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How well do you know your customers? It's a tough thing to get down to the bottom of what your customer's intent is. It's tougher still to then continuously refresh and refine your knowledge of customer intent, and create awareness of it as an organization. Today, David and I talk about how to get better at understanding your customer.

We cover:

• Customer insight's tie to your purpose
• Forming your organization around customer intent
• The importance of using both qualitative and quantitative data
• Example CX metrics

This episode is sponsored by Active Digital, where we help customer-obsessed companies become destination brands. Learn more at www.activedigital.com

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• X: @devinwsmith

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