Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Fixing Broken MSP Marketing (EP 1010)


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I brought back my friend Dave Scott from Scott Growth Strategies to poke the bear a little and talk about why so many MSPs feel stuck, even when they’re working their tails off. Dave lives right in the middle of that problem as a fractional CMO/CRO for MSPs and B2B firms that have hit a growth ceiling, and he does not sugarcoat the reality that a lot of us are fantastic engineers and pretty rough business owners. We dig into the difference between being an “idea-heavy” entrepreneur and a disciplined business owner, why 77 percent of MSPs are under a million in revenue, and how that shows up as burnout, bad clients, and lumpy, random sales.

Chapters

  • 00:22 Podcast Intro
  • 04:12 Conference Season Updates
  • 07:45 Hardware Quotes and Firewalls
  • 12:37 Sponsor Spotlight
  • 14:06 Growth Marketing Challenge
  • 27:06 Scaling Beyond DIY
  • 36:17 Mindset Before Spending
  • 39:58 Ego Versus Confidence
  • 44:02 Florida Man Break
  • 46:32 Automation and Voice
  • 54:52 AI and VA Trends
  • 1:00:57 Closing Thoughts
  • === Guest: Dave Scott, Scott Growth Strategies

    • Website: https://scottgrowthstrategies.com
    • LinkedIn: https://www.linkedin.com/in/davescott
    • === Florida Man Stories

      • Pomeranian rescued with Jaws of Life: https://www.youtube.com/watch?v=MlD7nAEjj9s
      • Zip-tied iguanas discovered during traffic stop: https://www.youtube.com/watch?v=Zc2VHCjWkZ0
      • Central Florida Man exposes himself in drive thru: https://www.clickorlando.com/news/local/2026/05/01/central-florida-man-exposed-his-genitals-at-chick-fil-a-drive-thru-deputies-say/
      • === Shout-outs

        • Eric Anthony: https://www.linkedin.com/in/esanthony/
        • Rob Rae: https://www.linkedin.com/in/robtrae/
        • Paco Lebron: https://www.linkedin.com/in/pacolebron
        • Gary Vaynerchuk (“Gary V”): https://www.linkedin.com/in/garyvaynerchuk
        • Reed Warren: https://www.linkedin.com/in/reedwarren/
        • Mike Harvath: https://www.linkedin.com/in/mharvath/
        • Gary Pica: https://www.linkedin.com/in/garypica
        • Tim Golden: https://www.linkedin.com/in/timothygolden/
        • Fred Voccola: https://www.linkedin.com/in/fredvoccola
        • Arnie Bellini: https://www.linkedin.com/in/arniebellini
        • Chris Wiser: https://www.linkedin.com/in/cwiser/
        • Verne Harnish: https://www.linkedin.com/in/verneharnish(author of Scaling Up)
        • === Companies / Vendors / Products / Books

          • Scaling Up, by Verne Harnish: https://amzn.to/49V3mOr
          • Answer Engine Playbook: https://answerengineplaybook.substack.com (Substack newsletter Dave referenced)
          • Pax8 Beyond (conference): https://www.pax8beyond.com
          • TechCon Unplugged: https://techconunplugged.com
          • ACES Conference: https://acesconf.com
          • Fluke Network LinkIQ Cable +Network Tester: https://amzn.to/4dDy3ZC
          • TREND Networks SignalTEK QT Pro: https://amzn.to/4dRQLhv
          • Virtual Assistant: onlinejobs.ph: https://www.onlinejobs.ph
          • IT Valuations: https://www.itvaluations.com
          • MSP CFO: https://www.mspcfo.com
          • Revenue Rocket: https://www.revenuerocket.com
          • TruMethods: https://www.trumethods.com
          • Taylor Business Group: https://taylorbusinessgroup.com
          • HaloPSA: https://halopsa.com
          • HubSpot: https://www.hubspot.com
          • Microsoft Dynamics 365: https://dynamics.microsoft.com
          • HighLevel: https://www.gohighlevel.com
          • === SPONSORS: 

            • Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
            • Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
            • Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
            • Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
            • Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
            • === SHOW MUSIC: 

              • Item Title: Upbeat & Fun Sports Rock Logo
              • Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
              • Author Username: AlexanderRufire
              • Item License Code: 7X9F52DNML
              • === Connect with Uncle Marv

                🌐 Website: https://www.itbusinesspodcast.com/
                🎙 Host: Marvin Bee
                🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
                ☕ Support the show: https://ko-fi.com/itbusinesspodcast

                If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

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                Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)By Marvin Bee

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