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CHAPTERS

00:00 The State of the Comic Book Industry

06:07 Data Challenges and the Need for Accurate Metrics

12:03 Identifying Pain Points in the Comic Book Market

20:07 The Store's Responsibility in Building Community

24:19 The Fight for Distribution

32:22 Access and Quality in Publishing

39:09 Innovative Marketing Strategies

42:25 Building Community Through Comics

44:12 The Indie Comic Landscape

48:20 The Future of Comic Publishing

52:11 Creator Mindset and Industry Challenges

56:17 The Decline of Big Two Comics in Retail

59:04 Cultural Shifts in Reading Habits

01:01:50 Challenges of Print Advertising

01:06:36 The Future of Comic Book Marketing

01:14:11 Building Community in Comics

01:15:10 Building Relationships with Creators

01:18:52 The Importance of Community in Marketing

01:19:31 The Shift in Marketing Strategies

01:21:59 The Role of Media and Channels

01:23:56 The Need for an Ad Network

01:25:45 The Fan Confidence Rating Explained

01:34:40 Technical Challenges and Fan Confidence Ratings

01:35:38 Analyzing Fan Confidence Trends

01:36:35 Understanding Publisher Needs and Data Limitations

01:37:02 The Importance of Fan Awareness in Comic Sales

01:39:39 The Role of Subscriptions in Comic Retailing

01:41:20 Retailer Strategies: Sell Through vs. Sell In

01:43:19 The Impact of Community Sentiment on Sales

01:45:40 Marketing Strategies for Comic Book Launches

01:51:12 Discussion on New Comic Releases and Their Appeal

01:52:52 The Rise of New Comic Fans

01:55:37 The Impact of Major Story Arcs

01:56:59 The Future of DC Comics and FanDome

02:00:04 The Evolution of Comic Book Marketing

02:02:03 Upcoming Projects and Community Engagement

Follow Atom! Freeman on Twitter: @AtomBangFreeman

Producer: Stephanie Gerk

Research: Anthony Militano

Have something to tell us? Email the show at: [email protected]

Comic Industry Insiders: where our goal is to get to know the people behind the scenes in the comic book industry and uncover the secrets that will help you understand and grow your own business or career in comics. Every episode, join host Atom! Freeman as he sits down with industry guests to unravel those secrets.