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Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time.

Timestamp:

00:00 Traditional vs. Self-Published: Sales Trends
04:40 Write Books About Who You Are
08:39 Platform-Specific Content Strategy
12:43 Effective Book Promotion Strategies
14:58 Book Marketing Workshop & Calendar
16:24 Don't Give Up on Writing

Full show notes

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