fitSpot Guru

What We Cover In This Episode:

• Our weekly "News With Nick" segment, including interesting stats about functional training [1:04]

• The initial problem we are trying to solve with the mass tagger [5:28]

• How you can use mass tagging to help improve your reports [8:42]

• A challenge for this week that you can take action as you prepare to use tagging in fitDEGREE [11:03]

• Our Quick Wins for this week [13:32]

Quotes:

"You can have new ideas or you can retract on ideas, and you need the ability to quickly add tags to a group of people that you found in a report were a registerable roster, or you had to retract them and remove the tag, which includes both status tags compared to conditional tags." [Nick, 6:42]

"With this power to mass add and remove tags also comes this ability to filter down the client report by tags." [Megan, 8:43]

"It could just be a one-off email, it could be making sure they get synced up to your email marketing, but just try to think about with that next community event what is going to happen after you mass tag those people." [Nick, 14:10]

LINKS:

Episode 190: How to Prepare for Tag Management - Part 2

Episode 188: How to Prepare for Tag Management - Part 1

Episode 187: Inner Circle: Tag Management Coming Soon

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Some common misconceptions that exist about website copy [1:36]

• Connie shares the top three things that make a good website [2:57]

• How to approach writing to connect while also leaving room for SEO importance [6:39]

• The significant impact SEO has on the visibility your website will have [12:23]

• Tips and best practices for evaluating your current copy [16:43]

• Ways to use the reviews and testimonials you receive to form a message, in your own voice, on your website [20:39]

Quotes:

"It's that copywriting, it's that third piece, that I think often gets overlooked. Really, without it, those other two things can't work really well on a website." [Connie, 3:28]

"Think about all the websites that Google is trying to decide what is most relevant for the user. Google wants to provide good search results, or those searchers are not going to be coming back to Google." [Connie, 13:56]

"The top of your website needs to be catching, appealing, engaging and getting them to scroll below the fold or you will be penalized for that as well." [15:02]

"The real perception that matters is what people think you do or what they perceive you do. You can say I have this grand vision but if you're not following through on it, then that is not what you do." [18:25]

LINKS:

Learn More About Pixality's fitDEGREE-Integrated Web Design Services!

Get Connie's Free Fitness Studio Website Content Workbook

Pixality's Website & Free Resources

Connect with Connie & Pixality on Instagram

Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)

Episodes 143 & 94 with Connie

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Our weekly "News With Nick" segment on making sleep a part of the conversation at your studio [0:52]

• "Myth busting with Megan" - why more tags doesn't mean better structure [5:58]

• More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature [6:59]

• Our Quick Wins for this week [13:18]

• Another challenge we have for you this week around this topic of tag management [15:16]

Quotes:

"More tags can actually mean more chaos and less understanding in your system. Where there is value in having differentiation and having a good structure, it doesn't mean [using] more [tags] is more impactful." [Megan, 6:15]

"Are there any things you can do now that it is going to be done via conditional tags, that are bonus points? What are your extra credit tags you could be adding that you're just not doing to save yourself the time?" [Megan, 10:43]

"If you want to start giving discounts to intro offer clients or class pack clients, because that was always inconvenient, now is the time to check on that. I think just go through your discounts, go through your promo codes, in general, and give that whole area some TLC." [Nick, 13:49]

LINKS:

Episode 188: How to Prepare for Tag Management - Part 1

Episode 187: Inner Circle: Tag Management Coming Soon

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

fitDEGREE's Business Portal

https://calendly.com/fitdegree-support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Some of the big misconceptions around building a website that Connie sees [1:54]

• The problems that come from using a dated or uneditable platform [4:37]

• Why she says to keep away from the "free is the price for me" mentality [9:11]

• Connie's thoughts on why are websites looked at as a liability rather than an investment for a business [10:50]

• The downfall of using stock photos [13:46]

• Photoshoot dos and dont's to be aware of [15:542]

• Tips for creating a website with photos that show diversity and isn't just an advertisement of you [18:46]

• Connie's final hot tips and tricks for making the most of your studio's website [23:33]

Quotes:

"A fitness studio relies on their website for people to find them and to book with them. It's not just a brochure site that you're going to go get information [from] and drive there and do everything in person, like you're shopping or something." [Connie, 3:33]

"Small business owners, especially in this industry, if the pandemic taught us nothing, it was that as small business owners you have to be a little bit agile and you have to be able to make changes to your own website." [Connie, 5:34]

"Yes, free is really tough to say no to when you were first getting started, but you need to think just a little bit into the future for what kind of support you are potentially going to need, and is that going to be there with this scenario?" [Connie, 9:31]

"I can't tell you how much of my trust in a business is in the look and feel of the website. If they don't look and feel professional, I am so turned off." [Megan, 13:46]

LINKS:

Get Connie's Free Fitness Studio Website Content Workbook

Pixality's Website & Free Resources

Connect with Connie & Pixality on Instagram

Episodes 143 & 94 with Connie

Squarespace

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Our "News with Nick" segment and some interesting research on accountability [0:46]

• The big reason we are introducing tag management and the main characteristic of this new feature to be aware of [5:27]

• How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53]

• Specific questions to be asking yourself about the categorizations you can use with your clients as you begin implementing tag management [9:59]

• Quick wins for our week in relation to this new update [12:44]

• Another weekly challenge we have for you [17:08]

Quotes:

"Now that you have a tag management screen, you also have the unique ability to not only edit, delete and manage your tags in general, but you now have the ability to categorize them into colors. What this really gives you the ability to do is create those visual recognitions behind what a tag means." [Megan, 6:35]

"What categorizations do you have in your business that are important for you and your staff to know? Are there specific client journeys that are worth taking note of? Are there specific health statuses you want to make note of? What are the things that you want to bring to light within seconds of arriving on a client profile, and start thinking if you can correlate those to categories and then those categories to colors?" [Megan, 9:59]

"Do whatever you've got to do to prepare, but I do think that you can get so much out of this new tag management feature with these client tags, if you really take the time and intention to prepare for it." [Megan, 16:41]

LINKS: Episode 187: Inner Circle: Tag Management Coming Soon AI Can Coach You to Lose Weight. But a Human Touch Still Helps (Stanford Business)

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12]

• A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50]

• An additional overlooked advantage that this new tag system brings [13:04]

• Examples of how the mass tagging feature can be used to boost sales in the studio, and what Dan finds so interesting about this new system [18:31]

• What to do to start preparing for this new update and the impact it will have on client profiles [22:53]

Quotes:

"A conditional tag is a tag that is attached to a pricing option. So during the life of a pricing option, the tag will exist on that client that has that pricing option, until it is either used up or expires." [Dan, 2:47]

"With the new system, when you create or edit a tag, you choose a color from a liste of pre-defined colors." [Dan, 10:41]

"What's so interesting about this new feature is that I think we're going to learn from the studio owners on how to utilize this feature fully, because it kind of gives you the ability to be creative with it." [Dan, 19:03]

LINKS:

LoopSpark's Website (fitDEGREE Customers Get One Free Month)!

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Our "News with Nick" segment [1:00]

• The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43]

• Megan's recent experience with a new class type that puts things into perspective with this topic [5:55]

• Some effective onboarding strategies you can start implementing in your studio today [7:58]

• Why feedback from new members is critical, and what to do with that feedback that you receive [11:51]

• Our "Quick Tips" segment [16:16]

• A weekly challenge we have for you [18:48]

Quotes:

"It's one thing to get them through the door and get them started, it's another to make sure to continue that momentum. So make sure, whether it's you, a manager, or a staff member, that someone is checking in." [Megan, 9:33]

"We really want to make sure we're seeking feedback from these new members, and we want to identify any areas of the onboarding process that could be improved, as well as other issues that you could be servicing." [Megan, 12:17]

"Just give them a call and ask how their first 30 days in the studio were, and if you lived up to expectations. Get them talking, and ask open-ended questions." [Nick, 14:47]

LINKS:

Strava's 2022 Year In Sport Report

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How to begin defining your customer journey by establishing your mission and vision [2:40]

• What you can do to start mapping out the touch points that move your clients through the journey [4:29]

• The key phases of the client journey funnel [12:08]

• Putting it all together with "must have" campaigns [14:14]

Quotes:

"The first step of figuring out your customer journey and identifying the right way to look at it, [is] you really want to make sure that your vision and mission as a studio business is clear, because that is really going to dictate who those customers are." [Catalina, 3:02]

"A customer journey is a tool that helps us, in the marketing world, understand the series of touch points and the series of connected experiences that your ideal customers need and want." [3:45]

"I find with studios the customer journey is actually a circle. So sure you need to nurture people, but it is that circularity, that repetition of them coming back, and coming back at the cadence that you want them to be coming back, is what's important." [Catalina, 9:58]

LINKS:

Telomere's Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio

Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• Why offering more classes doesn't equal higher member retention [1:08]

• What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05]

• Both Megan and Nick's "Quick Wins" for the week [10:12]

• Why member progress tracking is such an important thing to do in your studio [13:19]

• The reasons you should be tracking class instructor performance and how to do it [16:09]

• What engagement metrics are and how they can help you evaluate your studio's performance [18:01]

• The way to collect feedback through reviews and our new partner, Epifany [20:37]

• Our weekly challenge we have for you [25:12]

Quotes:

"You might have a packed schedule, but if you're really spreading yourself too thin and you're not performing with quality content on your schedule, your members aren't going to be happy. Happy members prefer quality classes taught by skilled instructors, rather than having way too many options." [Megan, 1:50]

"I think looking better, feeling better and performing better, all these things are important. How are you not only going to track that on your own, but if it's not going to be something you track, how do you promote that for your members to do on their own?" [Megan, 15:20]

"By monitoring your attendance rates, your member feedback and your waitlists, you as a studio can really determine what classes are your most popular, what instructors are getting rave reviews, and really that's going to be the driving force of your business." [Megan, 16:28]

"You really want to see how engaged your members are, because engaged members are more likely to stay local to your studio." [Megan, 18:13]

LINKS:

Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business

Les Mills' Study on Gen Z's Fitness Habits

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

What We Cover In This Episode:

• How you are leaving money on the table right now by not utilizing email automations [2:20]

• The way that radically personalizing email automations drives revenue to your studio [4:41]

• "Must-haves" for automations and a free resource you can get from Telomere and refer to [7:38]

• The very first steps to getting started with email automation in your business [9:16]

• How to begin putting email automations in place with software [12:44]

• Why it's so important to remember that automations are evergreen [16:28]

• Why social media should not be your top priority [21:03]

Quotes:

"You can radically personalize an automation to make sense for that given individual and at that point in time. It's going to feel like a more natural sell, and it's going to therefore prompt them to take action in a way that will feel more organic to their individual journey with your studio" [Catalina, 4:54]

"There are a set number of must-have email automations, that if you don't have them, quite frankly, I am going to be worried." [Catalina, 7:43]

"We actually don't recommend that people start with any other marketing channel until they've got their automations nailed, because it's kind of the ultimate funnel piece that we want customers to go to." [Catalina, 8:19]

"We shouldn't forget that the automations are evergreen, you are not constantly setting them up. You are identifying those avatars, you are mapping out your customer journey, you are figuring out what your flows should look like." [16:28]

LINKS:

Telomere's Website & Free Resource, Must-Have Email Automations for Studio Growth

Book A Call With Catalina!

Connect with Telomere on Instagram, Facebook & LinkedIn

Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?

Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices

LoopSpark

Zapier

Mailchimp

Constant Contact

Linktree

fitDEGREE's Business Portal

https://calendly.com/fitdegree/support

[email protected]

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/

https://www.fitdegree.com/blog

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q