Matthew Gattozzi is back to talk about how brands can remix and edit their content to get more yield and drive more results.

• Before you create more content, try to increase the effectiveness by re cutting your existing content
• Metrics to view include 3 second views, average view duration, click-through rate
• Uncover hidden gems and ads to find what's working (and what's not)
• If someone doesn't watch the first 3 seconds, the rest of the ad might be great

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail