fitSpot Guru

What We Cover In This Episode:

• Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31]

• How to now add home buttons to your fitSpot [7:25]

• What to know about fitDEGREE's chat feature settings [9:47]

• Ways to be using the communication tools to establish regular contact with your members [11:59]

• How announcements inside fitDEGREE can become your own internal social media feed [12:53]

• A look at fitDEGREE's integrations and the impact they can have on your communication with clients [16:08]

• The success story spotlight: Focus on the power of inspiration through communication [19:53]

Quotes:

"How often do you post to your social media? Why do you want your clients to see more on their social media feed than on the app where they go to make registrations and purchases?." [Nick, 12:51]

"I've watched us here at fitDEGREE sit down, divide our client base and slowly try to contact different people for different reasons. There's nothing to say, as a fitness studio, you can't sit down and know your clients, their goals, and what you need to know about each person, to have one touch point with each client per year. Is it so hard to make sure you send one chat per year to each client? I don't think it is." [Megan, 14:03]

"I think it is really important for you all to be making contact, whether it be an announcement or a chat, just any form of getting your idea, your name, your brand across your client's mind and across their phone notifications." [Megan, 17:25]

LINKS:

Y7 Studio Adds Funding for Brick-and-Mortar Expansion

Wildlight Wellness fitSpot

[solidcore]

Pvolve

LoopSpark

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What to consider when deciding on the type of email content you'll be creating to promote your business [3:32]

• Why it's so important to open up and sharing you, your studio and your values [5:21]

• Different ways that you can offer validity and social proof to your audience through your email content [10:09]

• A look at the content in automated emails versus scheduled ones [12:51]

• Catalina's tips for measuring your email's success [16:17]

Quotes:

"When you are about to make a decision based on what business to do business with, it may very well come down to a certain value or a certain element of their culture that speaks more to you than someone else."[Catalina, 6:00]

"We talk about ourselves, which is great, that's the first step of being vulnerable. You're opening up, but then the next step is to follow it up with some validity, and bring in social proof, testimonials, reviews, and showcase your students and spotlight your teachers. That's all to do with the community side of things." [Catalina, 10:08]

"You don't need to have new news to share something, it can be from the vault." [Catalina, 11:12]

"When you're looking through your numbers and you're testing, be sure to be open to experiment, because as soon as they improve or suffer, that will be your immediate call to action as to what to do next." [Catalina, 19:21]

LINKS:

Telomere's Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The key role that creating a sense of community plays in member retention for your business [4:04]

• A look at the "buddy system program" and how it can help build community in your studio [7:14]

• The importance of having an actual space dedicated to the building of community at your physical location [10:39]

• The real magic that happens when members, and studio staff, root for each other [17:13]

Quotes:

"It's just so important to make things personalized and to make sure people have friends. Cliques will naturally form, [but] make sure they're not exclusive cliques, because at the end of the day, we only remember how we feel about things." [Nick, 5:22]

"You really need to know your audience individually in order to foster connections with your studio, and make reasons for people to come back." [Megan, 9:28]

"That is a huge sense of community, when you have no horse in the running, no skin in the game, and you are just rooting for someone else to achieve something. I mean, what better feeling is there than that, when people are genuinely happy for others to do something?" [Nick, 17:13]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• What is the ideal email frequency to be using as a fitness studio owner [4:18]

• Catalina's thoughts on whether all types of emails are created equal [7:46]

• How to approach segmenting audiences using scheduled emails [11:24]

• When you should automate your email campaign transition to a scheduled email sequence [13:09]

• A quick rundown of best practices when setting up your emails [14:33]

• Why you need to ensure your email marketing software integrates with your booking platform [20:05]

Quotes:

"One thing that has remained consistent throughout is how important communicating is. It's been a really natural and organic progression to find ourselves, and the team at Telomere is happy to kind of be positioned in the communication strategy, and specifically, in the email space." [Catalina, 3:56]

"The open rates and the clickthrough rates will literally be telling you to communicate more, to up the frequency and to come up with more emails." [Catalina, 6:33]

"What is really key about crafting an email marketing strategy that's going to convert, that's going to build community, that is going to drive sales, is to really make sure that the automated emails are strategically transactional." [Catalina, 13:27]

"Don't try and overthink it, because more often than not, it is being vulnerable and authentic and raw that is going to create a connection with a like-minded individual that is going to want to be a part of your community." [Catalina, 15:23]

LINKS:

Telomere's Website & Free Resource, Must-Have Email Automations for Studio Growth

Connect with Telomere on Instagram, Facebook & LinkedIn

Convertkit

Brandbot

LoopSpark

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46]

• Some ways that you can create a more personalized member experience by leverage the membership list report [3:46]

• The various fitDEGREE reports that will give you insights on past trends and future projections [5:24]

• How to get the most from the revenue report and ideas on using it to maximize your planning process [7:37]

• The magic that happens when you harness the power of these reports in your studio fitness business [9:35]

Quotes:

"There is a difference between intro offers sold and intro offers being converted. Just because my free 7-day offer gets the most purchases, of course it's free and it's a very low barrier to entry, that doesn't mean it's going to have the best conversion rate." [2:20]

"Whether you have a marketing campaign coming, a loyalty reward, an incentive [or] something where you want to put money out, you can actually go to the projected member income report and check out when you'll take money in." [6:24]

"I really like the idea of going to your revenue by items table and looking back at your year, looking back at a quarter, and just seeing what it is bringing [in] the most for your studio." [8:03]

"By harnessing the power of fitDEGREE's data-rich reports available, you're going to make more informed decisions, you're going to be able to create personalized experiences, you're going to be able to implement targeted strategies to drive member retention, and ultimately, ensure long-term success for your business." [9:35]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Stephen's pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54]

• How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30]

• Why surveys aren't just nice to have, they are needed, especially in the boutique fitness industry [7:40]

• The way you can generating revenue by asking the right questions at the right time to get engagement with intended audience [9:53]

• A look at the new lead generation tool developed by Epifany [11:18]

• Pricing and the next steps you can take now to start using Epifany, all while only paying for what you want [14:00]

• The amazing FitFam special partner discount being offered by Epifany [15:01]

Quotes:

"We believe you are actually leaving a lot of data on the table by asking the same question to everyone. Businesses are made up of very different customer bases with very different segments." [Stephen, 4:40]

"If you are really not taking advantage of the information that comes back and the opportunity to really connect with your customer base, we think you are just missing out. So for Epifany, we do a lot of surveys in the health and fitness space based off core customer segments." [Stephen, 8:17]

"We want to provide a really great product for a price that fits our partners' budgets. We understand from a software perspective where things are landing and we want to be able to fit and provide a really good value in that expected range, and I think we can certainly do that for fitDEGREE partners." [15:13]

LINKS:

Epifany's Website & Contact Email

Stephen's LinkedIn & Email

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• A look at ownership and management differences between these two business models [4:12]

• The main differences with instructor programming in boutique and franchise locations [6:39]

• What to be aware of in terms of brand consistency and flexibility [9:58]

• How the scalability and reach varies between boutique and franchise [16:14]

• Our final thoughts on Innovation, adaptability and more [19:43]

Quotes:

"Boutique fitness studios are typically independently owned and managed. This often allows for more flexibility in terms of their operations, services offered and their pricing. Fitness franchise studios, on the other hand, are part of a larger corporate network and they have a lot of rules to follow." [Megan. 4:16]

"Brand consistency is another thing that differs between your boutiques versus franchises. Franchise studios have to maintain a branding consistency across all of their locations, and this includes things from the look of their studio to the vibe of their studio, the types of classes they offer, marketing and advertising, and even the music they play during their classes." [Megan, 10:12]

"With boutique exercise, the boutique studio, you craft the image for yourself. You maintain that standard, you can set your own mission, vision, values, all of that, and they hire into it." [Megan,18:43]

"[With] a true boutique studio experience, you're starting from scratch and you are the architect. [With] a franchise, you better follow those blueprints or you're screwed." [Megan, 19:27]

LINKS:

Upwork & Fiverr

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45]

• How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM's [6:34]

• Why an "all-in-one" software platform cannot promise and deliver on everything you need [9:25]

• John's personal favorite feature in the LoopSpark platform [11:17]

• How LoopSpark pricing differs from others, and details on the special fitDEGREE discount being offered right now [16:48]

Quotes:

"LoopSpark takes all of these necessary tools, puts it into one very easy intuitive dashboard and encompasses not only email integration piece, the text messages integration piece and the task management for your staff piece, but it does it in a manner that truly syncs with the behavioral data of your studio and your clientele." [John, 3:24]

"The pricing that we offer is extremely fair, but it is never a liability for a business. We guarantee it is absolutely going to earn you more money than you were going to be paying on a monthly basis, and more on, it is going to provide a better customer service and it's going to free up so much time for the studio operators." [John, 5:42]

"Some of our customers have taken that leap and chased that new all-in-one platform only to return back to us, back to the best-in-class of the booking software and to the integration that allows them to do what they want." [John, 11:08]

LINKS:

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

Book a LoopSpark Demo

LoopSpark's Instagram & Email

Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend

Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Identifying the difference of focus in boutique versus commercial gyms [2:01]

• Why class sizes in boutique fitness are smaller and what this allows for more of [3:47]

• The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09]

• What to be aware of with the instructors in boutique fitness versus commercial gyms [6:52]

• Some of the ways that boutique gyms provide a more upscale and trendy atmosphere than most regular commercial gyms [8:11]

• Final thoughts on the pricing that comes with specialized attention, community vibe and the best experience possible [10:05]

Quotes:

"The fitness industry has such a wide array of options to choose from to help people along their journey, and boutique fitness studios are one of many options, although we think it's the best option." [0:47]

"That is the best thing a boutique fitness can do is to foster a sense of community. Members are going to tend to know one another and their shared interest in a specific type of exercise can foster camaraderie, and intrinsically motivate each other." [6:06]

"The studios usually focus on providing a holistic experience with attention to ambiance, aesthetics and often additional amenities like high-end toiletries, quality workout equipment, and sometimes even a lounge area of a cafe." [8:33]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19]

• How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it [8:32]

• The ways that their dashboard capabilities can help with scalability and error reduction at the same time [12:14]

• John's thoughts analyzing the data and having very specific conversations with clients, or offers for them, to reduce churn and improve retention [16:15]

• Tips for moving the conversation with a client from a selling one to consulting one, backed with that client's data [18:22]

Quotes:

"When we look at just the customer experience in general, of getting first class feedback of how they felt and getting them booked for their second if their first class was potentially 5 days ago, that's really not good use of the individual's time. We don't want to be the tool that replaces your need for a staff member, we can be, but that is a cost that you're looking at that comes also at the expense of poor customer service." [John, 5:28]

"[Considering] the number of hours you need to really have a solid customer journey, customer experience or engagement with your customers, I think that when you look at a tool like LoopSpark you really need to see it as an asset, not a liability." [John, 7:30]

"Let data dictate what conversation should be had with each person, even if it is just a blanket email that gets sent to everybody, and just inject something personal based on who you are and what opportunity we want to provide for you." [John, 18:28]

LINKS:

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

Book a LoopSpark Demo

LoopSpark's Instagram & Email

Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q