Alexa, Grow My Business by The Friday Society

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To keep up with me on instagram, follow me @alexagrowmybusiness
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In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories.

She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!

Follow Sarah Weiss HERE!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: 

• Transitioning from a corporate career to yoga studio ownership 
• How to maintain strong brand consistency while also allowing your team to thrive and be independent
• How to get over your fear of sales and ways she’s gotten comfortable with charging her studios worth
• How her family was integral into her early days journey 
• How to diversify your yoga business with retreats, YTT, and more
• How to engage in thoughtful and impactful partnerships

Send her a message when you’re done listening!!
& shoutout to Christie Evenson - check her out for web design! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.

We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement.

Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

TEAM! This episode talks all about growing and scaling a membership in your business, including:

- the logistics of running a membership
- how to build a community within your membership
- where a membership fits in to your pricing structure

The communications bootcamp info can be found HERE! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE.

We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.

Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%. 

In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business. 

Resources mentioned: 

• Harvard Business Review Article 
• TryInteract - Quiz Builder 
• FloDesk - for email marketing & segmentation 
• Client Journey Module on The Friday Society Membership

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Today I sat down with Hannah Rose and discussed social media strategy and building magical client connections. We also discussed bringing your whole self to run your business and what this actually means. Hannah Rose is a multi-passionate entrepreneur and spin instructor who's fitness journey is not short of up's and down's. We also discussed technology must-have's to run your business more efficiently. Follow Hannah Rose HERE. Learn more about Hannah Rose's courses and services HERE.

Shoutout Ashley from Onyx for the connection!! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Today's solo episode I cover a simple marketing strategy which discusses the importance of marketing your current reality. This means we need to show our client's what it's like to work with us. As our teacher trainings and courses are taking place we want to be talking about them over Instagram and social media. The goal is that our clients can visualize how it is to work with us. This is a short, but jam packed, episode filled with marketing strategy tips! 

Here are the 2023 reflection worksheets I referenced! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

Today, I host Claire Sparrow, a Pelvic Floor Health Expert! She is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more! We discussed the pelvic floor and the connection to our diaphragm. Pelvic floor health and why it's important for all women all ages, not just pregnancy, Common myths associated with the pelvic floor and how she is now teaching women all over the world about pelvic floor health!

This is such an important topic for all women! I really hope you enjoy!

Follow Claire Sparrow on Instagram
Purchase Hope for your Pelvic Floor
Join Claire's membership

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing