fitSpot Guru

What We Cover In This Episode:

• Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential [5:17]

• How to approach defining a clear content strategy [6:50]

• Ways to begin thinking about using other avenues to build rapport outside of your social media presence [10:56]

• Our thoughts and tips for tracking your analytics in order to be on top of and in control of your progress [16:07]

Quotes:

"You might have so much fun with a few different kinds of posts you've created, but if they're all over the road map and they have no target, you're just spreading yourself too thin. You want to dive into that niche and own it." [Megan [5:40]

"I think solving a very particular problem for one person that you are passionate about is where to start for that niche. [Nick, 6:42]

"If you build rapport with them and they trust you when you say 'you should check this out', they are going to trust you, and it's the same way with the influencer." [Nick, 14:26]

"The likes, the comments, the shares on the various platforms, it's very formulaic. If you're not seeing progress, you need to know when to adapt your approach. You should have metrics in mind, and if you are not hitting those target metrics, change the approach." [Megan, 16:42]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business [8:43]

• How LoopSpark provides an enhanced customer experience, no matter the lifecycle that client has with your business [12:44]

• Some of the many relevant data points that LoopSpark can identify to ensure you are utilizing all the touchpoints [13:31]

• Tips for identifying how your clients are using their purchases and pricing options [17:05]

• The opportunity that exists with LoopSpark to run your business to be more data-driven and to make the decisions that will create maximum results [19:37]

• A look at the reporting LoopSpark offers and how they use customized segmentation in this reporting process [20:13]

Quotes:

"We know that old homage of higher retention and higher yield starts off with those highly-tailored touch points, right when somebody expresses interest. We need to capture them when they are hot and that is exactly what our lead process does." [John, 5:30]

"This is where we start putting automated systems in place. Define your process and automate it so that if it's one client it works the same way as if it's 10,000 new leads coming in your system this month." [John, 8:14]

"Automation systems like LoopSpark will allow you and your business to provide more personalized experiences. So you can think of it this way, that utilizing systems in LoopSpark can automate more personalized emails, messages and offers based on your customers' history and preferences." [Megan, 12:58]

LINKS:

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

Book a LoopSpark Demo

LoopSpark's Instagram & Email

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• An update on what is happening right now in the industry regarding online fitness influencers [1:54]

• Why as studios you must continue proving your value so customers won't be lost to social media influencers that may not have any credentials [4:37]

• Our thoughts on using personalized experiences in studio for your clients in order to overcome the influencers [5:57]

• The way that positive energy is created through community building, having a sense of belonging, and giving your clients a "sense of home" [9:50]

• Actions steps you can take to start differentiating yourself from what's available online [15:24]

Quotes:

"It's interesting because there is such an array when it comes to fitness influencers, or you might have actual certified personal trainers out there giving tips. Or you might have Suzanne who just learned how to work out six months ago and who's learned this from someone who's trying to teach you." [Megan, 4:37]

"Whether that be personalized training plans, fitness assessments, individual attention during workouts, you all can do these things to provide a level of service that is very difficult to replicate in the online world, especially as an influencer." [Megan, 6:17]

"Find the reasons why people love these online influencers and emulate [them], but also create new things from it." [Megan [16:18]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• An introduction to the tag management screen inside of fitDEGREE [1:24]

• How we're taking tags to the next level by using conditional tags [5:57]

• A look at the transitional phase of updating your tag when the new feature is released [7:51]

• Mass tagging 101 [10:17]

• The way that multi-tag select is making things easy and taking away compromises [12:27]

• How fitDEGREE is growing alongside you by using your feedback and then taking action [14:47]

Quotes:

"We have the tag management screen, which is going to be that one stop shop to review all of those tags and have the ability to edit, delete and create new ones as well." [Megan, 5:47]

"If you want to start someone into a drip campaign that attended an event, now you can just mass tag those [people] so that updates in LoopSpark of the CRM platform of your choice, and they now have a tag associated with attending that event." [Nick, 11:11]

"[Tag management] is buying you back some of that time and effort, so you can re-allocate it to other things that are more impactful to your business. If I create a tag I want to do it one-and-done, and if I want to create a discount, I want to do it one-and-done. Well, we're getting back to that for you all." [Megan, 14:01]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• It's here! A look at our new feature, Chat! [1:24]

• The importance of using clear and concise communication when chatting, plus tips on how to use the "Grandma Test" [3:14]

• Why you need to always be personal and empathetic in your responses [6:40]

• How including special nuances in your chat communication is key, since people these days expect an automated message, email, text message etc. [7:57]

• What to realize about being prompt with your responses and the access to you that people expect to receive [9:12]

• Some of the worst practices to use with Chat! [11:31]

• The line that you must walk between professionalism and being too casual with your clients [11:45]

• Why you'll want to use chat with the voice and personality that you use in class [12:32]

• Our thoughts on sharing personal contact information [14:02]

• What to do when chatting beings to intrude on your personal life boundaries [17:49]

Quotes:

"We don't want your clients to just register and come to class; we want them to hang out here and now they have even more reason if they are going to be chatting to people, both their friends and the studio staff." [Nick, 2:09]

"Each client is going to be a very unique person so tailoring your communication to their needs, goals and fitness levels is an important thing to do." Megan [6:49]

"It's a very interesting line you have to walk. Professionalism is key in any client relationship and interaction, but so is your friendliness and approachability. If you are too casual, you may come across as unprofessional, if you are too formal, you might be unapproachable." [Megan, 11:52]

"It is important for you to respect your client's privacy and keep the conversations focused on their goals and progress, and it is important for them to respect yours, and keep the conversations focused on why they are paying you for a service." [Megan, 18:12]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members [2:04]

• The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing [5:35]

• A look at the type of groundwork that needs to be done prior to setting up and launching your ads [11:45]

• Why you'll need to focus on being organized with your marketing and automations in order to understand all the communication going out to your customers [15:16]

• Ways that fitness businesses can prioritize these marketing efforts for paid ads so that they can focus on segmentation and targeting [17:02]

• Why having your Meta ads click to a form is such a great way to capture email addresses and phone numbers with autofill [19:57]

Quotes:

"The biggest problem we see on sort of a macro level is a focus on lead generation before honing in on the sales process and the overall marketing piece. People then end up spending just a ton of money on bringing in new folks to the studio, and then they're not converting." [Jen, 5:35]

"One of the big things in marketing and advertising is you only have a brief few seconds to really capture them. So making it as painless and easy as possible to sign up, to give you information and proceed to the next step, is really critical to getting and converting leads." [Tim, 21:23]

"Usually with Facebook ads, you try to make it sound like they are getting something a little sexier than just your storefront intro offers; that is another reason why someone might give you their contact information." [Jen, 24:14]

LINKS:

Get $500 OFF any coaching programs from Studio Scale!

Join Tim & Jen's Facebook Group, Scale Your Studio

Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution

Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas

Episode 161: Industry Tea with Partner Studio Scale - All About Ads

LoopSpark & Zapier

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why it's important to realize that September often marks the return to "back to normal" for clients after the summer season [3:23]

• How to prepare for your clients to come back and restart with the need and desire to get back into a routine [4:04]

• Tips for leveraging what makes sense to you and your studio and to set up a consistency goal for your community [9:15]

• The reasons why promoting early, many weeks before September begins, is key [10:13]

• The ways in which the summer months are a great time to organize staff for upgraded certifications [12:47]

• Why you'll want to be watching your studio's demographic and to be mindful not to "box people out" [14:02]

• What your next steps should be to start preparing and scheduling for the holiday season that will follow [16:15]

• Our thoughts on building on and leveraging your partnerships now for the holiday season [17:34]

Quotes:

"Now is the time, so September, October, and the couple of weeks leading up to Thanksgiving is the time to get my butt back in gear, back in shape and it is when you can push people." [Nick, 8:21]

"Get them prepared, get them excited, and hit the ground running when September comes. The ideas start in June, preparation starts in July, the announcements start in August and then boom, we are there." [Nick,12:28]

"Just remember, no matter what time of year, it's important to be prepared, to communicate with your clients, and to always know what your next step is." [Megan, 19:47]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

https://www.fitdegree.com/partnerships

What We Cover In This Episode:

• What inspired Studio Scale to use and promote the "End-to-End Solution" [1:20]

• The elements you should be assessing to see if you're on the right track and when to level up [6:20]

• Tools or software to use in order to get yourself heading in the right direction and specific strategies to then implement [11:40]

• Why some softwares are less than ideal and what to consider when choosing software to use [15:13]

• Systems to put in place to continue successfully evaluating your metrics [16:08]

• Why you'll want to be completely honest with yourself about your areas of weakness and where you think you have room to improve [19:58]

• How approaching your marketing efforts with curiosity is key [20:58]

Quotes:

"One of the biggest mistakes people make is they build out these campaigns and they are so happy they get them out there and then they never look back at the actual analytics." [Tim, 18:32]

"You can't jump in. You have to make sure that every section of your business is prepared to support your business plans, your advertising, and your client journey." [Megan, 19:27]

"You can do this; this is all within your grasp. Building and scaling your studio, bringing in new clients, building your business, building a sustainable business where you can pay yourself a good salary, is all within your reach." [Tim, 20:21]

"We are here to experiment and learn what works well and what still feels good to you as a studio owner and reflective of your studio's values." [Jen, 21:33]

LINKS:

Get $500 OFF any coaching programs from Studio Scale!

Join Tim & Jen's Facebook Group, Scale Your Studio

Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas

Episode 161: Industry Tea with Partner Studio Scale - All About Ads

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Reasons to consider offering a freeze option to your customers that travel in the summer [4:34]

• Ways you can give your clients a unique experience by offering vacation packages for them to take on the road and do anywhere [7:47]

• The importance of combating the heat and humidity in your studio by ensuring everyone stays comfortable and they aren't being deterred by temperature, cleanliness and smell [10:11]

• How promoting healthy habits can assist clients in making healthy choices, to avoid overindulging, and ultimately stay on track with their workout programs during the summer [14:44]

• Tips for evaluating your patterns so that you can better prepare for next summer, if needed [20:50]

Quotes:

"Even if your studio is offering online classes, those people on vacations or away might not have the space or even the motivation to exercise during that break." [Megan, 5:18]

"What's most important is the fitness studios need to acknowledge the potential for obstacles. These are just a few things, but in the summertime there are so many different factors." [Megan, 19:34]

"I know we're pretty much in summertime now, but start watching your patterns this summer. If you didn't do any prep, watch what happens, take notes, and start thinking about next year, right now." [Megan 21:09]

LINKS:

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer [4:00]

• How you can provide incentives to current members for referring their friends to your studio [6:27]

• Ways to use an on-going referral program with free guest passes [7:15]

• Why leveraging your current database is something that can't be stressed enough [9:11]

• Using effective offers to reach out and convert inactive clients back into the studio [11:24]

• Tim and Jen's thoughts on having a win-back campaign and the need to be sharing this information with your teachers [16:41]

Quotes:

"Referrals are about the lowest cost, highest chance of conversion leads out there and so many studio owners that we work with don't take advantage of that." [Jen, 5:16]

"What I think a lot of studios right now are missing is leveraging their current database. What I mean by that is you have all of these contacts you've made over the years, [people] that used to attend the studio, are currently attending, etc. There are so many different ways we can leverage that contact information." [Tim, 9:52]

"Absolutely almost every studio's lowest hanging fruit is mining that database of folks." [Jen, 12:59]

LINKS:

Get $500 OFF any coaching programs from Studio Scale!

Join Tim & Jen's Facebook Group, Scale Your Studio

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q