How do you get clients coming back more often and staying longer, without spending a dollar on ads? In this solo episode, I'm sharing 7 organic ways to increase client frequency and lifetime value for fitness studios, yoga and Pilates studios, personal trainers and wellness businesses.

Client frequency is one of the five KPIs I look at with every 1:1 client, and it tells me so much about your business: your pricing, your new client flow, and how much of a habit your clients have built around you. We'll cover what your frequency number should be, where to find it in Momence, Mariana Tek and Arketa, and the simple hospitality-plus-data moves that turn one-time buyers into loyal members.

In this episode, we cover:

• Why your business model decides how much client retention and lifetime value matter
• How to define the results you want for your clients, and why frequency gets them there faster
• Letting your best clients shape your offers, including how my once-a-month maintenance sessions came straight from client requests
• Moving clients from class packs to recurring memberships, plus the exact text message I recommend sending once a month
• Why every intro offer needs a visit goal, and the bingo card idea that gets new clients in the door four times in two weeks
• The ideal client frequency for group fitness studios (3–5 visits a month) and what a number that's too high or too low is telling you
• Client milestone programs that cost nothing, and why I set up an automation at class 48
• Growing lifetime spend with retreats and workshops that meet clients where they are in life

This October, we're going deeper inside The Friday Society Membership with our KPI Deep-Dive Masterclass: Increasing Frequency & Lifetime Spend on October 8, plus resources all month long. Members can cancel anytime!

Links & resources:

• Join The Friday Society Membership: https://foreverfriday.co/membership
• Follow along on Instagram: @alexagrowmybusiness

Have a question or topic request? Send me a DM on Instagram. I read every one!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Brutal Business Advice: Marketing, Money, and Boundaries

It's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary conversations we all avoid.

In this episode:

• Why "I'm tired, just buy my thing" needs to disappear from your messaging
• Paying for saved time — why it's math, not a splurge
• What to spend money on when your budget is limited
• My honest answer on how to land more 1:1 clients (SEO makes the list!)
• Class or private? The abundance vs. scarcity answer
• Setting boundaries with staff who are also your friends

Mentioned in this episode:

• Flodesk, Zapier, Momence
• The SEO podcast episode 
• The FREE binaural beats youtube I love
• Radical Candor by Kim Scott
• Focal Point by Brian Tracy
• The Friday Society Membership

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast. 

I've been waiting to share the news and the time feels right. As a small business owner who runs literally everything in my business, I am getting a lot of questions about how to prepare for maternity leave as a business owner. I realized that I'm actually pretty set to take a few months off because of all the work I've been doing over the past few years and implementing the strategies I teach about in The Friday Society Membership. 

In today's episode, I share exactly how I am setting up my small business marketing membership to run seamlessly while I'm away, the systems I have in place, and exciting guest speakers within TFS membership, including Jennifer Maavani of Physique 57 & Anne Mahlum former owner of Solidcore. 

I also invited two of the most intentional mother's and business owner's to share their advice on how to create the maternity leave of your dreams. I hosted Mandee Pearson of Santosha Pilates and Erika Polisnelli of Evolve by Erika. 

If you're needing to set yourself up for a successful maternity leave then listen to these two trainings in the membership! I promise, with the right marketing systems in place you can take a step back and let your business run itself. 

• Time Management, Delegation, and Boundaries
• Price Raise 101

Hope you guys enjoy the episode!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentional. Allie is not only a small business owner but a mother juggling employee's, growth, and creating boundaries around her time to enjoy the early stages of motherhood. I think we can learn so much from other small business owners and Allie's is one of them. We discuss why she started a physical therapy meets pilates business, her up's and down's of maternity leave, employee experiences, and scaling her business. 

Also, this month in The Friday Society Membership we are discussing how to perfect your time management, boundaries, and delegation skills! 

This was a great episode and not to be missed!

Check out The Pilates RX on Instagram HERE.

Check out The Pilates RX website HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

The Road to 1M: What I Would (and Wouldn't) Do Again

I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there.

In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another million, faster:

• Why the "needle movers" that matter most often aren't measurable right away
• Why a dollar spent on client hospitality beats a dollar spent on ads, every time
• How I finally got honest about my business model after years of spaghetti-at-the-wall strategy
• The one schedule shift that changed my entire relationship with my energy (hint: it's about your Thursdays)
• Why I refuse to work with tech I hate — energetically or logistically

Grab the client journey free module here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

One of my favorite people, Daryn Schwartz, Founder of The Space Between Yoga, and most recently The Space Together, joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio with a cult following and is now branching out into a totally different revenue stream. We discussed her expansion and how it came to be, finding the right location, and what's the future for businesses who feel like expanding but not sure the next step. 

This was a fantastic conversation and I'm so excited for you to take a listen!

Listen to Daryn's original episode #96 HERE.

Find out more about The Space Between Yoga Studio HERE & The Space Together HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Jennifer Maanavi, Founder and CEO of Physique 57, joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations. 

Jennifer wears many hats including being the CEO but also as a business consultant. She understands the value of pivoting business plans, creating an environment where your studio instructors stay long-term, and truly what it takes to grow a major boutique fitness brand. 

I personally took a Physique 57 class and it was one of the most challenging mat classes I've ever taken! I love Jennifer and her outlook as a business owner. This conversation was inspiring with so many takeaways. Can't wait for you to listen. 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Hi everyone! In this AMA, I'm answering: 

1. how to balance being a human and having a personal touch with your automations 

2. Timeblocking -- my advice on what works best to balance your admin and client time 

3. Partnerships and what I've seen work and not work for bringing in new clients

I mention Danielle Stead -- she's the best lawyer!! Find her here! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you feel like you're repeating yourself, and so much more. This one is packed with real, actionable takeaways you can use this week!

In This Episode I Cover:

• Why consistent communication is one of the highest-leverage things you can do for your marketing (and what it actually looks like day to day)
• Why your best marketing happens WHILE the thing is happening — not just before it launches
• The "happy folder" strategy for sharing client results in a way that builds trust and converts
• Why every single piece of content needs a clear next step — and what that can look like
• A full Q&A on the most common messaging questions I get, including: 
  • How to map out a full year of newsletter topics without running out of ideas
  • The simple framework for talking about your membership without overthinking it
  • Why repeating yourself is actually okay (and when it works in your favor)
  • How to stop writing too much and make your content more digestible
  • How to fill your newsletters when you get stuck after the main topic
  • How to figure out your ideal client when your work feels like it's for everyone

Resources Mentioned:

• 📧 Done-for-you monthly newsletter template → ffc.myflodesk.com/templates/e-aea196f044124192801bf3ca810d73c2 (free!)
• 📚 Social media content library (what to post and what to say) → inside The Friday Society Membership

Your Homework From This Episode:

Pick ONE tip from today and implement it this week. If you're already doing most of them, go back to tip #2 — are you still talking about the thing you launched last month? If not, talk about it today. Market it while you're in it!

Free Resources:

• 📋 Free Marketing Checklist → ffc.myflodesk.com/assessment
• 🔍 Personalized Marketing Quiz — what's missing from your marketing? → foreverfriday.co/quiz
• 📊 Free Know Your Numbers Mini Course → search Forever Friday Consulting in the App Store
• 📱 Download the Forever Friday App → search Forever Friday Consulting in the App Store

Work With Me:

• 🌿 Join The Friday Society Membership → foreverfriday.co/join
• 📞 Book a 1:1 Strategy Session → foreverfriday.co/membercalls
• 🛍️ Browse the Template Shop → foreverfriday.co/template-shop

Connect With Me:

• Instagram → @alexagrowmybusiness
• Website → foreverfriday.co
• Podcast → The Friday Society Podcast on Apple Podcasts + Spotify

Loved This Episode?

Leaving a review on Apple Podcasts helps so many more business owners find the show — and I read every single one! 🤍

The Friday Society Membership is a marketing membership for wellness and fitness business owners. One focused topic per month, live calls, done-for-you templates, and a community of people doing it alongside you. Join us at foreverfriday.co/membership.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here! 

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.

In This Episode We Cover:

• Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviews
• Why your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)
• How to identify the 10-20 key phrases your dream clients are actually typing into Google right now
• The back end website settings most business owners have never touched — and how to fix them this week
• Why your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)
• The free Google tools that show you exactly how people are finding your website
• Why Linktree might be costing you more than it's giving you — and what to do instead
• How to build a consistent Google review strategy that compounds over time

Tools + Resources Mentioned:

• Google Search Console — search.google.com/search-console (free)
• Google Analytics — analytics.google.com (free)
• SEM Rush — keyword research and on-page SEO auditing tool
• Brain.fm — focus music I swear by for deep work sessions [use code FridaySociety]
• Tonic Site Shop — templates for building a links page on your own website
• My links page as an example — foreverfriday.co/links

Work With Alexa:

• 🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live!
• 🛍️ Browse the Template Shop → foreverfriday.co/template-shop

Free Resources From Alexa:

• 📋 Free Marketing Checklist → ffc.myflodesk.com/assessment
• 🔍 Personalized Marketing Quiz → foreverfriday.co/quiz
• 📊 Free Reporting Template → foreverfriday.co/reports
• 📱 Download the Forever Friday App → search The Friday Society in the App Store

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!