Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%. 

In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business. 

Resources mentioned: 

• Harvard Business Review Article 
• TryInteract - Quiz Builder 
• FloDesk - for email marketing & segmentation 
• Client Journey Module on The Friday Society Membership

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