the "Challenge of the Week" we have for you [21:07]

Quotes:

"Total registrations is one thing to look at, but utilization is actually how many people are coming to the class that you allow in. So, if you said that 10 people can come to class, how often are you hitting that 8, 9 or 10 number?" [Nick, 3:21]

"I want to say the number you're looking to hit is around 80 percent [for class utilization]. If you're constantly hitting 100 percent and have a waitlist, it's time for some sort of expansion, but if you're not hitting 70 or 80 percent overall, it's time to really dig into those individual class slots and figure out which classes are bringing you down." [Nick, 4:45]

"Your class schedule is just a science experiment, and you can only test one thing at a time. So if you see that a session time is doing poorly, the variables are the time, the class, and the instructor." [Nick, 9:45]

LINKS:

Gympass & ClassPass

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why it shouldn't be all about the aesthetics when it comes to website design [2:17]

• The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09]

• Connie's thoughts on using "Coming Soon" signage and a landing page to create buzz before opening [5:17]

• Her tips for having a pre-sale microsite and beginning to integrate fitDEGREE [6:11]

• How to approach building the full website you'll be using [6:45]

• Why you'll want to start with the essentials and then focus on growth [7:13]

• The advantage of working with a fitness website designer to optimize your online presence [9:56]

• The ways in which Connie's hybrid services can benefit the boutique fitness studio owner [12:37]

Quotes: "One of the big reasons you should be thinking about having that website up as early as you possibly can, [is because] as soon as you take over the space and you have some signage up, people are going to see those signs and they're going to be curious. So you want to jump in on that and maximize that curiosity, and you want to be able to capture that interest for your business." [Connie, 4:27]

"As new business owners, you have a lot on your plate. You are time crunched, and you've got a lot of new skills that you're learning already. Web design doesn't need to be one of them." [10:05]

"If you are planning on opening a new studio or location, plan ahead because you are going to want to capture that excitement and interest. Don't waste that buzz without having a way to capture it." [14:58]

LINKS:

Learn More About Pixality's fitDEGREE-Integrated Web Design Services!

Get Connie's Free Fitness Studio Website Content Workbook

Pixality's Website & Free Resources

Connect with Connie & Pixality on Instagram

Tune Into Connie's Podcast, Boutique Fitness Marketing Redefined

Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners

Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works

Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)

Episodes 143 & 94 with Connie

Google Business Profile

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14]

• Megan debunks a common myth around how to organize your tags [6:00]

• The filtering capabilities that come with tags now that the new suite is live [7:05]

• Where you can leverage the new tagging feature in fitDEGREE [9:02]

• A real life example that demonstrates how tags can save you hours of time on data analysis [12:46]

• The "quick wins" we see around addressing redundant tags now [16:10]

• Our challenge of the week that will help get you into action on using tags [19:02]

Quotes:

"While it is important to not overuse tags, it's also important to be very specific in creating your tagging system." [Megan, 6:17]

"Anywhere you're used to seeing a list that can be exported, you're now going to be able to use this advanced tag filter component that we created." [Nick, 9:16]

"You can get scrappy here and you can get creative. Don't think inside of the box now that you have all these cool things, with a color option and with all these new capabilities. Really start thinking about what some pain points are in your business that you're doing manually that can now be touched by tags." [Megan, 15:18]

LINKS:

Episode 192: Mass Tagging in fitDEGREE

Episode 190: How to Prepare for Tag Management - Part 2

Episode 188: How to Prepare for Tag Management - Part 1

Episode 187: Inner Circle: Tag Management Coming Soon

Visit the fitDEGREE Knowledge Base

Send Megan Your Playlist or Discuss the Podcast Here!

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What true SEO is really about and some frequent misconceptions about SEO that exists [2:14]

• Key things to be aware of with your Google Business Profile [5:29]

• Why it's important to get clear about your services, location and the keywords you use on your website [12:01]

• Tips for interweaving the keywords you want to use into your Google Business Profile [13:01]

• Connie's advice for gathering reviews and the ways doing this will impact your SEO [13:50]

• Hacks for discovering the best keywords to use [14:33]

• Final thoughts on integrating your brand messaging with SEO [15:48]

Quotes:

"Get clear about your service and your location keywords. Put yourself in the shoes of somebody in your area who's searching for the things that you offer. What are they typing into Google? It may not be the same way that you describe your services." [Connie, 12:13]

"You don't need to go get a fancy tool, you don't need to do keyword research and you don't need to figure out how many average searches there are a month. You just need the obvious ones, and if you do that, you are ahead of most local businesses." [Connie, 15:23]

"I want you to feel confident that local SEO is not as technically hard as you think it may be, but it can't be ignored and it's not just going to happen." [Connie, 18:05]

LINKS:

Learn More About Pixality's fitDEGREE-Integrated Web Design Services!

Get Connie's Free Fitness Studio Website Content Workbook

Pixality's Website & Free Resources

Connect with Connie & Pixality on Instagram

Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works

Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)

Episodes 143 & 94 with Connie

Google Business Profile

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q