5 Recommendations For Marketing Automation.

In this episode of the podcast, I talk about some considerations and recommendations to keep in mind when it comes to marketing automation.

Marketing automation has become more and more popular in the business world, but it is a concept that is widely misunderstood by some CMOS. If you would like to automate certain aspects of your marketing, then you must do it the right way so that it helps the growth of your company rather than hinder it.

In this episode, I dive deeper into what marketing automation does, what it doesn't, and how can actually help or potentially hinder your business. 

Quotes

• Marketing Automation is all about using software to automate repetitive marketing activities.
• One of the key aspects of marketing automation, especially when it comes to marketing is personalization. 
• Automation without strategy equals chaos. 

Resources mentioned

• Check out my free guide, 25 things that you should definitely automate in your business. https://flatoutsocial.com/free-resources

Connect with me

• Follow me on LinkedIn, Instagram, Facebook, and Twitter.
• Visit my website to learn more.

Subscribe to the podcast

Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. 

See you in the next episode.

5 important considerations for your content marketing strategy.

In this episode of the podcast, I talk about five important questions you need to consider when you are revising your marketing strategy. 

I decided to make an episode on this topic because I’ve noticed that a lot of my clients don’t have an overall strategy when they approach me to help with their content marketing. In some cases, they do have an idea of what their strategy is, but when we look at the strategy guidelines versus what they're doing, it's completely different. 

In this episode, I got through some specific questions that I ask my clients when we get started on creating or revising their marketing strategy. 

Quotes

• It’s important to start with strategy, because it will give us a snapshot of our current situation, and then it will point us to where we need to go next.
• When you don't consider this evolution, your language, your messaging will become obsolete.  
• It’s important to ask yourself who is your ideal customer and take into consideration the evolution of that ideal customer.

Resources mentioned

• Check out my free customer avatar guide: https://flatoutsocial.com/free-resources

Connect with me

• Follow me on LinkedIn, Instagram, Facebook, and Twitter.
• Visit my website to learn more.

Subscribe to the podcast

Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. 

See you in the next episode.

5 best practices for successful content marketing deployment.

In this episode, I'm talking about 5 best practices for successful content marketing deployments.

I decided to make an episode on this topic because I have spent a lot of time examining strategies with my clients, and have even made the mistake of creating content for the sake of putting out content rather than creating effective content. 

In this episode, I talk about why pushing out content for the sake of it can be detrimental to your company or your brand, what content overload is and how to avoid contributing to it, 5 of the best practices that I have observed from companies that do content marketing well and much more.

Quotes

• Every company goes through what I call the content marketing journey.
• It takes time to get an amazing framework. And it takes time to really work out what type of content is needed at each step of your funnel.
• There needs to be a strong commitment that drives focus on delivering excellence in your content marketing initiatives and campaigns.

Resources mentioned

• Check out our a content marketing maturity assessment.

Connect with me

• Follow me on LinkedIn, Instagram, Facebook, and Twitter.
• Visit my website to learn more.

Subscribe to the podcast

Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. 

See you in the next episode.

The trailer episode of my upcoming podcast, That Marketing Show with me, Ros Audoin.